Abstract
Increasing home sales and growing remodeling activities in the United States
had a positive bearing on the market for small kitchen appliances. In
addition, innovative U.S.-produced products coupled with lower-priced imports
are luring customers to purchase small kitchen appliances. To maintain sales
in an extremely competitive market, manufacturers are upgrading their
offerings by incorporating new technologies and enhancing the aesthetic appeal
of their products.
Small Kitchen Appliances in the U.S. analyzes small kitchen appliances that
are used for domestic purposes only in food preparation. All major appliances
used in kitchens, for instance, microwave ovens, refrigerators, and stovetops
are out of the scope of the report. Moreover, kitchen appliances used in
professional kitchens, i.e., in the hotel and restaurant industries, have not
been covered in the report.
SBI classifies the small kitchen appliances into the two categories:
- Electrothermal Appliances
- Electromechanical Appliances
Electrothermal appliances are classified as appliances that produce heat by
using electricity as the source of power. The various small kitchen appliances
that fall under this category include: coffee makers, espresso makers,
toasters, toaster ovens, corn poppers, slow cookers (crock pots), deep fat
fryers, rice cookers, egg cookers, steam cookers, bacon fryers, griddles,
grills, hot plates, tea makers, electric kettles, panini makers, and pizza
makers.
Electromechanical appliances are defined as appliances that generate motion to
run parts such as motors and blades by using electricity. The various small
kitchen appliances that fall under this category include: blenders, mixers,
grinders, shredders, slicers, food processors, ice crushers, juice extractors,
food choppers, etc.
In addition to presenting industry statistics, this report identifies key
trends affecting the marketplace and profiles major manufacturers and end
users.
Scope and Methodology
Data for Small Kitchen Appliances in the U.S. were obtained from government
sources, trade associations, publications, business journals, company
literature, and investment reports.
Shipment statistics were derived from the U.S. Census Bureau' s Current
Industrial Reports and estimated and forecasted by SBI. Import and export data
were obtained from the U.S. Department of Commerce and the U.S. International
Trade Commission.
The market size is defined as the amount of small kitchen appliance products
supplied to the total U.S. marketplace, in a particular period. Therefore,
market size is determined by supply rather than demand. The U.S. market size
for small kitchen appliances was calculated from Department of Commerce
statistics by collecting data on domestic plant shipments, adding imports, and
extracting exports. As such, the formula for determining the market size for
small kitchen appliances will be Production in the U.S. + Balance of Trade
(i.e. Shipments + (Imports - Exports)).
Note that the values are in net selling values, i.e., free on board (f.o.b.)
from the manufacturing plant, and not the retail / wholesale price sold to the
end consumer.
What You' ll Get in this Report
Small Kitchen Appliances in the U.S. makes important predictions and
recommendations regarding the future of this market, and pinpoints ways
current and prospective marketers can capitalize on current trends and
spearhead new ones. No other market research report provides both the
comprehensive analysis and extensive data that Small Kitchen Appliances in the
U.S. offers. The report addresses the following segments:
- The Market (including market size and composition, and projected
market valuation growth)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- End-Users
- Marketing Trends
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
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