Abstract
With the rolling consumption of cosmetics, Russia has got huge potential for
international as well as local cosmetics manufacturers. Rising consumer
spending combined with an increasing fashion- and beauty-consciousness and the
desire of donning western looks are driving the market, says "Russian
Cosmetics Market Forecast (2008-2012)", a recent market research report by
RNCOS.
The report provides extensive research and in-depth analysis on the Russian
cosmetics market that will help the client to evaluate the leading-edge
opportunities critical to the success of the cosmetics market in Russia.
The forecasts and estimations given in this report are meant as a rough guide
to the future direction of the market, and are based on the correlation
between past market growth and growth of base drivers.
Key Findings
- The Russian cosmetics and perfumery market will achieve a remarkable
growth in the coming years. It is forecasted to grow at a CAGR of about 13.6%
during 2008-2012.
- Hair care, oral care, skin care and color cosmetics form the majority of
Russian cosmetics market.
- Skin care, male grooming and depilatories are some of the fastest growing
segments in the Russian cosmetics market.
- Skin care segment is set to be most dominating one among the Russian
cosmetics market by 2012.
- Future of the Russian cosmetics market lies in niche marketing (targeted
to the specific segment) as mass market for marketing point of view reaching
to saturation.
Key Issues & Facts Analyzed
- Where Russia stands in context of global and Eastern European cosmetics
market?
- What is the cosmetic consumption pattern in Russia?
- Which are the fastest growing products in Russian cosmetics market?
- How is the market likely to perform in future?
- What are the growth prospects of the Russian market?
- What are the key challenges for the market?
- Who are the key players in the Russian cosmetics market?
Key Players Analyzed
This section provides business overview and financial status of key players of
the Russian cosmetics market. The key players discussed in the report are
L' Oréal, Oriflame Cosmetics, Kalina OAO, Nevskaya Kosmetika and Pharmacy Chain
36.6.
Research Methodology Used
Information Sources
Information has been sourced from books, newspapers, trade journals, and white
papers, industry portals, government agencies, trade associations, monitoring
industry news and developments, and through access to more than 3000 paid
databases.
Analysis Methods
The analysis methods include ratio analysis, historical trend analysis, linear
regression analysis using software tools, judgmental forecasting, and cause
and effect analysis.
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