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The authoritative source of reliable, detailed, country by country
quantitative and qualitative information on card issuing, merchant acquiring and
card processing in Western Europe
This report covers the card market in 17 countries with detail down to the
level of the individual card scheme. Statistical data include card numbers,
transaction volumes and values by type of card and issuer, merchant outlets and
numbers of point of sale terminals.
Time series data illustrate the path and rate of evolution. Commentaries
enable the reader to understand the dynamics of each national market and the key
domestic issues.
The report comprises 900 pages and over 600 tables and charts answering key
questions such as:
- Who are the leading players?
- What types of cards do they issue?
- How successful have different card types been, and why?
- What are the levels of authorisation and terminalisation?
- How are customers identified at the point of sale?
- How is transaction processing organised?
- Who carries out merchant acquiring?
- What is the position of private label cards?
- What are the latest developments in electronic purses?
- What is the current status of EMV implementation?
The basis for practical decision making
The report is an invaluable tool and data resource for planning new products,
improving existing services, developing market strategies, and deciding whether
or how to enter new markets.
Card issuers and co-branding partners will gain a detailed and objective
analysis of their own and foreign markets, enabling them to refine product and
market planning. Best practice in other countries can be monitored and
cross-border opportunities and Europe-wide strategies can be developed.
International card organisations will find a comprehensive analysis of the
European market on a comparable, country-by-country basis, analysed by the type
of card product.
Merchant acquirers and processors will benefit from the descriptions of
national processing practices and organisational structures, key players,
technologies and pricing.
Suppliers to the card industry will obtain the detail and dynamics of each
market and the important differences between them. They will be able to identify
the leading issuers, acquirers and processors. | 
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