Abstract
Fuelled by rapid growth in car ownership and increasing traffic congestion,
the demand for traffic information in China has never been greater. Vehicle
Manufacturers must choose between two solutions, Europe' s RDS TMC or Japan' s
VICS. The stakes are high and failure to get this decision right could prove
costly.
In ' Broadcast technologies for traffic information in China' , SBD help
simplify the decision making process by providing insight into the technical
options for the delivery of traffic information and analysing the relative
strength of the two delivery methods.
' Broadcast technologies for traffic information in China'
This research will help you to:
- Understand the current market status and latest developments
- Determine the risk of launching RDS TMC or VICS traffic information
services
- Enable you to make the right decision for the technology platform
- Plan a strategy and identify potential partners for delivering traffic
information
Traffic information services are beginning to emerge in China in parallel to
the growing market for embedded OE navigation systems, Portable Navigation
Devices (PNDs) and Smartphone navigation. Dynamic route guidance systems using
traffic information have a strong competitive advantage over static
navigation, especially as China' s cities continue to suffer from
ever-increasing levels of congestion.
Vehicle manufacturers and PND suppliers are therefore planning to offer
traffic information services to their customers in China, as they do in many
other markets. Cellular communications is an option for the delivery of
traffic information in the short term, to get services started, but these are
expected to be replaced by broadcast services in the medium to long term.
Competing broadcast technologies
Two rival traffic broadcast technologies are being promoted in China, both of
which use FM radio data subcarriers in their simplest forms.
These are:
- TMC - Traffic Message Channel (TMC) developed in Europe
- VICS - Vehicle Information and Communications System (VICS)developed in
Japan
The growing importance of the Chinese economy and new vehicle market means
that many vehicle manufacturers and Tier 1 suppliers are asking "Which
technology, if any, will win the battle between TMC and VICS?".
The answer to this question is still unclear as the situation is fluid and
complex. This report will assess the most likely outcomes through an analysis
of the decision making processes and the key players.
Key questions answered:
- Which technology will dominate the Chinese market - RDS TMC or VICS?
- How will the decision be made?
- What platform do the leading service providers for traffic information in
China use?
- What is the impact of national and regional differences in coverage?
- What is the influence of outside forces in Europe and Japan?
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