Abstract
The China tourism industry is scaling new heights with each passing year. As
all the players are putting in their effort to bolster their position in China
tourism industry and various industry players are looking to tap the
opportunity, the leading research firm RNCOS has come up with its latest
report "China Tourism Industry Analysis (2007-2011)". The report focuses on
the growing marketplace for China tourism industry and evaluates the current
market trends, evolving market and growth prospects of the tourism industry in
China. It will help clients to analyze the leading-edge opportunities critical
to the success of the global tourism industry (in general) and Chinese tourism
industry (in particular).
According to the report, globally, total tourist figure reached crossed 658
Million in 2006 and is estimated to touch 841 Million in 2011. After seeing
slowdown in growth rate in 2002, the sector has recovered somewhat from the
ongoing effects of SARS, America' s ' war on terror' and with liberalization in
regulation.
The report has divided the Chinese tourism industry into tourist arrival,
receipts, and spending. The forecast given for tourism growth is based on the
market trends, drivers, barriers, and business development issues. Tourism
sector' s picture in China is very rosy due to favorable market conditions such
as economic growth and reforms.
CNY or RMB represents the Chinese Yuan. Exchange rate as on 6 Dec 2007 (1 US$
= 7.41256 RMB)
Key Findings
- It is estimated that China tourism receipts will reach to US$ 85 Billion
in year 2011 in which, transportation mode will continue to dominate. In 2005,
Long distance transportation accounted for more than 28% of China tourism
receipts.
- Geographically, China receives highest number of tourist from Asia
followed by Europe and America. Within Asia, Japan and Korea are the largest
countries from where tourist visited to China but the purpose of the visits
differs from country to country.
- The booming tourist sector is putting immense pressure on hotel industry
in China, especially in less developed cities which offer potential
opportunity in hotel industry.
- Rising income level and urbanization are working as drivers for tourism
industry at the domestic level whereas WTO accession, economic growth and 2008
Olympics are contributing for growth in international tourist arrivals.
- Leisure and sightseeing remained the biggest purpose followed by business
for tourist in China in 2006, indicating the potential of China as a tourism
destination.
Key Issues & Facts Analyzed
- Detail overview of the tourism industry at global level.
- Driving forces and challenges for the China tourism industry.
- Statistical overview of the Chinese tourism industry, including visitors
by nationality, sex and purpose.
- Forecast of the China tourism industry' s receipts and expenditure.
- Outbound tourist profile of China.
Key Players
Key players section includes profile of Melco International Development
Limited, Shanghai Jin Jiang International Hotels, Guilin Tourism Corporation
Limited, China United Travel Co. Ltd & Beijing Capital Tourism Co. Ltd.
Research Methodology Used
Information Sources
The information has been sourced from authentic and reliable sources like
books, newspapers, trade journals, and white papers, industry portals,
government agencies, trade associations, monitoring industry news and
developments, and access to more than 3000 paid databases.
Analysis Method
Methods like ratio analysis, historical trend analysis, linear regression
analysis using software tools, judgmental forecasting, and cause and effect
analysis have been used in the report for rational analysis.
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