Table of Contents
1. Executive summary
- 1.1 Introduction to the Navigation research stream
- 1.2 Introduction to this report
- 1.3 Summary of conclusions
2. The navigation landscape
- 2.1 Introduction
- 2.2 Embedded navigation
- 2.3 Portable Navigation Devices
- 2.4 Smartphone navigation
3. Dawn of the navigation app era
- 3.1 Introduction
- 3.2 Navigation apps
- 3.2.1. On-board navigation
- 3.2.2. Off-board navigation
- 3.3 Technical constraints
4. Meeting the demands of the app generation in the car
- 4.1 Changes in user-attitudes
- 4.1.1. Hardware replacements to software updates
- 4.1.2. One size-fits-all packages to complete personalisation
- 4.2 New concepts from the Smartphone market
- 4.3 Making use of apps in the car
- 4.3.1. Unique benefits of OE embedded systems
- 4.3.2. The shift towards an in-car app environment
- 4.3.3. Smartphones to complement or compete with in-car systems?
- 4.4 Future outlook
List of figures
- Figure 1. Impact of apps on the embedded navigation industry
- Figure 2. Market forecast for embedded navigation in Western Europe
- Figure 3. Market forecasts for PNDs in Western Europe
- Figure 4. Market forecast of app-capable Smartphones in Western Europe
- Figure 5. The concept of apps ~ from conception to download
- Figure 6. Navigation apps ~ functionality and business models
- Figure 7. On-board navigation apps for the iPhone
- Figure 8. Comparison between Navigon' s PND and its navigation apps
- Figure 9. Off-board navigation apps for the iPhone
- Figure 10. TomTom in-car navigation dock for the iPhone
- Figure 11. Shift in consumer attitude towards software updating
- Figure 12. TomTom LIVE vs iPhone apps for connected navigation
- Figure 13. User expectations from navigation systems in Europe
- Figure 14. Using Smartphones to provide app-functionality in the car
- Figure 15. Opportunities and challenges in implementing apps in the car
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