Abstract
Introduction
Against a background of increasing commercial pressures the need to find new
markets and exploit them has never been greater. At the same time changes in
prevailing healthcare thinking with respect to the role of nutrition means
that better nutritional care of patients is increasingly on the agenda of
governments and healthcare professionals alike. Add to that the rise in
diseases (often associated with aging populations) that can be managed
effectively with better nutrition and a burgeoning market segment is being
created.
At present this area is not well addressed; clinical nutrition products tend
to focus on enteral feeding and functional foods neither target this area
presently nor are their benefits specific enough to allow them to do so. But
regulatory guidelines are encouraging healthcare professionals to close the
gap that exists between the recognition that improved nutrition can aid
disease management and recovery and actual practice . Increasingly this means
that they can be marketed to with products that help in this goal.
Key findings
- Nutritional management is a burgeoning market segment which is currently
under-targeted. Few products specifically target this area and crucially
consumers' needs and wants are often overlooked and are not reflected in
product design.
- There is a clear need to promote the role that nutritional management can
play in order to close the gap between healthcare professionals' views about
the benefits of improved nutritional care of patients and actually prescribing
this improved care.
- Hypertension is easily the leading disease area for companies to target.
This is due both the sheer number of sufferers of this disease in Western
countries, but also because of the clear links to diets and the role that
foods can play in helping manage this disease.
Key features of this report
- Provides a unique framework that defines a hot growth area of the market
which is currently largely overlooked by food companies and clinical nutrition
players alike.
- Identifies, sizes and forecasts the patient populations for key diseases
in which nutritional management can play a key role in aiding recovery or
provide ongoing disease management.
- Shows which new ingredients and products, by disease, are most likely to
play a role in nutritional management in the future through reviews of the
latest scientific research.
Use this report to
- Understand exactly where opportunities exist for either current products
within your portfolio or where new product development could help to open up a
new market segment for your company.
- Develop initial marketing plans and strategies based upon the unique
forecast data on the number of disease sufferers and identify areas requiring
further research to develop product specific insights.
- Identify the key areas to target for your company based upon the relative
importance of different disease
Discover
What exactly is nutritional management and how does this differ to both
clinical nutrition and functional foods which are available in retail
channels? What are the most important disease areas, by country, where
nutritional management can play a role in aiding patients to recover from and
manage disease? Which latest products and ingredients are showing the most
potential for providing nutritional management benefits in each of the most
important disease areas? Will retail functional foods start to encroach on
this area and will the latest health claims regulation process in Europe
actually encourage this to happen?
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