Abstract
Introduction
This report profiles the leading players in the global beer industry. The beer
industry involves production, distribution and sales of beer. Low malt
alcohols such as happoshu and new genre beers as well as quasi beer have been
considered under the beer category in the report. This report analyzes global
beer industry in terms of market size (estimated based on on-trade sales), key
drivers and resistors, trends and competitive positioning in the global
alcohol market. It includes profiles of the top ten companies in the industry
and also involves a brief summary of top 11 to 20 players. The top 10
companies in the global beer industry were assessed on following parameters:
- Each company' s financial performance in the global beer market;
- Each company' s growth strategies and major acquisitions and divestments in
this market;
- Key partnerships and alliances formed by these companies;
- Business-related strengths and weaknesses of these companies, and insights
into the opportunities and threats facing them.
Key findings
- The global beer market was valued at approximately $507bn in 2008, an
increase of 1.8% over 2007. Business Insights anticipates that the value of
global beer market will grow at a CAGR of 1.6% during 2007 - 12 to reach a
total value of $540bn in 2012.
- Shift in preference for premium beer in emerging market arising from
rising purchasing power, and product differentiation and marketing and
promotional activities in mature markets will help drive increase in beer
market value through 2012.
- Asia-Pacific and Middle East and Africa are expected to be the
frontrunners in beer consumption by value through 2012.
Key features of this report
- Market dynamics of the global beer market during the period 2007-12.
- Key market drivers and resistors.
- Implications of economic downturn on the global beer market.
- Trends of the global beer market.
- Identification of the top 10 players in the global beer market .
Use this report to
- Learn from the strategies of the global beer companies to target future
growth markets effectively, avoid their mistakes, replicate their successes
and learn of the threats they face.
- Benchmark your performance against the leading beer companies by
comprehending their strategies.
- Understand the major issues affecting the global beer market.
Discover
- What was the market size of the global beer industry by value and volume
in 2008?
- What will be the market size of the global beer industry during 2009-12?
- What are the trends in the global beer industry?
- How is beer performing in comparison with other alcoholic beverage?
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