Abstract
Recent data suggests the global sports nutrition market is currently valued at
between $27-32bn. The term ' sports nutrition' implies use only by individuals
involved in sports, however it is no longer the exclusive domain of only
professional athletes and sports people. Consumption of sports nutrition
products attracts a diverse audience, from teenage girls drinking Gatorade for
energy for soccer, to workers consuming sports nutrition products to take part
in weekend sporting activities. - Opportunities and Key Players in Sports
Nutrition: Emerging ingredients, key trends and market forecasts - is a new
nutrition report published by Business Insights that identifies current sports
nutrition and ingredient trends, and examines recent developments in evolving
consumer profiles and motivations behind purchasing decisions. It also
provides a unique overview of key fiscal and demographic factors impacting the
EU and North American markets, with a specific focus on performance nutrition.
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