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Market Research Report

EUROPEAN TELEMATICS & ITS: An end-to-end analysis of connected navigation services

Published by SBD Contact us : +1-860-674-8796
Published 2009/06 Content info 31 Pages
Product code SBD96175
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Description TOC

Table of Contents

1. Executive summary

  • 1.1 Introduction to the Navigation research stream
  • 1.2 Introduction to this report
  • 1.3 Summary of conclusions

2. Defining connected navigation

  • 2.1 Background
  • 2.2 Overview of existing services
    • 2.2.1. Europe.
    • 2.2.2. North America
  • 2.3 Connected services ~ delivery medium and applications
  • 2.4 Service chain ~ the end-to-end solution

3. In-car architectures ~ Service Access Methods

  • 3.1 Introduction.
  • 3.2 SAM 1 ~ Web Service
    • 3.2.1. Technical description of Web Services
    • 3.2.2. In-car Web Service ~ use case
  • 3.3 SAM 2 ~ Browser
  • 3.4 Benefits and limitations

4. In car architectures ~ Communication link

  • 4.1 Introduction.
  • 4.2 Communication device
    • 4.2.1. Embedded communication module
    • 4.2.2. Bluetooth link to a mobile phone
  • 4.3 Benefits and limitations
  • 4.4 Communication bearer
    • 4.4.1. SMS
    • 4.4.2. Data-over-Voice
    • 4.4.3. GPRS

5. Content generation and business models

  • 5.1 Introduction.
  • 5.2 Server architecture
  • 5.3 Content providers and content flow
  • 5.4 Business models
    • 5.4.1. Current solutions
    • 5.4.2. Future outlook

6. Summary table of existing connected navigation services

List of figures

  • Figure 1. Connected services implementation ~ SBD' s suggested approaches
  • Figure 2. Overview of the connected navigation service chain
  • Figure 3. Consumer interest for navigation systems with Google POI search
  • Figure 4. Connected services ~ delivery media & applications
  • Figure 5. Connected navigation ~ service chain
  • Figure 6. Web Service ~ basic working
  • Figure 7. Web Service use case ~ POI search
  • Figure 8. Browser ~ basic working
  • Figure 9. Browser use case ~ POI Search
  • Figure 10. Web Service vs. Browser ~ benefits and limitations
  • Figure 11. BMW ConnectedDrive ~ in-car architecture
  • Figure 12. Bluetooth profiles DUN and PAN ~ basic working
  • Figure 13. Bluetooth DUN vs. PAN ~ which to adopt?
  • Figure 14. Airbiquity Bluetooth solution ~ In-Band Modem technology
  • Figure 15. Embedded cellular module vs. Bluetooth link to a mobile phone
  • Figure 16. Connected navigation service ~ server architecture
  • Figure 17. Microsoft LS4D architecture for PNDs
  • Figure 18. Business models for connected navigation
  • Figure 19. Ad-funded service ~ working architecture
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