Abstract
Introduction
The global video gaming market is expected to grow at a CAGR of 8.9% over the
period 2008-2013 to reach $76.1bn in 2013. In the future the market will be
driven primarily by online and mobile gaming formats, which in turn are being
driven by increasing internet, broadband and mobile penetrations. Video games
publishers are changing their business models and adopting alternative
distribution channels to enhance their profits and curb the malpractice of
piracy. The industry value chain is evolving in the wake of new business and
distribution models.
This report provides an overview of the global video gaming market, covering
aspects such as market size and growth, factors driving this growth and trends
in the market. It covers the key developed and emerging markets in terms of
penetration of internet, broadband and mobile technologies and the uptake of
different video gaming platforms. It analyses the changing demographic profile
of gamers, evolving business models and evolutions in the value chain of the
video gaming industry, with a focus on the emerging trends. It also discusses
the key challenges that the market is currently faced with and provides an
insight into the key players involved in the market.Through analysis and
forecasts, this report provides insight into the direction of the video gaming
market, which is undergoing major structural transformation.
Key findings
- The global video gaming market is expected to grow at a CAGR of 8.9% over
the period 2008-2013.
- Online gaming and mobile gaming are likely to be the key drivers of the
growth in the global video gaming market. While console gaming will continue
to be the largest segment, its market share is expected to decline.
- Key video gaming markets include the US, Canada, Western Europe, China,
Japan and South Korea, while India, Brazil, Russia and South East Asia
comprise the key emerging markets for video games.
- Piracy and IP protection are the key challenges for the video gaming
industry at present and in the future.
- The demographic profile of video gamers is changing and there is a strong
growth in the number of casual gamers, which primarily consist of women and
older men.
Use this report to.
- Analyze market trends to predict key growth areas in the video gaming
market.
- Examine the challenges and threats facing the global video gaming market
and their impact on the industry.
- Quantify the global and regional video gaming markets, including product
shipment data and forecasts of mobile and broadband uptake that will drive
future growth.
- Gain insight into the key different types of video gaming models, and
identify trends and keys to growth in each.
- Compare how different players in the space are positioning and developing
their offerings in order to differentiate themselves from the competition.
Discover
- What are the current trends in the global video games industry?
- Which industry segments offer the greatest growth opportunities in the
market?
- Which regions are more developed markets and which are the emerging areas
presenting potential growth opportunities?
- Who are the key players in the industry?
- What is the industry structure and how is it changing?
- How is the demographic profile of gamers changing and what is its impact
on the industry?
- What are the key challenges facing the industry and how are they being
dealt with?
- How is the industry expected to evolve and what is the future outlook?
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