Abstract
Introduction
In the EU, the infant nutrition industry is undergoing a shift as a result of
various market forces. In the clinical nutrition segment, rising rates of
premature birth are driving increased demand for products. In the baby milk
segment, however, ongoing lobbying from industry groups and organizations
promoting breast milk are constraining growth as some mothers decide to breast
feed. The baby food segment is unaffected by both of these trends and
continues to expand with the introduction of new products, particularly those
that focus on organic, healthy ingredients. This mirrors broader trends in
other industries where consumer preferences are increasingly shifting towards
natural, organic products. Several recent acquisitions have shifted the
positions of the major infant nutrition players as larger companies expand
their product portfolios.
It must be noted, however, that this report defines infant clinical nutrition
as nutritional products used under the supervision (but not necessarily
prescription) of a physician; therefore, forecasts may differ from some other
infant clinical nutrition product estimates.
Key findings
- The overall EU infant nutrition market will expand by a strong 4.8% per
year through 2013.
- Infant clinical nutrition will demonstrate the strongest growth, at 5.9%
per year, on average, driven by rising rates of premature birth.
- New regulations restriction product claims and promotion of baby milk will
inhibit growth, resulting in just 3.8% growth per year.
- New product introductions that incorporate new technologies and/or organic
ingredients will support growth of baby foods, which will epxand by 5.1% per
year through 2013.
Key features of this report
- Forecasts of the infant nutrition market by segment (clinical nutrition,
baby milk, baby food) from 2008 to 2013.
- Sales and market shares of the leading players from 2008 to 2013
(estimated).
- Leading infant nutrition products by segment.
- Discussion of new infant nutrition products by segment.
Use this report to
- Understand the driving forces behind the growth of the European infant
nutrition market.
- Save time and money with the report' s succinct compilation and analysis of
current issues and trends.
- Learn how the infant nutrition market will evolve over the next several
years and why.
- Assess your competitive position vis-a-vis other players in the infant
nutrition market.
Discover
- What is driving growth of baby foods?(New products, especially those
containing organic and all natural ingredients)
- What will constrain greater growth of the baby food segment?(A weak
economy and consumers' ability to make the products at home)
- What is driving growth of infant clinical nutrition?(Rising rates of
premature birth, insurance reimbursement, and parenteral clinical nutrition)
- What will constrain greater growth of infant clinical nutrition
products?(Limited new product introductions, low fertility rates)
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