Abstract
The bank branch is increasingly regarded as a key marketing channel for
customer acquisition and retention, and for selling revenue-generating
products.
Teller Assist Units (TAUs) are receiving renewed interest as part of a broader
redefinition of the bank branch, the move to open-plan layouts and the
continued strive for operational and commercial efficiency.
The TAU has reached a high level of penetration in certain markets, but it has
yet to achieve the same universal appeal as the ATM and significant variations
remain between individual countries. Many industry observers believe that the
market for TAUs is about to enter a new paradigm, as financial institutions
conduct wholesale reviews of branch strategy, and cash handling in branches
undergoes rapid transformation.
This study, which is based on an extensive survey of 126 banks in eight key
European countries and in North America, examines the current deployment
levels and assesses how the market is likely to evolve over the next five
years.
The information and insights contained in this report will help suppliers make
better, more informed decisions about how best to take advantage of emerging
market opportunities, by establishing:
- How branch strategies are evolving
- The current size and structure of the market for TAUs
- How the TAU market is likely to change over the next few years
- Which countries have the largest potential for TAU solutions
- The main market drivers and inhibitors
- The critical market requirements - including cash recycling functionality
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