Networked Digital Televisions and Digital Media Adaptors

Table of Contents

• Executive Summary........................................................................................................................7
• Standalone DMA Platforms: Market Status and Forecast ........................................................8
• Author's Note on Terminology Used in the Report ........................................................9
• Market Performance and Penetration..........................................................................10
• Consumer Education and Awareness ...................................................................10
• Price Sensitivity ...........................................................................................................11
• Poor Performance and Customer Satisfaction.....................................................12
• Limited Cross-Product Interoperability ...................................................................12
• Competition From Other Platforms.........................................................................13
• Integration of DMA into DTVs ......................................................................................................15
• Ease of Integration / Customer Support Issues.............................................................15
• Integration Timeline and Roadmap .......................................................................19
• Emerging Business Models / Direct to TV Content.......................................................24
• Demand for Product Differentiation..............................................................................27
• Proliferation of Digital Content - Better User Experience ...........................................30
• Digital Still Cameras...................................................................................................31
• Digital Audio (MP3) Players ......................................................................................33
• Portable Media Players (PMP) .................................................................................34
• Market Forecasts ...........................................................................................................................37
• Potential Available Market for Integrated DMAs ........................................................37
• Networked DTV Market Forecast....................................................................................40
• Impact of Integration on Standalone DMA Market................................................................43
• Stand Alone DMA Market Forecast ...............................................................................43

List of Figures

• Figure 1: Block Diagram of Digital Media Adapter .....................................................16
• Figure 2: Digital Media Adapter Module Picture.........................................................19
• Figure 3: Modular Integration and Chip-level Integration Cost Forecast ...............20
• Figure 4: Declining Flat Panel (LCD / PDP) Average Selling Price.............................29
• Figure 5: Digital Still Camera Forecast (millions of units) ............................................32
• Figure 6: Digital Audio (MP3) Player Forecast (millions of units) ...............................34
• Figure 7: Portable Media Player Forecast (millions of units)......................................36
• Figure 8: Potential Available Market for nDTV (millions of units)...............................39
• Figure 9: nDTV Market Forecast (millions of units) .......................................................42
• Figure 10: Stand Alone DMA Forecast (millions of units)............................................44

List of Tables

• Table 1: DMA Specifications Summary ............................................................................9
• Table 2: Weighted Average DMA Integration Cost Forecast....................................23
• Table 3: Digital Still Camera Forecast (millions of units) .............................................31
• Table 4: Digital Audio (MP3) Player Forecast (millions of units).................................33
• Table 5: Portable Media Player Forecast (millions of units) .......................................35
• Table 6: Potential Available Market for nDTV (millions of units).................................39
• Table 7: nDTV Market Forecast (millions of units) .........................................................40
• Table 8: Stand Alone Digital Media Adapter Forecast (millions of units).................43