EUROPEAN TELEMATICS & ITS: The impact of recession on the navigation market

Table of Contents

1. Executive summary

• 1.1 Introduction
• 1.2 Summary of conclusions
• 1.3 The impact of the recession on market growth
  • 1.3.1. Embedded navigation
  • 1.3.2. Potable navigation devices
  • 1.3.3. Smartphone navigation

2. Embedded navigation

• 2.1 Introduction
• 2.2 Effect of declining car sales
• 2.3 Is low-cost navigation the right solution?
  • 2.3.1. Low-cost systems planned for 2009
  • 2.3.2. Keeping-up with PNDs and Smartphones

3. Portable navigation devices

• 3.1 Background
• 3.2 Increase in sales but decrease in profits
• 3.3 The changing PND landscape
  • 3.3.1. Transition from hardware to software
  • 3.3.2. Connected navigation

4. Smartphone navigation

• 4.1 Introduction
• 4.2 How big a threat is Smartphone navigation to the PND?
• 4.3 Future outlook

List of figures

• Figure 1. Market forecast for embedded navigation in Europe
• Figure 2. Market forecast for PNDs in Europe
• Figure 3. Market forecast for Smartphone navigation in Europe
• Figure 4. Projected car sales in Western Europe
• Figure 5. Market trend for embedded OE navigation systems
• Figure 6. Projected retail price of low-cost OE navigation systems
• Figure 7. PND market share in Europe
• Figure 8. Estimated PND sales in Europe
• Figure 9. PND evolution within the automotive industry
• Figure 10. Availability of TomTom LIVE Service across Europe
• Figure 11. Projected GPS-enabled Smartphone market growth in Europe
• Figure 12. Comparison of Smartphones and PNDs for in-car navigation