Abstract
With the successful conduct of 2008 Beijing Olympic Games, sports industry
will become a new highlight during china rapid economic development, sporting
goods market will also witness a new development.
The market scale of sporting goods in china is expected to achieve USD6.2
billion in 2008. Caused by the government strongly advocates national fitness,
around 400 million Chinese people are engaged in various sports and the figure
is rising continuously, which will definitely bring a great demand for
sporting goods.
According to China Customs, the export volume of sporting goods was 2.713
billion pieces during Jan 2008-Jun 2008, up 8.58% compared to the same period
of 2007; the export value was US$4.98 billion, up 22.43% compared to the same
period of 2007; The average price was US$1.84, rising 12.76% over the same
period of 2007. Moreover, the import value of Guangdong port was US$160
million, up 12.76% than the same period of 2007, among which, golf equipments
was the main import kind of sporting goods.
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