China Telematics & ITS: Portable navigation in China - PNDs and Smartphones

Table of Contents

1. Executive summary

• 1.1 Introduction
• 1.2 Summary of key points

2. Portable navigation in China

• 2.1 Comparing sales of OE embedded, PND and Smartphone navigation
• 2.2 Why is portable navigation growing in China?
  • 2.2.1. Spread of vehicle ownership to the middle classes
  • 2.2.2. Growth in Smartphone ownership
  • 2.2.3. Home-grown industry
  • 2.2.4. Consumer interest in new electronic products
  • 2.2.5. Price

3. Portable Navigation Devices ~ market analysis

• 3.1 Sales forecasts
• 3.2 The rate of growth is slowing
• 3.3 PND sales in 2008
• 3.4 Market share
• 3.5 Pricing
• 3.6 Market value
• 3.7 Relationships with vehicle manufacturers
  • 3.7.1. PNDs supplied with vehicle manufacturer branding

4. Portable Navigation Devices ~ functionality

• 4.1 Connectivity
  • 4.1.1. GPRS
  • 4.1.2. FM radio
  • 4.1.3. CMMB
  • 4.1.4. DAB
• 4.2 Human-Machine Interface (HMI)
• 4.3 Digital maps
  • 4.3.1. Piracy

5. Smartphones

• 5.1 Smartphone sales in 2008
• 5.2 Smartphone sales forecast
• 5.3 Smartphone market share
• 5.4 Smartphone navigation services
  • 5.4.1. CenNavi
  • 5.4.2. Mapabc MiniMap
  • 5.4.3. Microsoft Ditu
  • 5.4.4. Nokia
  • 5.4.5. ZorroGPS

6. Appendix~ Leading Portable Navigation Device brands

• 6.1 Shinco
• 6.2 Garmin Goyou
• 6.3 Mio
• 6.4 Routon
• 6.5 Cityonmap
• 6.6 Eroda
• 6.7 Malata
• 6.8 Newsmy
• 6.9 Caska
• 6.10 Shenxingzhe

List of figures

• Figure 1. PNDs are being squeezed by OE embedded and Smartphone navigation
• Figure 2. Comparison of sales estimates for OE embedded, PND and Smartphone navigation
• Figure 3. China' s importance in the global navigation market
• Figure 4. PND shipments by China
• Figure 5. Annual unit sales of PNDs
• Figure 6. Sales growth rate for PNDs 2007-2010
• Figure 7. PND sales in 2008
• Figure 8. Top ten PND brands
• Figure 9. PND market share 2009
• Figure 10. PND market share by price range
• Figure 11. Market value for PNDs in China
• Figure 12. Vehicle manufacturers offering PNDs
• Figure 13. Examples of PNDs branded with vehicle manufacturer logos
• Figure 14. Delivery of traffic information to PNDs
• Figure 15. HMI comparison between mainstream and low cost PNDs
• Figure 16. Digital map supplier relationships
• Figure 17. Smartphone sales 2008
• Figure 18. Smartphone sales forecast
• Figure 19. Smartphone market share
• Figure 20. MiniMap service screenshots
• Figure 21. Leading MiniMap service requests
• Figure 22. MiniMap POI requests