China Toy Industry Market, 2008

Table of Contents

1 Industry Overview

• 1.1 Definition and Classification
• 1.2 Development Courses

2 Developments of Relevant Sectors

• 2.1 Animation Industry
• 2.2 Game Industry

3. Industry Developments

• 3.1 Overview
  • 3.1.1 Domestics Sales
  • 3.1.2 Opportunities and Challenges
• 3.2 Innovations
• 3.3 Influence of Olympic Fuwa
• 3.4 Export Recalls
• 3.5 Problems and Countermeasures
  • 3.5.1 Problems
  • 3.5.2 Countermeasures

4. 4 Operational Analysis

• 4.1 Production and Sales
  • 4.1.1 Output
  • 4.1.2 Total Industrial Output Value
  • 4.1.3 Sales Revenue
• 4.2 Cost
  • 4.2.1 Sales Cost
  • 4.2.2 Sales Expense
  • 4.2.3 Management Expense
  • 4.2.4 Financial Expense
• 4.3 Assets and Liabilities
  • 4.3.1 Total Assets
  • 4.3.2 Total Liabilities
  • 4.3.3 Ratio of Assets to Liabilities
  • 4.3.4 Rate of Capital Value-preserved and Value-adding
• 4.4 Scale
  • 4.4.1 Quantity of Manufacturers
  • 4.4.2 Average Number of Employees
• 4.5 Performance
  • 4.5.1 Total Profit
  • 4.5.2 Ratio of Pre-tax Profit to Gross Output Value
  • 4.5.3 Ratio of Profits to Cost
  • 4.5.4 Rate of Pre -tax Profit to Capital
  • 4.5.5 Capital Occupation Rate of Finished Products
• 4.6 Loss
  • 4.6.1 Number of Loss Companies in 2007
  • 4.6.2 Total Loss
• 4.7 Top Twenty Companies According to Sales Revenue

5. Main Indices of Companies by Scale and Economic Type, 2007

• 5.1 Main Indices by Scale
  • 5.1.1 Large Companies
  • 5.1.2 Medium-size Companies
  • 5.1.3 Small Companies
• 5.2 Main Indices by Economic Type
  • 5.2.1 State-owned Companies
  • 5.2.2 Collective Companies
  • 5.2.3 Cooperative Shares Companies
  • 5.2.4 Private Companies
  • 5.2.5 Foreign-funded, Hong Kong, Taiwan and Macau-funded Companies

6. Imports and Exports, 2008

• 6.1 Export Analysis
  • 6.1.1 Export Market and Its Features
  • 6.1.2 Continuous RMB Appreciation Squeezed Export Profit
  • 6.1.3 Increasingly Fierce Competition
  • 6.1.4 New Challenge from EU
  • 6.1.5 Four Factors Influencing Toy Export
• 6.2 Import & Export of Segmented Toy Products

7. Market Developments

• 7.1 Market Analysis
  • 7.1.1 Development Overview
  • 7.1.2 Rapid Annual Growth
  • 7.1.3 Adult Toy Market to be developed
  • 7.1.4 Sales Strategies for Retail Market
  • 7.1.5 Five New Market Trends
• 7.2 Children Toy Market
  • 7.2.1 Classification
  • 7.2.2 Sales Characteristics
  • 7.2.3 Consumer Investigation
  • 7.2.4 Competition Analysis
  • 7.2.5 Marketing Strategies
• 7.3 Adult Toy Market
  • 7.3.1 Infinite Opportunities
  • 7.3.2 Market Blanks
  • 7.3.3 High-tech Adult Toys will be Popular
  • 7.3.4 Consumer Favorites
  • 7.3.5 Lag of Designs
  • 7.3.6 Lack of Innovations
• 7.4 Toys for Aged People
  • 7.4.1 Development
  • 7.4.2 Huge Demand Potential
  • 7.4.3 Market Blanks
  • 7.4.4 Marketing Strategies
    • 7.4.4.1 Product Strategy
    • 7.4.4.2 Advertising Strategy
    • 7.4.4.3 Price Strategy
    • 7.4.4.4 Sales Promotion

8. Sub-industries Analysis classification

• 8.1 Plush Toys
  • 8.1.1 Overview
  • 8.1.2 Quietly Emerging
  • 8.1.3 Material Problems
• 8.2 Wooden Toys
  • 8.2.1 Introduction
  • 8.2.2 Innovations
  • 8.2.3 Strong Demands
• 8.3 Plastic toys
  • 8.3.1 Low-price Competition
  • 8.3.2 Influence of Oil Price
• 8.4 Electronics Toys
  • 8.4.1 Intelligent Electronics Toys are Popular
  • 8.4.2 Development Prospect
  • 8.4.3 Influence of ROHS
• 8.5 Intelligent Toys
  • 8.5.1 Becoming the Mainstream
  • 8.5.2 Calling for Intelligent Standards
  • 8.5.3 To be Energetically Developed

9. Key Manufacturing Regions

• 9.1 Guangdong Province
• 9.2 Jiangsu Province
• 9.3 Qingdao City
• 9.4 Yiwu City
• 9.5 Yunhe City

10.Prospects and Suggestions

• 10.1 Development Prospects
• 10.2 Investment Suggestions

List of Charts:

• Sales Revenue of Game Stations in China, 2007-2012E
• Total Industrial Output Value of China Toy Industry, 2006-2007
• Sales Revenue of China' s Toy Industry, 2006-2007
• Top twenty Toy Manufacturers by Sales Revenue, 2007
• China' s Monthly Toy Export Value and YoY Growth, 2008
• Children' s Monthly Consumption Value in China' s Large Cities
• Children' s Concern on Various Toy Brands
• Annual Sales Value of China Toy Industry
• China' s Toy Export Structure by Product, 2007
• China' s Regional Toy Import & Export, Jan-Jun 2008
• Hot-Sale Intelligent Toy Products in China, 1H 2008
• The Favorite Children Toy Products By Age
• The Favorite Children Toy Products By Gender
• Toy Purchase Decision-making Modes of Children
• Four Major Information Channels of Children Toys