Abstract
The RNCOS report "Consumer Electronics Market in Brazil (2007-2011)" provides
an extensive research and rational analysis on the consumer electronics market
of one of the fastest growing consumer markets of the world - Brazil. This
report helps clients to analyze the opportunities and factors critical to the
success of consumer electronics industry in the country.
The report has divided the market segments into white line, sound and images,
mobile phones, and computers for better evaluation of the market. The overview
on opportunities and future forecast helps the clients analyze the future
course of direction and major growth areas of the industry.
Market Analysis
Brazil is ranked as the third most attractive consumer electronics market from
investment point of view among the E7 countries (including China, India,
Brazil, Russia, Indonesia, Mexico and Turkey). The Brazilian consumer
electronics market increased with CAGR of 8.69% for the period spanning
2002-2006.
In the white line category, washing machines and freezers will grow
substantially during the forecasted period (2007-2011) as the penetration of
these products is low in the country.
In the sound and images category, there is still a lot of potential for the
growth of the TV and DVD sales as the number of households is increasing and
people are looking for new and innovative products. Same is true for mobile
phones - in Brazil; the penetration rate of mobile phones was low at just 53
mobile phones per 100 inhabitants in 2006, leaving great scope for companies
to play in the market.
The continuous development and digital technologies are revolutionizing the
consumer electronics industry. Moreover, the continuously falling prices of
consumer electronics with increasing disposable income are giving reasons to
more consumers to spend on electronics products and this is indicating that
the consumer electronics industry has bright future ahead in Brazil.
Key Findings
- Washing machines, freezers, and personal computers are among the consumer
electronics with low penetration rates, indicating ample room for growth in
sales in the medium-term.
- In terms of sales volume, refrigerators will have the highest sales
followed by washing machines in the whine line goods during the forecasted
period (2007-2011).
- In the images and sound segment, the DVD sales will increase with the CAGR
value of 8% and have the largest market in terms of volume by 2011.
- Retailer credit will play a critical role in driving the consumer
electronics sales coming from the lower socio-economic segments. Although
price will also continue to be a key driver, financing options such as
installment plans will drive the penetration into these segments.
- It is expected that per head disposable income in Brazil will increase at
a CAGR of 1.38% during 2007-2011 and will push the consumer electronics market
in the country.
Key Issues & Facts Analyzed
- How is the Brazil consumer electronics industry performing?
- What is the market scenario of the consumer electronics industry by
products?
- What are the factors critical to the success of Brazil consumer
electronics industry?
- What are the opportunity areas that exist in the industry?
- What is the future outlook of the industry?
- Who are the major players in the Brazil consumer electronics industry?
Research Methodology Used
Information Sources
Information has been sourced from books, newspapers, trade journals, and white
papers, industry portals, government agencies, trade associations, monitoring
industry news and developments, and through access to more than 3000 paid
databases.
Analysis Method
The analysis method includes ratio analysis, historical trend analysis, linear
regression analysis using software tools, judgmental forecasting, and cause
and effect analysis.
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