Abstract
The global tire market scale was about US $130 billion in 2008. According to
the application, the tire can be divided into three categories: the non
heavy-duty tires for passenger cars and light trucks, the heavy-duty tires for
heavy vehicles and the tires for two-wheel vehicle, agricultural machinery,
OTR and etc. The market share for the above mentioned three categories were
59%, 28% and 13% respectively in 2008. In addition, the tire market can be
divided into OE (Original Equipment) market and RT (Replacement) market. In
2008, taking none heavy-duty tire market as a whole, 25% was shared by OE and
75% by RT, and taking the heavy-duty tire market as a whole, 21% was shared by
OE and 79% by RT.
Global tire OE market was seriously impacted by the financial crisis, while
tire RT market had a small impact benefited from its rigid demands. Therefore,
the global tire market still achieved a slight growth in 2008, and the year of
2009 is expected to be equal driven by Chinese tire OE market.
With the slight leading advantage, Bridgestone ranked at the first, and
Michelin tightly followed. Goodyear extended its gap to the previous two due
to the shrink of its North America market. Continental remained its
considerable performance in the European high-end passenger car market;
however, a disappointment in Chinese market. Pirelli maintained its top
position in the markets of South Europe, North Africa, Mid East and Latin
America. Sumitomo Rubber also maintained its leading position in Japanese
high-end market, especially the high-end SUVs; HANKOOK was one of the
outstanding players who maintained continue rapid growth; it had a good
performance in the OE market. Similar to HANKOOK, KUMHO also had a good
performance in OE market, particular in China, but with lower price. Yokohama
mainly targeted at Japanese RT market. COOPER also focused on the RT market,
due to its high market channel cost and high business ratio in North America,
its performance was not considerable. Cheng Shin targeted at Chinese market
and had a good performance in the two-wheel vehicle market. AS one of members
of Nokia Group, Nokian is well known for snow tires, and it enjoys the highest
profit. MRF and Apollo Tires are both from India; MRF is mainly relying on
export with low price strategy, while Apollo is just the opposite
As the world' s largest tire production base, China had produced 546.14 million
tires in 2008, up 6.7% of last year. According to the National Bureau of
Statistics, up to Feb, 2009, there are 577 tire manufacturers in china.
Chinese tire industry is having a comparatively low concentration degree, and
the competition is relatively in disorder. The market share of the top three
tire manufacturers in the world was together over 50%, and the share for the
top ten was together 72.52%, while the market share of top ten was together
less than 40% in China. In 2008, the proportion of radial tire reached 75% in
China, but different for various sectors: 99.9% for passenger car tires, 75.8%
for heavy-duty tire, 16.5% for engineering tire and nearly 0 for agricultural
tires.
Although Chinese car market started recovering in 2009, but still difficult
for Chinese domestic tire manufacturers, considering the passenger car OE
market was still monopolized by foreign brands and lack of the competiveness
in the radial tire market. GITI and Cheng Shin had better performance. GITI
locally supplying Chery, Jianghuai and Soueast; Based on the cooperation with
Toyo, Cheng Shin had obtained the OE market of Ford Focus.
| 
View Cart
