US Wine Market Forecast to 2012

Table of Contents

1. Analyst View

2. Global Wine Market - An Overview

3. US in Context of Global Wine Market

• 3.1 Production
• 3.2 Consumption
• 3.3 Import
• 3.4 Export

4. What Makes US Wine Market Attractive?

• 4.1 Medical Benefits
• 4.2 Drinking Frequency
• 4.3 Women Wine Consumers
• 4.4 Younger Generation
• 4.5 Government Support

5. US Wine Market - Performance

• 5.1 Production
• 5.2 Consumption
• 5.3 Products
  • 5.3.1 Table
  • 5.3.2 Dessert
  • 5.3.3 Champagne/Sparkling
• 5.4 Color Mix
  • 5.4.1 Red
  • 5.4.2 White
  • 5.4.3 Blush
• 5.5 Provinces
  • 5.5.1 California
  • 5.5.2 Washington
  • 5.5.3 Oregon
• 5.5.4 New York
• 5.6 Trade
  • 5.6.1 Import
  • 5.6.2 Export
• 5.7 Distribution Networks

6. Consumer Behavior

• 6.1 Price Sensitivity
• 6.2 Key Premium Wine Consumers
• 6.3 Consumer Segment by Generation
• 6.4 Consumer Segment by Gender

7. Growth Prospects

• 7.1 Retail Food Stores
• 7.2 Drug Stores
• 7.3 Viticulture
• 7.4 Hotel and Restaurants
• 7.5 Beverage Containers
• 7.6 Celebrity-branded Wines
• 7.7 Online Marketing

8. Roadblocks and RNCOS Recommendations

• 8.1 Price War
• 8.2 Ineffective Advertising
• 8.3 Substitute Products
• 8.4 Proliferation of Brands

9. Key Players

• 9.1 Constellation Brands, Inc.
• 9.2 E&J Gallo Winery
• 9.3 W.J. Deutsch & Sons, Ltd.

List of Figures:

• Figure 2-1: Global - Wine Consumption (Billion Liter), 2004-2008
• Figure 2-2: Global - Wine Consumption by Country (%), 2008
• Figure 3-1: Global - Wine Production by Region (%), 2008
• Figure 3-2: Global - Wine Production by Country (%), 2008
• Figure 3-3: US - Share in Global Wine Consumption (2008)
• Figure 3-4: Global - Wine Imports by Country (%), 2007
• Figure 3-5: Global - Wine Exports by Country (%), 2008
• Figure 4-1: Relative Risk of Death with Frequency of Wine Consumption
• Figure 4-2: Reduction in Salmonella based Food Poisoning on Wine Consumption (Units/ml)
• Figure 4-3: US - Per Capita Wine Consumption (Gallons), 2004-2008
• Figure 4-4: US - Wine Consumption Frequency (%), 2006 & 2008
• Figure 4-5: US - Core and Marginal Wine Consumer by Gender (%), 2008
• Figure 4-6: US - Net Percent Gain/Loss in Wine Consumption by Generation (2008)
• Figure 5-1: US - Wine Production (Million Gallons), 2004-2008
• Figure 5-2: US - Number of Wineries (2005-2008)
• Figure 5-3: US - Total Wine Sales (Million Gallons), 2004-2008
• Figure 5-4: US - Total Wine Sales (Billion US$), 2004-2008
• Figure 5-5: US - Wine Sales by Price Segment (%), 2008 & 2009
• Figure 5-6: US - Forecast for Wine Sales (Million Gallons), 2009-2012
• Figure 5-7: US - Forecast for Wine Sales (Billion US$), 2009-2012
• Figure 5-8: US - Total Wine Sales by Product (%), 2008
• Figure 5-9: US - Table Wine Sales (Million Gallons), 2004-2008
• Figure 5-10: US - Forecast for Table Wine Sales (Million Gallons), 2009-2012
• Figure 5-11: US - Table Wine Consumption (Million Cases), 2005-2008
• Figure 5-12: US - Dessert Wine Sales (Million Gallons), 2004-2008
• Figure 5-13: US - Forecast for Dessert Wine Sales (Million Gallons), 2009-2012
• Figure 5-14: US - Champagne/Sparkling Wine Sales (Million Gallons), 2004-2008
• Figure 5-15: US - Forecast for Champagne/Sparkling Wine Sales (Million Gallons), 2009-2012
• Figure 5-16: US - Core Wine Consumption by Color Mix (%), 2008
• Figure 5-17: US - Marginal Wine Consumption by Color Mix (%), 2008
• Figure 5-18: US - Red Table Wine Sales (Million Gallons), 2007 & 2008
• Figure 5-19: US - White Table Wine Sales (Million Gallons), 2007 & 2008
• Figure 5-20: US - Blush Table Wine Sales (Million Gallons), 2007 & 2008
• Figure 5-21: California - Number of Wineries (2005-2008)
• Figure 5-22: California - Wine Production (Million Gallons), 2004-2008
• Figure 5-23: Washington - Number of Wineries (2005-2008)
• Figure 5-24: Washington - Total Grape Wine Production (Tons), 2005-2008
• Figure 5-25: Washington - Grape Wine Production by Color (%), 2008
• Figure 5-26: Oregon - Number of Wineries (2005-2008)
• Figure 5-27: Oregon - Grape Wine Production (Tons), 2006-2008
• Figure 5-28: Oregon - Total Wine Sales (Cases), 2005-2008
• Figure 5-29: New York - Number of Wineries (2005-2008)
• Figure 5-30: US - Total wine Imports (Billion US$), 2005-2008
• Figure 5-31: US - Imported and Domestic Wine Consumption by Generation (%), 2008
• Figure 5-32: US - Imported and Domestic Wine Consumption by Segment (%), 2008
• Figure 5-33: US - Wine Exports (Million US$), 2005-2008
• Figure 5-34: US - Wine Exports (Million Gallons), 2005-2008
• Figure 5-35: US - Share of Export in Wine Production (2005-2008)
• Figure 5-36: US - Wine Exports by Country (%), 2008
• Figure 5-37: US - Wine Exports by Product (Million Hectoliter), 2006-2008
• Figure 5-38: US - Wine Distribution Networks (%), 2006
• Figure 6-1: US - Wine Purchasing Frequency of Core Drinkers by Price Point (2007)
• Figure 6-2: US - Wine Purchasing Frequency of Marginal Drinkers by Price Point (2007)
• Figure 6-3: US - Wine Industry Revenue by Price Category (%) 1995 & 2006
• Figure 6-4: US - Key Premium Wine Consumers by Segment (%)
• Figure 6-5: US - Adult Wine Consumer Segment (%), 2008
• Figure 6-6: US - Core Wine Consumers by Generation (%), 2007
• Figure 6-7: US - Marginal Wine Consumers by Generation (%), 2007
• Figure 6-8: US - Number of Glasses per Occasion by Generation (2008)
• Figure 6-9: US - Male and Female Wine Drinkers by Generation (%), 2008
• Figure 7-1: US - Online Wine Purchases by Segment (%), 2005 & 2008

List of Tables:

• Table 5-1: US - Top Ten Wine Consuming States (9 Liter Cases), 2007
• Table 5-2: US - Top Ten States by Number of Wineries (2008)
• Table 5-3: California - Wine Industry Statistics (2008)
• Table 5-4: Washington - Grape Wine Production by Variety and Wine Type (Tons), 2007 & 2008
• Table 5-5: Oregon - Grape Wine Production by Variety and Wine Type (Tons), 2007 & 2008
• Table 5-6: Oregon - Wine Sales by Variety and Wine Type (Cases), 2007 & 2008
• Table 5-7: US - Wine Imports by Country (' 000 US$), 2008
• Table 6-1: US - Wine Consumption (Million Cases) by Retail Price (1995 & 2000-2006)