NPD in Preventive Health: Growth opportunities in cosmeceuticals, targeted and performance enhancing food and drinks

Table of Contents

Executive summary

• Understanding the preventive health trend
• Beauty from within
• Targeted/site specific food and drinks
• Performance enhancing preventive health
• Survey results and conclusions

Chapter 1 Understanding the preventive health trend

• Summary
• Introduction
• Defining preventive health
• Key features in the success of preventive health food and drink products
• Regulatory contexts in the major markets
• The Japanese context
• The US context
• The EU context
• Key trends in preventive health food and drinks
• Structure of this report

Chapter 2 Beauty from within

• Summary
• Introduction
• Consumer drivers
• Skin and beauty preventive health
• Eczema
• Market potential
• Key ingredients
• Weight management preventive health
• Overweight and obesity
• Market potential
• Key ingredients
• Innovation and NPD in beauty from within
• Key categories in skin and beauty preventive health
  • Soft drinks
  • Confectionery
• Key categories in weight management
  • Soft drinks
  • Bakery and cereals
• Lead regions in beauty from within
• Coca-Cola System of Japan
• Cadbury Japan Ltd
• Future trends in beauty from within

Chapter 3 Targeted/site specific preventive health

• Summary
• Introduction
• Consumer drivers
• Market potential
• Self-diagnostic testing kits
• Supplements
  • Key areas in site specific preventive health
• Heart health
  • Key ingredients
• Digestive, defense and immunity health
• Key ingredients
• Bone and joint health
  • Osteoporosis
  • Arthritis
  • Key ingredients
• Innovation and NPD in targeted/site specific health
• Key categories in preventive heart health
  • Bakery and cereals
  • Dairy
  • Snacks
• Key categories in preventive digestive, defense and immunity health
  • Soft drinks
  • Dairy
• Key categories in bone and joint preventive health
  • Soft drinks
  • Dairy
• Lead regions in targeted/site specific preventive health NPD
• Leading companies in targeted/site specific preventive health
• Kraft
• Unilever 99
• Future trends in targeted/site specific food and drinks

Chapter 4 Performance enhancing preventive health

• Summary
• Introduction
• Consumer drivers
• Key areas in performance enhancement
• Brain and mental health
• Key ingredients
• Stress and relaxation
• Depression and anxiety
• Stress
  • Key ingredients
• Wellness
  • Market value of wellness products
  • Key features and ingredients
• Physical energy and vitality
  • Market value of physical energy and vitality products
  • Key ingredients
• Virility
• Key ingredients
• Innovation and NPD in performance enhancement
• Key categories in preventive brain and mental health
  • Soft drinks
  • Dairy
• Key categories in stress and relaxation preventive health
  • Soft drinks
  • Hot drinks
• Key categories in wellness
  • Soft drinks
  • Hot drinks
• Key categories in physical energy and vitality
  • Soft drinks
  • Sauces, dressings and condiments
• Key categories in virility
  • Soft drinks
  • Hot drinks
• Lead regions in performance enhancement NPD
• Brain Twist, Inc.
• Regeneration USA, LLC
• Future trends in performance enhancement

Chapter 5 Survey results and conclusions

• Summary
• Introduction
• Leading categories overall
• Leading regions overall
• Survey results
• Key marketing targets
• Preventive health categories
• Company influence in all preventive health innovation
• Regions that lead in all preventive health food and drinks NPD
• Innovation leaders
  • Danone
  • Nestle
• The future of preventive health food and drinks
• Targeted/site specific preventive health
• Beauty from within
• Performance enhancing preventive health
• All preventive health food and drinks
  • Nutrigenomics
  • New twist to ' you are what you eat'
• Index

List of Figures

• Figure 1.1: Preventive health trends
• Figure 1.2: Features important to the success of a preventive health food and drink product
• Figure 1.3: Scientific and natural approaches
• Figure 1.4: Share of food & drinks launched in each preventive health trend (% share), 2005-2008
• Figure 1.5: Key trends in preventive health food and drinks over the next five years
• Figure 2.6: Life expectancy at birth (years), 1950-2010
• Figure 2.7: Delays in age of first childbirth by country (years), 1970-2005
• Figure 2.8: Tione Srl' s Aqua Therapy soft drink
• Figure 2.9: Spry Dental Defense System Sugarfree Green Tea Gum
• Figure 2.10: Fancl White Advance Drink EX
• Figure 2.11: Works With Water Beauty Spring Water
• Figure 2.12: Stacker 2 Diet & Energy Shot
• Figure 2.13: Fat Burner
• Figure 2.14: Beanitos 100% Black Bean Chips
• Figure 2.15: Share of skin health and beauty preventive health food and drinks launched, by category (% share), 2005-2008
• Figure 2.16: Anti-Ageing Water
• Figure 2.17: Medizinischer Zahnpflege Kaugummi Zuckerfrei (Sugarfree Medical Dental Care Chewing Gum) Fuer Kinder (For Kids)
• Figure 2.18: Dental V6 + Strong Teeth with Fluor Spearmint Sugarfree Gum
• Figure 2.19: Share of weight management products launched, by category (% share),
• Figure 2.20: Muscle Milk Light Nutritional Shake
• Figure 2.21: Haba Lohas Club Cookie varieties
• Figure 2.22: Minute Maid Yasai to Kajitsu no Kenko Recipe Beauty Mix
• Figure 2.23: Recaldent Kamu Power
• Figure 3.24: A-Soy Adult Nutritional Beverage
• Figure 3.25: Egg Beaters Refrigerated Liquid Eggs with Yolk
• Figure 3.26: Heart Healthy Potato Chips
• Figure 3.27: Defense and immunity
• Figure 3.28: Julie' s Organic Lowfat Frozen Yogurt
• Figure 3.29: Chapman' s Yogurt Plus
• Figure 3.30: Bononi Vital Drink
• Figure 3.31: Morinaga Calcium no Tatsujin
• Figure 3.32: Mainichi Honebuto Mitsu no Chikara
• Figure 3.33: Fancl Shokubutsu Umare Calcium
• Figure 3.34: Share of heart health products launched, by category (% share), 2005-2008
• Figure 3.35: PistachiOats Heart Healthy Cookies
• Figure 3.36: Valio Evolus 2 Jogurtti
• Figure 3.37: Heartfield Food Soy Crunchies
• Figure 3.38: Share of immunity and defense products launched, by category (% share), 2005-2008
• Figure 3.39: phd Probiotic Health Daily
• Figure 3.40: Boost Kid Essentials Nutritionally Complete Drink
• Figure 3.41: County Line Probiotic Cheeses
• Figure 3.42: Share of bone and joint health products launched, by category (% share), 2005-2008
• Figure 3.43: Lotte Health Bone Calcium Milk
• Figure 3.44: Nabisco Mister Salty Milk Chocolate Covered Pretzels
• Figure 3.45: Promise Activ Supershots
• Figure 4.46: Minute Maid Enhanced Juices 100% Juice Blend Help Nourish Your Brain
• Figure 4.47: Yagult Brain Q 148 Energy Drink
• Figure 4.48: Purple Stuff Pro-Relaxation & Calming Elixir
• Figure 4.49: Y Water Wellness Water
• Figure 4.50: Lifeway Kefir Probiotic Wellness Bar
• Figure 4.51: Rush Ginseng Cola
• Figure 4.52: You Are What You Eat
• Figure 4.53: Fertility and sexual function
• Figure 4.54: Sex Drive Energy Drink
• Figure 4.55: MamaJuana Energy Drink
• Figure 4.56: % share of preventive health brain and mental products launched, by category, 2005-2008
• Figure 4.57: Nerd Energy Drink
• Figure 4.58: IQ Plus Brain Drink
• Figure 4.59: Organic Cow DHA Omega-3 Organic Reduced Fat Milk
• Figure 4.60: ViB - Wave Of Relaxation Functional Drink
• Figure 4.61: Blue Cow Relaxation Drink
• Figure 4.62: Fruta Windsor Te
• Figure 4.63: Annique Shhh Happy Tea
• Figure 4.64: Share of wellness products launched, by category (% share), 2005-2008
• Figure 4.65: Carolinen Wellness Getraenk
• Figure 4.66: Aromatherapeutic Tea
• Figure 4.67: Share of physical energy and vitality products launched, by category (% share), 2005-2008
• Figure 4.68: Vis Viva Energy Drink
• Figure 4.69: Kewpie Kirakira Genki & Non-oil Chuka Genbaku Kurozu Haigo
• Figure 4.70: Share of virility products launched, by category (% share), 2005-2008
• Figure 4.71: Nexcite Herbal Supplement from Sweden with Love
• Figure 4.72: Be Well Red Teas Get Passionate
• Figure 4.73: Slap Energy 9.0 Multi-Stage Energy Supplement Drinks
• Figure 4.74: Regeneration Anti-Aging Wholefood Bars
• Figure 5.75: Share of categories in all preventive health products launched (% share), 2005-2008
• Figure 5.76: Share of preventive health food & drinks launched in each region (% share), 2005-2008
• Figure 5.77: Key marketing targets in preventive health
• Figure 5.78: Key food and drink categories in preventive health
• Figure 5.79: Company influence in innovation in all preventive health food and drinks
• Figure 5.80: Regions that lead in all preventive health food and drinks
• Figure 5.81: Danone Essensis
• Figure 5.82: Glowelle Beauty Drink Supplement

List of Tables

• Table 1.1: Top 15 product tags on preventive health food and drinks products, 2005-2008
• Table 2.2: Atopic dermatitis population (' 000s) in the seven major markets, 2007
• Table 2.3: Oral beauty supplements market value, US Europe & Japan, $m, 2003-2013
• Table 2.4: Oral beauty supplements consumer spending by category in Europe and the US, $m, 2000-2010
• Table 2.5: Age-standardized estimates for obesity in the 7 major markets, prevalence (%), for ages 15-100 years
• Table 2.6: Lead regions in beauty from within preventive health NPD, % share 2005-2008
• Table 3.7: Global sales of supplements ($m), 2007-2012
• Table 3.8: Prevalence of cardiovascular disease in the 7 major markets (' 000s), 2006
• Table 3.9: Estimated prevalence of IBS in the seven major pharmaceutical markets, 2008 - 10
• Table 3.10: Lead regions in targeted/site specific preventive health NPD (% share), 2005-2008
• Table 4.11: Prevalence of Alzheimer' s disease across the seven major markets, 2007-2013
• Table 4.12: Prevalence of anxiety disorder subtypes across the seven major markets, 2008
• Table 4.13: Stress of affluent consumers in some major markets
• Table 4.14: Sales of organic food and drink in leading national markets ($m), 2007
• Table 4.15: Sales of energy food and drinks, $m, 2008- 2010
• Table 4.16: Lead regions in performance enhancing preventive health NPD (% share), 2005-2008
• Table 5.17: The top 10 innovation leaders in preventive health food and drinks