EUROPEAN TELEMATICS & ITS: Audio and Video Research Stream

Abstract

Do you need to develop a product strategy for market growth or are you looking for the trends in next-generation entertainment systems?

“In order to keep up with the rapidly changing consumer electronics world, vehicle manufacturers must move away from implementing stand-alone solutions for in-car entertainment.” That' s according to SBD' s new research dedicated to understanding the latest trends and forecasts for media storage, portable device and broadcast technologies, as well as looking at the evolution that the internet will bring to in-car entertainment over the next five to ten years.

The Audio and Video research stream includes the following four deliverables:

• Market trends report - developing futureproof infotainment strategies in the digital world
• Technical trends report - a vision of connected entertainment beyond the next five years
• Sales forecasts - five year European sales forecasts for the fitment of different media types, portable device connectors and broadcast receivers
• Feature database - benchmarking tool for the availability, fitment strategy and retail price of in-car entertainment systems

Develop future-proof strategies...

This report dissects the trends of media storage, portable devices and broadcasting media to understand what technology is expected to be supported in the car.

• Ensure the deployment of future proof, user-friendly systems
• Keep up with the rapidly changing consumer electronics world
• Implement an integrated, connected infotainment strategy

In order to keep up with the rapidly changing consumer electronics world, the automotive industry is currently undergoing a radical shift from the implementation of small number of audio technologies (mainly analogue radio and CD), towards the implementation of a much larger range of multimedia features (e.g. USB, Bluetooth, SD and HDD).

This report presents a vision of future in-car entertainment systems that have a permanent connection to the Internet. It looks at the blurring of traditional boundaries between owned and non-owned content and provides a roadmap to a world where the driver has on-demand access to whatever music they want.

• Look beyond the short term technical restrictions and start planning for a connected future
• Follow the trends for networked home entertainment and their impact on future in-car systems
• Understand the dramatic changes that cloud storage and Internet radio will enable in the car

The Internet has completely changed the way in which consumers discover and consume music and video. The car is currently an unconnected island, but this will change and in-car entertainment systems will have to adapt or risk becoming redundant.

...know what tomorrow brings

Five year European sales forecasts for the fitment of different media types, portable device connectors and broadcast receivers.

These forecasts answer the following key questions and much more:

• When will we start to see the first CD-less cars?
• What will be the growth of USB and SD cards in the car?
• How quickly will vehicle manufacturers adopt Bluetooth audio streaming?
• How will the market for in-car DAB receivers develop over time?

This database provides an easy-to-use benchmarking tool to compare the availability, fitment strategy and retail price of the multimedia technologies included in SBD' s Audio & Video Market Trends report.

The database provides the following key features:

• Comprehensive feature availability for the in-car entertainment systems offered by all vehicle manufacturers in Europe
• Price and fitment strategy broken down by individual vehicle model
• A complete guide covering storage media, portable device connectivity and radio & TV receivers