Abstract
Do your products fit with the customers need for security?
The Light Commercial Vehicle (LCV) market has never looked so competitive. The
key influencer for fleet and private buyers is brand loyalty with many of the
leading vehicle manufacturers using security and cost of ownership to
communicate brand values and differentiate from competitors.
SBD has compiled a comprehensive study of security & theft trends and
insurance requirements in the top six European sales markets, applying its
trusted analysis to provide an invaluable reference source for vehicle
manufacturers and suppliers with LCV products.
Covering France, UK, Germany, Italy, Spain & Turkey, this research will help you to:
- Identify the market landscape and key competitors in Europe
- Understand the theft trends and customer awareness
- Realise the impact of security on insurance rating
- Learn about security fitment on top selling
LCV sales in Europe peaked in 2007 with just over 2 million vehicles sold.
This makes the LCV market approximately 15% of the size of the passenger car
market in terms of new vehicle registrations. However, this percentage can
differ from between 5% to 35%, depending on the country. Within Europe;
France, UK, Germany, Italy, Spain and Turkey have largest markets and all have
annual sales in excess of 200,00 units. Collectively they represent over 80%
of LCV sales in Europe. The LCV market is dominated by European manufacturers
with the European-design and built Ford Transit as the largest selling model,
which accounts for approximately 10% of all sales.
Security feature fitment across Europe is slowly increasing and most
manufacturers now offer a good level of security as either standard or
optional fit. In each of the countries in this report, fitment data for
critical security features has been obtained on the top five best selling LCV
models in the relevant market. In cases where the top five models are
dominated by a single manufacturer, additional models have been researched.
IMPORTANT CONFIDENTIALITY NOTICE:
** Due to the confidential nature of the report content, your request to
purchase SBD' s security reports will be vetted by SBD' s security team, prior
to any sale agreement. **
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