Portable Media Players Market Forecast and Platform Analysis

Table of Contents

• Executive 4
• Market Forecast and Dynamics....................................................................................................5
  • Price...........6
  • Ease of Use ...............................................................................................................................7
  • Content.....8
  • New Features ...........................................................................................................................9
• Market Breakout ............................................................................................................................11
  • Entry Level Portable Video Clip Player (PVP)....................................................................11
  • Mainstream Portable Media Player (PMP) / Portable Media Center (PMC)..............13
  • Portable Media Tablet (PMT)...............................................................................................14
• Platform Architecture Choices....................................................................................................17
  • Video Codecs........................................................................................................................18
    • Proprietary vs. Industry Standard Codecs.................................................................18
    • Video Codec Choices .................................................................................................19
    • Factors Impacting Resolutions and Performance...................................................27
  • Evolution of PMP Screen Size and Resolutions .................................................................29
  • Still Images ..............................................................................................................................31
  • Digital Broadcast Video.......................................................................................................35
    • Market and Technology Drivers..................................................................................36
    • DVB-H (Digital Video Broadcast -- Handheld) ..........................................................37
    • ISDB-T in Japan ..............................................................................................................38
    • Challenges and Conclusions ......................................................................................39
  • Wireless Interface Technologies..........................................................................................42
    • Potential Wireless User Models ....................................................................................42
    • Wireless Technology Choices......................................................................................43
    • Wireless Technology Conclusions ...............................................................................48
    • Wireless Adoption Rate Forecast................................................................................48
• System Block Diagrams.................................................................................................................50
• Appendix A -- Video Encode Codec, FPS and Resolution Forecast ....................................53
• Appendix B -- Video Decode Codec, FPS and Resolution Forecast ....................................55

LIST OF FIGURES

• Figure 1: Portable Media Player Forecast (millions of units) and ASP........................7
• Figure 2: ZVUE MP4 Video Player ...................................................................................12
• Figure 3: ARCHOS AV400 Pocket Video Recorder .....................................................14
• Figure 4: MobiNote DP7010 MP4 Player........................................................................16
• Figure 5: Wireless Penetration Rates in PMP Market ...................................................49
• Figure 6: Portable Media Player System Block Diagram -- Current ..........................50
• Figure 7: Portable Media Player System Block Diagram -- Future.............................51
• Figure 8: Portable Media Player System Block Diagram (Host Processor and Media Processor Design) -- Current.....................................................................................52

LIST OF TABLES

• Table 1: Portable Media Player Forecast (millions of units) .........................................5
• Table 2: Entry Level Portable Video Clip Player Forecast..........................................12
• Table 3: Mainstream PMP/PMC Forecast.....................................................................13
• Table 4: Portable Media Tablet Forecast .....................................................................15
• Table 5: Portable Media Player Screen Size and Resolution.....................................29
• Table A1: PMP Video Encode Codec, FPS, and Resolution Forecast .....................54
• Table B1: PMP Video Decode Codec, FPS, and Resolution Forecast.....................56