Abstract
The digital music market has witnessed strong growth since the launch of
online music platforms. Driven by the increasing penetration of broadband and
mobile technologies, the digital platform is fast becoming a significant
contributor to the record companies' revenues. The record companies are also
changing their business models and adopting these alternative distribution
channels to reach a larger consumer base. This report aims to profile the
global digital music market, primarily covering the online and mobile music
platforms. It provides an overview of the global market, covering market
dynamics, trends and drivers. It covers the key developed and emerging
markets, in terms of penetration of broadband and mobile technologies and the
uptake of the online and mobile music platforms. It analyses the changing
business models in the online music industry, with a focus on the emerging
trends and provides insights into the future outlook of the market. It also
discusses the key challenges that the market is currently faced with and the
major steps being taken to overcome these challenges by the key players.
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