Indian Food and Drinks Market: Emerging Opportunities

Abstract

With vast population base, growing middle class population and strong macroeconomic environment, the Indian food & drinks market has emerged as the rapidly growing segment in the Indian retail industry. Rapid transformation in the lifestyle of Indians, particularly those living in Urban India, has resulted in a dramatic increase in the demand for processed or health food, packaged and ready-to-eat food products. Arrival of food multinationals and proliferation of fast food outlets has further added to the growth in this industry. The changing scenario of Indian retail industry, like opening up of new supermarkets/hypermarkets, shopping malls and fast food outlets, coupled with favorable industry trends, is about to bring radical shifts in Indian food & drink industry, says “Indian Food and Drinks Market: Emerging Opportunities”, a latest industry analysis by RNCOS.

This report provides in-depth research and rational analysis on the food & drinks industry in India. It provides detailed overview of the consumption patterns of Indians in various food segments, like milk, fruits, vegetables, meat etc. The beverage segment talks about the type of beverages, their sales and consumption patterns, among the Indian populace. This report has been made to help clients analyze the potential growth areas, challenges and drivers critical for the Indian food & drinks industry.

• Food, beverages and tobacco industry dominates the Indian retail industry and is anticipated to grow at a CAGR of nearly 8% during 2008-2012.
• Soft drinks market is anticipated to grow at a CAGR of nearly 12% from 2008 to 2012, and major demand will be seen in health & energy drinks, bottled water and fruit juices.
• Snack food market is estimated to grow at an annual rate of 18% to 20% in coming few years, albeit from a small base of consumers.
• With growing health awareness and concern, the functional food & drinks market is set to grow rapidly in India.
• Changing lifestyle, coupled with growing middle class population and changing eating habits, is anticipated to fuel 7%-10% growth in the Indian food service sector annually.
• Low per capita consumption of alcoholic drinks makes the country highly lucrative to expand, with wine consumption projected to grow at a CAGR of nearly 23% in volume terms.

• What is the current and future market size of the Indian food & drinks industry?
• What are the emerging trends in the industry?
• How is the consumption outlook of food & drinks market?
• What are the potential growth areas in the industry?
• What are the factor driving wine and beer market?
• How big is the Indian food service sector and how its future outlook looks like?
• Who are the major players in the industry?

Research Methodology Used

Information has been sourced from books, newspapers, trade journals, white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

The analysis methods include ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis.