Innovations in Confectionery: Key trends, growth opportunities and emerging markets

Table of Contents

Innovations in Confectionery

Executive summary

• Market drivers and resistors
• Growth opportunities in the confectionery market
• Innovation and NPD in the confectionery market
• Key trends

Chapter 1 Introduction

• What is this report about?
• The confectionery market defined
• Report structure

Chapter 2 Market drivers and resistors

• Summary
• Introduction
• Health
• Obesity
• Ageing population
• Heritage
• Natural
• Free-from
• Quality
• Regulation

Chapter 3 Growth opportunities in

• confectionery
• Summary
• Introduction
• Confectionery market value overview
• Value by country
• Value by category
  • Europe
  • US
• Emerging markets

Chapter 4 Innovation and NPD

• Summary
• Introduction
• Innovation type
• Regional analysis
• Europe
• Asia-Pacific
• North America
• Category analysis
• Category overview
• Chocolate
  • Premium chocolate
  • Functional chocolate
  • Ethical chocolate
• Sugar confectionery
• Gum
  • Oral health
  • Satiety and weight loss positionings
• Changing positioning in confectionery
• Flavor trends

Chapter 5 Key trends and product

• examples
• Summary
• Introduction
• Health
• Functional confectionery
  • Oral health
  • Probiotics, prebiotics and dietary fiber
  • Energy and mood
  • Superfoods
  • Omega-3
• Natural
  • Free from
  • Real fruit
• Weight management
  • Portion sizes
  • Low calorie and low sugar
  • Appetite suppressants
• Beauty
• Premiumization
• Gourmet
  • Savory flavors
• Traditional/heritage and retro branded products
  • Traditional and heritage
  • Retro positionings
• Ethical
• Organic products
• Fairtrade
• Vegetarian and vegan products
• Green packaging

Chapter 6 Conclusions

10 key trends for the future

1 - Emerging markets 3 - Healthy and functional confectionery 4 - Beauty 5 - Ethical - Organic/Fairtrade 6 - Premium 7 - Natural 8 - Experimental/exotic ingredients 9 - Growth in popularity of cereal bars 10 - Vegetarian and vegan products Index

List of Figures

• Figure 2.1: Key areas of innovation by category
• Figure 2.2: Chicza Organic Mayan Rainforest Chewing Gum
• Figure 2.3: The UK ' s Change4Life campaign: warning of the danger of fat and unhealthy foods
• Figure 2.4: US population aged 65 and over (m), 2000-2050
• Figure 2.5: Science versus heritage
• Figure 2.6: Drivers of natural confectionery
• Figure 2.7: % share of different claims being used, by type, in US and Europe, in new product
• launches between April 08 and April 09
• Figure 3.8: Value of the confectionery market in Europe, ($m), 2008-2012
• Figure 3.9: European and US confectionery market value by category ($m), 2008
• Figure 3.10: High growth confectionery markets, Europe and US (% growth), 08-12
• Figure 3.11: Emerging confectionery markets, 2008-2012
• Figure 4.12: FOSHU approved
• Figure 4.13: Chocolate with collagen
• Figure 4.14: Natural energy chews
• Figure 4.15: Share of confectionery launches (% of launches), by category, 2005-2008
• Figure 4.16: Thornton' s Gourmet Chocolate Block
• Figure 4.17: Hors Dr Bon-Bons with calcium and xylitol
• Figure 4.18: Gum to control cravings
• Figure 5.19: Key trends in the confectionery market
• Figure 5.20: Orbit White - Teeth whitening confectionery
• Figure 5.21: Gilco BREO - Tongue cleaning
• Figure 5.22: Natural breath freshening
• Figure 5.23: Snacks with live probiotic cultures
• Figure 5.24: Confectionery with dietary fiber
• Figure 5.25: Energy chews with caffeine and taurine
• Figure 5.26: Cocoapro & Acticoa chocolate
• Figure 5.27: ' Superfruits' Health Positioning; Chocolate Goji Treats launch to the US by Superfood Snacks in 2007
• Figure 5.28: Maramor chocolate fortified with Omega-3
• Figure 5.29: Portion size - 100 calorie confectionery
• Figure 5.30: No added sugar - innovative uses for Xylitol
• Figure 5.31: Gourmet: Matcha Green Tea
• Figure 5.32: Gourmet: Sea Salt
• Figure 5.33: Mars American Heritage chocolate
• Figure 5.34: Milka Sweet Memories Tafelschokolade, Launched in Austria, February 2007
• Figure 5.35: Organic health positioning
• Figure 6.36: Ten key future trends in the confectionery market

List of Tables

• Table 2.1: Obese and overweight children (5-13 year olds) in Europe and US (%), 2002-2012
• Table 2.2: Selected premium chocolatiers in the UK
• Table 2.3: Prevalence of ADHD in the seven major markets (' 000), 2008
• Table 2.4: Ranking of the most popular claims, overall and by industry, for new product launches, in North America and Western Europe, April 2008 to April 2009
• Table 3.5: Value of the confectionery market, by region ($m), 2008-2012
• Table 3.6: Forecast value of the confectionery market in Europe and the US ($m), 2008 to 2012
• Table 3.7: European and US confectionery market value $m, by category, 2008-2012
• Table 3.8: European confectionery market value by category ($m), 2008-2012
• Table 3.9: US confectionery market value $m, by category, 2008-2012
• Table 4.10: Share of confectionery product launches by innovation type (%), 2005-2008
• Table 4.11: Share of top ten product tags used in Japanese new product launches (% share), 2005-2008
• Table 4.12: Share by region of gum product launches (%), 2005 to 2008
• Table 4.13: Top 20 tags on new confectionery launches (% of products with tag), 2005-2008
• Table 4.14: Top 20 flavors in new product introductions (% of confectionery product launches),
• 2005-2008