The Video Gaming Market Outlook: Evolving business models, key players, new challenges and the future outlook

Table of Contents

Executive summary

• Market development
• Console gaming - slowing growth
• Online gaming - driving the growth of video gaming
• Mobile gaming - rising rapidly
• PC gaming - declining market
• Changing demographic profile - the rise of casual gaming
• Evolving business models - rise of in-game advertising,
• microtransactions and digital distribution
• Changing value chain - impact of industry consolidation and changing
• distribution models
• Key and emerging video gaming markets

Chapter 1 Introduction

• What is this report about?
• Methodology and definitions

Chapter 2 Market development

• Summary
• Overview
• Introduction
• Market size and growth
• Key global video games publishers
• Emerging sectors in video gaming
• Multimedia consoles
• Thought controlled games
• User-generated content
• Social gaming
• Advergaming
• Serious gaming
• Challenges for the video games industry
• Piracy
• Piracy - some statistics compiled by Interactive Software Federation
• of Europe (ISFE)
• Intellectual Property Rights

Chapter 3 Console gaming - slowing growth

• Summary
• Console software market
• Market size and growth
• Console software publishers
• Console hardware market
• Market size and growth
• Console hardware manufacturers
• Online console market
• OnLive - a potential threat to console gaming

Chapter 4 Online gaming - driving the growth of video gaming

• Summary
• Market size and growth
• Drivers of online gaming
• MMOGs (Massively multiplayer online games) - Dominating the online
• games market
• Drivers of MMOGs
• Gaming as a social medium
• Increasing broadband users
• MMOG competitive landscape

Chapter 5 Mobile gaming - rising rapidly

• Market Size and growth
• Drivers of mobile gaming
• Increasing mobile and 3G penetration
• Increasing smartphone sales
• Apple iPhone - revolutionizing the mobile gaming market
• Key mobile gaming publishers

Chapter 6 PC Gaming - declining market

• Summary
• Market size and growth
• Reasons for the decline of PC gaming
• Lack of new game titles and sophisticated games
• Cannibalization by console games
• Advent of online and wireless gaming

Chapter 7 Changing demographic profile - the rise of casual gaming

• Summary
• Overview
• Increasing casual gaming market
• Profile of casual gamers
• Increasing average game player age
• Increasing participation from women
• Video games in the family and as social medium

Chapter 8 Evolving business models - the rise of in-game advertising, microtransactions and digital distribution

• Summary
• Overview
• In-game advertising
• Online/ digital distribution
• Microtransactions

Chapter 9 Changing value chain - impact of industry consolidation and changing distribution models

• Summary
• Overview
• The traditional video gaming value chain
• Key components of traditional value chain
  • Developer
  • Publisher
  • Distributor
  • Retailer
• The new video gaming value chain
• Consolidation of developers and publishers
• Digital distribution
• Rise of mobile and online gaming

Chapter 10 Key and emerging video gaming markets

• Summary
• The key video gaming markets

• The US
  • Market size and growth
  • Internet and broadband penetration
  • Mobile penetration
  • Key video games publishers
• Canada
  • Market size and growth
  • Internet and broadband penetration
  • Mobile penetration
  • Key video games publishers
• China
  • Market size and growth
  • Internet and broadband penetration
  • Mobile penetration
  • Key video games publishers
• South Korea
  • Market size and growth
  • Internet and broadband penetration
  • Mobile penetration
  • Key video games publishers
• Japan
  • Market size and growth
  • Internet and broadband penetration
  • Mobile penetration
  • Key video games publishers
• Western Europe
  • Market size and growth
  • Key video games publishers
  • Key video gaming markets in Western Europe
  • Emerging video gaming markets
  • India
  • Market size and growth
  • Internet and broadband penetration
  • Mobile penetration
  • Key video games publishers
• Brazil
  • Market size and growth
  • Internet and broadband penetration
  • Mobile penetration
  • Key video games publishers
• Russia
  • Market size and growth
  • Internet and broadband penetration
  • Mobile penetration
  • Key video games publishers
• South East Asia
  • Market size and growth
  • Internet, broadband and mobile penetration
  • Index

List of Figures

• Figure 2.1: Global video gaming market size ($bn), 2003 - 2013
• Figure 2.2: Global video gaming market by format (%), 2008 - 2013
• Figure 2.3: Global video gaming market size by geographic region (%), 2008 - 2013
• Figure 2.4: Examples of advergaming
• Figure 2.5: EVE Online screenshot
• Figure 3.6: Global console gaming market size ($bn), 2003-2013
• Figure 3.7: Global console shipments (m), 2006-2013
• Figure 3.8: Global console shipments (m), H1 2008 - H1 2009
• Figure 3.9: Positioning of key consoles
• Figure 3.10: Comparison between key video game consoles
• Figure 3.11: Global online console market size ($bn), 2008-2013
• Figure 3.12: Global online console market size break-up ($bn), 2008-2013
• Figure 4.13: Global online gaming market size ($bn), 2008 - 2013
• Figure 4.14: Worldwide internet users and penetration, 2004-2008
• Figure 4.15: Worldwide MMOG subscribers (m), 2004-2008
• Figure 4.16: Global MMOG market size ($bn), 2008-2013
• Figure 4.17: Worldwide broadband users and penetration, 2004-2013
• Figure 4.18: MMOG key players' market share (%), June 2008
• Figure 5.19: Global mobile gaming market size ($bn), 2003-2013
• Figure 5.20: Worldwide mobile subscribers and penetration, 2004-2008
• Figure 5.21: 3G share of mobile phone subscriptions and revenues (%), 2004-2013
• Figure 6.22: Global PC gaming market size ($bn), 2003-2013
• Figure 7.23: Global casual gamers' profile, (2007)
• Figure 7.24: US comparison of gamers' age, (2006, 2008)
• Figure 7.25: UK breakdown of gamers and non-gamers by age (%), (2008)
• Figure 7.26: US comparison of gamers' gender, (2006, 2008)
• Figure 7.27: US break-down of gaming software genres shipments (%), (2005, 2009)
• Figure 7.28: European parents playing video games with children (%), (2008)
• Figure 8.29: Global in-game advertising market size ($bn), 2008-2013
• Figure 8.30: Examples of in-game advertisements
• Figure 9.31: Traditional video gaming value chain
• Figure 9.32: Evolution in video gaming value chain
• Figure 10.33: The US video gaming market size ($bn), 2003-2013
• Figure 10.34: US internet and broadband penetration (connections per hundred population), 2003-2013
• Figure 10.35: The US mobile penetration (phones per hundred population), 2003-2013
• Figure 10.36: Canada video gaming market size ($bn), 2003-2013
• Figure 10.37: Canada internet and broadband penetration (connections per hundred population), 2003-2013
• Figure 10.38: Canada mobile penetration (phones per hundred population), 2003-2013
• Figure 10.39: China online gaming market size ($bn), 2003-2009
• Figure 10.40: China internet and broadband penetration (connections per hundred population), 2003-2013
• Figure 10.41: China mobile penetration (phones per hundred population), 2003-2013
• Figure 10.42: South Korea video gaming market size ($bn), 2003-2009
• Figure 10.43: South Korea internet and broadband penetration (connections per hundred population), 2003-2013
• Figure 10.44: South Korea mobile penetration (phones per hundred population), 2003-2013
• Figure 10.45: Japan video gaming market size ($bn), 2003-2011
• Figure 10.46: Japan internet and broadband penetration (connections per hundred population), 2003-2013
• Figure 10.47: Japan mobile penetration (phones per hundred population), 2003-2013
• Figure 10.48: Western Europe video gaming market size ($bn), 2003-2013*
• Figure 10.49: The UK internet and broadband penetration (connections per hundred population), 2003-2013
• Figure 10.50: The UK mobile penetration (phones per hundred population), 2003-2013
• Figure 10.51: France internet and broadband penetration (connections per hundred population), 2003-2013
• Figure 10.52: France mobile penetration (phones per hundred population), 2003-2013
• Figure 10.53: Germany internet and broadband penetration (connections per hundred population), 2003-2013
• Figure 10.54: Germany mobile penetration (phones per hundred population), 2003-2013
• Figure 10.55: India video gaming market size ($m), 2008-2012
• Figure 10.56: India internet and broadband penetration (connections per hundred population), 2003-2013
• Figure 10.57: India mobile penetration (phones per hundred population), 2003-2013
• Figure 10.58: Brazil video gaming market size ($bn), 2005-2008
• Figure 10.59: Brazil internet and broadband penetration (connections per hundred population), 2007-2013
• Figure 10.60: Brazil mobile penetration (phones per hundred population), 2007-2013
• Figure 10.61: Russia internet and broadband penetration (connections per hundred population), 2003-2013
• Figure 10.62: Russia mobile penetration (phones per hundred population), 2003-2013

List of Tables

• Table 2.1: Global video gaming market size ($bn), 2003 - 2013
• Table 2.2: Global video gaming market break-up by geographic region ($bn), 2008 - 2013
• Table 2.3: Top 15 video games publishers, (2008)
• Table 3.4: Top 10 console software publishers by global shipments, (H1 2009)
• Table 3.5: Top 20 console games by global shipments (m), (H1 2009)
• Table 3.6: Global console shipments (m), 2006-2013
• Table 3.7: Console hardware shipments by console (m), (2006-2008)
• Table 3.8: Global online console market size break-up ($bn), 2008-2013
• Table 4.9: Worldwide internet users and penetration, 2004-2008
• Table 4.10: Worldwide broadband users and penetration, 2004-2013
• Table 5.11: Worldwide mobile subscribers and penetration, 2004-2008
• Table 5.12: 3G share of mobile phone subscriptions and revenues (%), 2004-2013
• Table 7.13: Casual gaming market size ($bn), 2005-2007
• Table 7.14: UK breakdown of gamers and non-gamers by age (%), (2008)
• Table 10.15: The US - Key video game publishing companies, (2008)
• Table 10.16: China online gaming market size ($bn), 2003-2009
• Table 10.17: China online gaming break-up ($bn), 2008-2009
• Table 10.18: China - key video games publishers, (2008)
• Table 10.19: South Korea video gaming market size ($bn), 2003-2009
• Table 10.20: South Korea - key video games publishers, (2008)
• Table 10.21: Japan video gaming market size ($bn), 2003-2011
• Table 10.22: Japan - key video games publishers, (2008)
• Table 10.23: Europe - Key video game publishing companies, (2008)
• Table 10.24: Brazil video gaming market size ($bn), 2005-2008
• Table 10.25: South East Asia key statistics (connections per hundred population), (2008-2013)