Abstract
The direct-to-home (DTH) TV sector in India continues to expand rapidly,
attracting large investments from new and existing players over the past few
months and is showing no signs of slowing down due to economic recession. The
DTH market which began commercial operations in 2003 has been able to acquire
over 12 Million subscribers during the past five years. The number of DTH
subscribers has nearly tripled in 2008 compared to the previous year, driven
by the entry of two new players.
As per our new research report “Indian DTH Market Forecast to
2012”, the number of DTH subscribers is forecasted to grow at a CAGR of
around 25% during 2009-2012.
Currently, the Indian DTH market is being served by five private players, Dish
TV, Tata Sky, Sun Direct, Big TV and Airtel' Digital TV, with one more
planning to roll out its commercial services soon in the country. For the
purpose of this report, we have not included Doordarshan in our research as
this is a free DTH service channel.
Given the superior quality of DTH services in terms of viewing and
interactivity, the number of DTH subscribers has been soaring. However, the
current number of DTH subscribers constitutes only a meager proportion of the
total number of TV households, indicating vast future growth potential.
This research provides extensive research and rational analysis of the DTH
market in India. It will help clients to understand the underlying potential
of DTH services in the Indian television industry. Various factors which will
drive the future growth of the DTH market in India have been thoroughly
analyzed in the report. The report will also help in gaining insight into the
prevailing key trends and developments that are contributing positively
towards the growth of the market.
Our report helps to understand the current market landscape while highlighting
the future market potential for each of the player studied. The study also
explains the reason for why all the incumbent players have been investing huge
amounts in the promotion and marketing of DTH services in the country. We
foresee immense growth potential of DTH services across remote locations where
the reach of cable operators is very limited.
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