China Gold & Silver Jewelry Market Channel Report, 2007-2008

Table of Contents

1. Overview China Gold and Silver Jewelry Market

• 1.1 Policy Environment
  • 1.1.1 Market-oriented Process of China Jewelry Industry
  • 1.1.2 Industrial Policy
• 1.2 Overall Size of the Market
  • 1.2.1 Long-term Trend
  • 1.2.2 Recent Trend
• 1.3 Overview of Segmented Market
  • 1.3.1 Gold Jewelry
  • 1.3.2 Platinum Diamond
• 1.4 Jewelry Price Index
  • 1.4.1 Long-term Trend
  • 1.4.2 Recent Trend
• 1.5 Import and Export
• 1.6 Industrial Life Cycle
• 1.7 Opportunity for China Gold and Silver Jewelry Market Development
  • 1.7.1 Overall Demand Bolstered by Economic Development
  • 1.7.2 Increasing Demand Boosted by Consumption Upgrade
  • 1.7.3 Jewelry Consumption Stimulated by Marriage Peak
  • 1.7.4 Industrial Development Propelled by Olympic Games
• 1.8 Main Risks

2. Main Sales Regions of China Gold and Silver Jewelry Products

• 2.1 Main Regions
• 2.2 Main Cities
  • 2.2.1 Beijing
  • 2.2.2 Shanghai
  • 2.2.3 Guangzhou, Capital of Guangdong Province

3. Features of China Gold and Silver Jewelry Consumption

• 3.1 Main Impact on Consumers to Buy Jewelry
• 3.2 Purchasing Power and Consumer Willingness
• 3.3 Utility
• 3.4 Attention Degree of All Types of Jewelry
• 3.5 Purchasing Places

4. Sales Channels of China Gold and Silver Jewelry Industry

• 4.1 Overview of Sales Channels
  • 4.1.1 Dimensions of Sales Channels
  • 4.1.2 Target of Channel Strategies
• 4.2 Main Sales Channels of China Jewelry Industry
  • 4.2.1 Special Counter at Shopping Malls
  • 4.2.2 Wholesaling Professional Marketplace
  • 4.2.3 Jewelry Shop!a!aRetailing Professional Marketplace
  • 4.2.4 Franchised Store
  • 4.2.5 Network Marketing
  • 4.2.6 Auction
  • 4.2.7 Retail Terminals
• 4.3 Key Marketing Modes and Problems
  • 4.3.1 Key Marketing Modes
  • 4.3.2 Key Problems

5. Competition in China Gold and Silver Jewelry Industry

• 5.1 Industry Concentration
• 5.2 Brand Competition
• 5.3 Brand Competition Pattern

6. Key Companies of China Gold and Silver Jewelry Industry

• 6.1 Shanghai Lao Fengxiang Co., Ltd.
  • 6.1.1 Company Profile
  • 6.1.2 Business Modes
  • 6.1.3 Sales Channels
  • 6.1.4 Advantages and Disadvantages
  • 6.1.5 Operation
• 6.2 Beijing Caibai Department Store
  • 6.2.1 Company Profile
  • 6.2.2 Competition Advantages
  • 6.2.3 Business Modes and Sales Channels
• 6.3 Shanghai Yuyuan Tourist Mart Co., Ltd.
  • 6.3.1 Company Profile
  • 6.3.2 Marketing Network
  • 6.3.3 Operation
• 6.4 Hubei Dongfang Jinyu Co., Ltd.
  • 6.4.1 Company Profile
  • 6.4.2 Big Events
  • 6.4.3 SWOT Analysis
  • 6.4.4 Business Modes and Marketing Network
  • 6.4.5 Operation
• 6.5 Chow Tai Fook Jewelry Co., Ltd.
  • 6.5.1 Company Profile
  • 6.5.2 Sales Situation in Mainland China
  • 6.5.3 Marketing Network in Mainland China
• 6.6 Chow Sang Sang Jewelry Co., Ltd.
  • 6.6.1 Company Profile
  • 6.6.2 Marketing Network in Mainland China
  • 6.6.3 Jewelry Business in Mainland China
• 6.7 Hang Fung Gold Technology Group
  • 6.7.1 Company Profile
  • 6.7.2 Marketing Network in Mainland China
  • 6.7.3 Operation
• 6.8 Cartier
  • 6.8.1 Company Profile
  • 6.8.2 Marketing Network in China
• 6.9 ENZO
  • 6.9.1 Company Profile
  • 6.9.2 Marketing Network in China
• 6.10 Chow Tai Seng Jewelry Co., Ltd.
  • 6.10.1 Company Profile
  • 6.10.2 Marketing Network
• 6.11 TSE Suiluen Jewelry (International) Limited
  • 6.11.1 Company Profile
  • 6.11.2 Big Events
  • 6.11.3 Marketing Network
  • 6.11.4 Operation
• 6.12 Rain Ring Co., Ltd.
  • 6.12.1 Company Profile
  • 6.12.2 Marketing Network
• 6.13 Marketing Network of Other Key Jewelry Brands in China

CHARTS

• Price Indicators of China' s Jewelry Products since 2003
• Monthly Trend of Retail Price Indicators of China' s Jewelry Products
• Statistics of Import and Export of China' s Jewelry Industry in 2007 (US$100 million)
• Relationship between Total Retailing Value of Jewelry (over quota) and China GDP, 2002-2007
• Comparison of Per Capita Gold Consumption Internationally
• The Number of Newborn Babies in China, 1978-1997
• China' s Top Five Provinces in Terms of Jewelry Retailing Sales (over quota) in 2006
• Jewelry Retailing Sales (over quota) and Its Growth Rate in Beijing, 2004-2007
• Jewelry Retailing Sales (over quota) and Its Growth Rate in Shanghai, 2004-2007
• Jewelry Retailing Sales (over quota) and Its Growth Rate in Guangzhou, 2004-2007
• Factors of Attracting Consumers to Buy Jewelry
• Annual Jewelry Consumption, 2006-2007
• Ratio of Consumers Buying Over Four Items of Jewelry In One Year
• Occasions to Wear Jewelry
• Preferred Materials of Choosing Jewelry
• Preferred Places of Purchasing Jewelry
• Sales Channels of China' s Jewelry Industry
• Brand Competition of China' s Jewelry Industry
• Key Brands in China' s Jewelry Industry
• Business Modes of Shanghai Lao Fengxiang Co., Ltd.
• Regional Distribution of Jewelry Stores of Lao Fengxiang Co., Ltd.
• Regional Distribution of Chains of Lao Fengxiang Co., Ltd.
• Marketing Network Structure of Lao Fengxiang Co., Ltd.
• Part of Real Estate of Lao Fengxiang Co., Ltd.
• Main Business Revenue and Growth Rate of Lao Fengxiang Co., Ltd., 2004-2007
• Key Profit Indicators of Lao Fengxiang Co., Ltd., 2004-2007
• Gross Profit and Growth Rate of Lao Fengxiang Co., Ltd., 2004-2007
• Changes of Gross Profit of Lao Fengxiang Co., Ltd. 2004-2007
• List of Branches of Beijing Caibai Department Store