Table of Contents
1. Status Quo of China Sporting Goods Industry, 2007-2008
1.1 Definition
and classifications
1.2 Status Quo of the Industry
1.2.1 Status
Quo
1.2.2 Market Drivers
1.2.3 Retailing Structure
1.3
Industrial Competitiveness
2. Analysis of Market Segments,
2007-2008
2.1 Sportswear
2.2 Sport Shoes
2.3 Fitness
Equipments
2.4 Other Sporting Goods
2.4.1 Great Market Potential for
Outdoor Sports
2.4.2 Skiing
2.4.3 Fishing Tackle
2.4.4
Diving
2.4.5 Golf
3. Import and Export, 2007-2008
3.1
Export & Import in 2007
3.2 Export in H1 2008
3.3 Import in H1
2008
3.4 Oversea Safeguard Measures on China-Made Sporting Goods
3.5
Problems of Sportswear Export and Countermeasures
4. Regional
Markets
4.1 Beijing
4.1.1 Market Capacity
4.1.2 Marketing
Channels
4.1.3 Brand Competition
4.1.4 New Consumption Concepts
4.2 Shanghai
4.2.1 Main Economic Indices
4.2.2 Marketing
Channels
4.2.3 Tendency towards Leisure Wear
4.3 Guangzhou
4.3.1
Market Scale
4.3.2 Consumption of Sportswear
4.3.3 Brand
Competition
4.4 Chengdu
4.4.1 Market Capacity
4.4.2 Market
Competition
5. Consumer Analysis
5.1 Demand Analysis
5.2
Consumer Behavior Analysis
5.3 Teenage Sporting Goods Market
5.3.1
Consumption Structure
5.3.2 Brand Awareness
5.4 Influences of
Purchase Decision
5.4.1 Brand Preference
5.4.2 Price
5.4.3
Advertisement
5.4.4 Fashion
6. Key Sporting Goods Manufacturers
in China
6.1 NIKE
6.1.1 Company Profile
6.1.2 Operations
6.1.3 Development Strategy
6.2 Adidas
6.2.3 Plan for Development in
China
6.3 Mizuno
6.4 Puma
6.5 Kappa
6.6 Li Ning
6.7
Doublestar
6.8 Anta
6.9 Erke
6.10 Peak
6.11 Double
Happiness
6.12 WNQ Fitness Co., Ltd.,
6.13 Good Family Co., Ltd.
6.14 Taishan Sports Industry Group
6.15 Sport 100
6.16 Other
Companies
7. Industrial Developmental Trend
7.1 The
"Eleventh-Five Year Plan" Regarding China Sports Industry
7.2 Development
Forecast,2008-2010
7.2.1 Great Potential
7.2.2 The New Market
Hotspot----Outdoor Sporting Goods
7.2.3 Market Potential for Female
Consumers
7.2.4 Market potential for Elders Consumers
8
Conclusions
Selected Charts
Market Scale of Sporting Goods in
China, 2004-2008
Market Share of Top Ten Sportswear Brands in China,
2007-2008
Price fluctuations of Sportswear in Guangzhou City,
2007-2008
Prices Fluctuations of Sport Shoes in Guangzhou City,
2007-2008
Consumer Structure of China Sportswear Market
Factors
Influencing Sports Shoes Purchase Decision in Guangzhou City
Strategy
Comparison among Domestic Sporting Goods Companies and Foreign Companies
China Top Ten Fitness Equipment Manufacturers in 2007
Consumption
Structure of Various Cities in China, 2007-2008
Demand Characteristics of
Sportswear Consumers according to Age
Teenager Consumption Structure in
Beijing and Shanghai
Brand Awareness of Teenagers for Sportswear
Profit Forecast and Evaluation of Li Ning Co., Ltd., 2008-2010
Top Ten
Sporting Goods Brands in China, 2007-2008
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