Table of Contents
Chapter 1 Executive Summary
- Scope of the Report
- Methodology
- The Market
- Figure 1-1 U.S. Wood Flooring Market, 2001-2005 (E) (in billion $)
- Category Overview
- Table 1-1 U.S. Shipment of Wood Flooring by Category, 2001-2005 (E) (in
million $)
- Figure 1-2 Share of U.S. Shipment of Wood Flooring by Category, 2005 (E)
(%)
- Imports
- Maple Wood Flooring
- Birch and Beech Wood Flooring
- Exports
- Market Drivers
- Growth in GDP
- U.S. Construction Industry Demand
- Rise in Remodeling
- Increased Disposable Income
- Exotic and Rustic Woods Drive the Market
- Do-It-Yourselfers on the Rise
- Product Trends
- Rustic, Distressed and Exotic Styles
- Environment Friendly Products
- Hardwood Flooring Products for Do-It-Yourself Consumers
- Market Projections
- Marketing Dynamics
- Recent Marketing Initiatives
- Columbia Flooring and Laura Ashley Mannington Mills Recognition Due
- Shaw Rolls Out Interesting Print Ads
- Kahrs Group Starts In-House Magazine
- Pergo' s Experience Tour
- Trade Shows
- Surfaces
- International Builders Show
- New Product Introductions
- Mannington Mills
- Columbia Forest Products
- Armstrong World Industry
- Mullican Flooring
- Tarkett Floors
- Mercier Wood Flooring
- A Look At The Consumer Market
- Wood Flooring Promises Growth
- Wood Flooring Demographics
- Higher Income Groups and Families Choose Wood
- Spending On Wood Flooring Increases
- Middle-aged, Affluent, Families, and Homemakers Invest More in Wood
Chapter 2 The Market
- Scope of the Report
- Methodology
- Product Definitions
- Solid Wood Flooring
- Engineered Wood Flooring
- Parquet Flooring
- Unfinished Wood Flooring
- Prefinished Wood Flooring
- Wood Species
- Market Overview
- Figure 2-1 U.S. Wood Flooring Market, 2001-2005 (E) (in billion $)
- Table 2-1 U.S. Market for Wood Flooring by Shipment and Import-Export
Values, 2001-2005 (E) (in million $)
- Category Overview
- Table 2-2 U.S. Shipment of Wood Flooring by Category, 2001-2005 (E) (in
million $)-
- Figure 2-2 Share of U.S. Shipment of Wood Flooring by Category, 2005 (E)
(%)
- Oak Flooring Witnesses Decline
- Figure 2-3 U.S. Shipment of Oak Flooring, 2001-2005 (E) (in million $)
- Hardwood Flooring, Other Than Oak Becomes Popular
- Figure 2-4 U.S. Shipment of Hardwood Flooring, Other than Oak, 2001-2005
(E) (in million $)
- Non-specific Hardwood Flooring
- Figure 2-5 U.S. Shipment of Hardwood Flooring nsk, 2001-2005 (E) (in
million $)
- Imports
- Figure 2-6 U.S. Imports of Wood Flooring, 2001-2005 (in million $)
- Maple Wood Flooring
- Birch and Beech Wood Flooring
- Table 2-3 U.S. Import of Maple Wood Flooring (Including Strips and
Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, 2001-2005
(in thousand $)
- Table 2-4 U.S. Import of Maple Wood Flooring (Including Strips and
Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, (in
thousand units of quantity)
- Table 2-5 Prices Per Unit of U.S. Imports of Maple Wood Flooring
(Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 5
Countries, 2001- 2005 (in $/units)
- Table 2-6 U.S. Import of Birch and Beech Wood Flooring (Including Strips
and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries,
2001-2005 (in thousand $)
- Table 2-7 U.S. Import of Birch and Beech Wood Flooring (Including Strips
and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries,
2001-2005 (in actual units of quantity)
- Table 2-8 Prices Per Unit of U.S. Imports of Birch and Beech Wood
Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled)
by Top 5 Countries, 2001-2005 (in $/units)
- Table 2-9 U.S. Import of Wood Flooring (Other) (Including Strips and
Friezes for Parquet Flooring, Not Assembled, Non Coniferous) by Top 15
Countries, 2001-2005 (in thousand $)
- Table 2-10 U.S. Import of Wood Flooring (Other) (Including Strips and
Friezes for Parquet Flooring, Not Assembled, Non Coniferous) by Top 15
Countries, 2001-2005 (in thousand units of quantity)
- Table 2-11 Prices Per Unit of U.S. Imports of Wood Flooring (Other)
(Including Strips and Friezes for Parquet Flooring, Not Assembled, Non
Coniferous) by Top 5 Countries 2001-2005 (in $/units)
- Exports
- Figure 2-7 U.S. Exports of Wood Flooring, 2001-2005 (E) (in million $)
- Table 2-12 U.S. Export of Wood Flooring (Including Strips and Friezes
for Parquet Flooring, Not Assembled) Non Coniferous, by Top 15 Countries,
2001-2005 (in thousand $)
- Table 2-13 U.S. Export of Wood Flooring (Including Strips and Friezes
for Parquet Flooring, Not Assembled) Non Coniferous, by Top 15 Countries,
2001-2005 (in thousand units)
- Table 2-14 Prices Per Unit of U.S. Exports of Wood Flooring (Including
Strips and Friezes for Parquet Flooring, Not Assembled) Non Coniferous, by
Top 5 Countries, 2001-2005 (in $/units)
- Market Drivers
- Growth In GDP
- Figure 2-8 U.S. Quarterly GDP Trend, 2001-2005 (in billion $)
- Demand From The U.S. Construction Industry
- Table 2-15 Annual Value of Construction in the U.S., 2004-2005 (in
million $)
- Rise in Remodeling Industry
- Increased Disposable Incomes
- Table 2-16 U.S. Population' s Personal Income and Its Disposition,
2004-2005
- Non-Residential Markets
- Exotic and Rustic Woods Drive Market
- Do-It-Yourselfers on the Rise
- Market Projections
- Figure 2-9 Projected U.S. Market for Wood Flooring, 2006-2010 (in
billion $)
- Table 2-18 Projected U.S. Market for Wood Flooring by Category,
2006-2010 (in million $)
Chapter 3 Company Profiles
- Mannington Mills, Inc.
- Company Overview
- Product Portfolio
- New Product Introductions
- Table 3-1 Selected Product Portfolio of Mannington Mills, Inc. by Types
of Floors: Rustics
- Table 3-2 Selected Product Portfolio of Mannington Mills, Inc. by Types
of Floors: Exotics
- Table 3-3 Selected Product Portfolio of Mannington Mills, Inc. by Types
of Floors: Classics
- Columbia Forest Products, Inc.
- Company Overview
- Product Portfolio
- Figure 3-1 Net Sales of Columbia Forest Products, 2000-2004 (in million
$)
- Table 3-4 Selected Product Portfolio of Columbia Forest Products - Solid
Hardwood Flooring
- Table 3-5 Selected Product Portfolio of Columbia Forest Product -
Engineered Hardwood Flooring
- New Product Introductions
- Mergers and Acquisitions
- Award Hardwood Floors
- Company Overview
- Table 3-6 Selected Product Portfolio of Award Hardwood Floors
- Boen Hardwood Flooring, Inc.
- Company Overview
- Table 3-7 Selected Product Portfolio of Boen Hardwood Floors by Type
- Table 3-8 Selected Product Portfolio of Boen Hardwood Floors by
Appearance
- Armstrong World Industries, Inc.
- Company Overview
- Figure 3-2 Overall Sales of Armstrong World Industries, Inc., 2001-2005
- (in billion $)
- Armstrong Targets Hispanics
- Table 3-9 Selected Product Portfolio of Armstrong World Industries, Inc.
- Residential
- Table 3-10 Selected Product Portfolio of Armstrong World Industries,
Inc. - Commercial
- Floorco International (North America), Inc.
- Company Overview
- Table 3-11 Selected Product Portfolio of Floorco International by Colors
- Tarkett Aktiengesellschaft
- Company Overview
- Figure 3-3 Revenue of Tarkett, Inc., 2000-2004 (in billion $)
- Table 3-12 Selected Product Portfolio of Tarkett, Inc. by Types of
Flooring: Engineered Multi-Ply
- Table 3-13 Selected Product Portfolio of Tarkett, Inc. by Types of
Flooring: Solid
- Table 3-14 Selected Product Portfolio of Tarkett, Inc. by Types of
Flooring: Plank
- Tarkett - The Pioneer of Long-Strip Flooring
- Kahrs International, Inc.
- Company Overview
- Table 3-15 Selected Product Portfolio of Kahrs International
- Anderson Hardwood Floors
- Company Overview
- Table 3-16 Selected Product Line of Anderson Hardwood Floors by Brand:
Anderson
- Table 3-17 Selected Product Line of Anderson Hardwood Floors by Brand:
Appalachian
- Table 3-18 Selected Product Line of Anderson Hardwood Floors by Brand:
Biltmore Estate
- Table 3-19 Selected Product Line of Anderson Hardwood floors by Brand:
Anderson Pacific Collections
- Image Builder Design Center
- Anderson Donates Floors
- Mohawk Industries, Inc.
- Company Overview
- Performance
- Figure 3-4 Revenue of Mohawk Industries, 2001-2005 (in billion $)
- Table 3-20 Selected Product Portfolio of Mohawk Industries, Inc.
- Recent Marketing Initiatives
- Shaw Industries, Inc.
- Company Overview
- Figure 3-5 Revenue of Shaw Industries, 2000-2004 (in billion $)
- Table 3-21 Selected Product Portfolio of Shaw Industries, Inc.
- Recent Marketing Activity
- Forbo International SA
- Company Overview
- Figure 3-6 Net Sales of Forbo International SA, 2001-2005 (in billion $)
- Table 3-22 Selected Product Portfolio of Forbo International SA by Wood
- Mullican Flooring
- Company Overview
- Table 3-23 Selected Product Portfolio of Mullican Flooring: Solid
Prefinished Wood
- Table 3-24 Selected Product Portfolio of Mullican Flooring: Solid
Unfinished Wood
- Table 3-25 Product Portfolio of Mullican Flooring: Engineered Prefinished
- Introductions at Surfaces 2006
Chapter 4 Trends & Marketing Dynamics
- Wood Flooring Gaining Popularity
- Industry Trends
- Increase in GDP Boosts Construction
- Growth in the Remodeling Market
- Rising Construction Industry Demand
- Product Trends
- Rustic Wood Still Popular
- Marketers Promote Exotic Wood
- Consumers Look For Variety
- Distressed Floors Ride the Trend Toward Period Looks
- Pre-finished Floors
- Color Trends
- Environment-Friendly Products
- Grass Replacing Woods
- Bigger is Better
- Hardwood Flooring Products for DIY Consumers
- Other Species of Wood Take Away Oak' s Share
- Mergers and Acquisitions
- Armstrong Acquires New Companies
- Columbia Flooring Acquires Plant in Malaysia
- New Product Introductions
- Mannington Mills
- Columbia Forest Products
- Armstrong World Industry
- Mullican Flooring
- Tarkett Floors - The Pioneer in Long Slats
- Mercier Wood Flooring Rolls Out New Products
- Marketing Dynamics
- Columbia Flooring Ties and Laura Ashley
- Mannington Mills Wins Advertising Award
- Mannington Scores with Floor Score
- Major Marketers Target Hispanics
- Pergo' s Experience Tour
- Trade Shows
- Surfaces
- International Builders Show
- E-Tailing Wood Floors - Innovative and Interactive Websites
- Idea File - Armstrong World Industries, Inc.
- Virtual Decorator - Mannington Mills
- Interactive Showroom - Award Hardwood Floors
- DreamVision - Mohawk Industries
Chapter 5 Consumers and End Users
- Simmons Survey
- Wood Flooring Promises Growth
- Figure 5-1 Percentage of U.S. Consumers Who Installed Different Types of
Flooring, 2003-2005 (%)
- Wood Flooring Demographics
- Figure 5-2 Percentage of U.S. Consumers Who Bought Wood Flooring,
2003-2005 (%)
- Higher Income Groups Choose Wood Flooring
- Families with Children Install Wood Flooring
- Table 5-1 Demographics of Consumers Who Bought Wood Flooring in the Last
12 Months, 2005
- Spending On Wood Flooring Increases
- Figure 5-3 Percentage of U.S. Consumers Who Spent $1,000 or More on Wood
Flooring, 2003-2005 (%)
- Figure 5-4 Percentage of U.S. Consumers Who Spent Less Than $1,000 on Wood
Flooring, 2003-2005 (%)
- Table 5-2 Demographic Profile of Consumers by Expenditure on Wood
Flooring, 2005
- Consumer Attitudes
- Figure 5-5 Percentage of U.S. Consumers Who Installed Wood Flooring
Themselves/Other Members of Family, 2003-2005 (%)
- Figure 5-6 Percentage of U.S. Consumers Who Installed Wood Flooring Using
Outside Service/Other, 2003-2005 (%)
- Younger Consumers DIY
- Middle-Aged, Older Consumers Avail Professional Help
- Table 5-3 Demographic Comparison of Consumers Who Installed Wood Flooring
Themselves/Availed Other Services, 2005
- Remodeling Market
- High-End Consumers Remodel More
- Table 5-4 Demographic Profile of Consumers Who Remodeled their Homes in
the Last 12 Months, 2005
- Family Rooms Receive All the Attention
- Table 5-5 Demographics of Consumers who Remodeled Family Room/Den,
- 2005
- Middle-aged Consumers, Large Families Are the DIY Kind
- Table 5-6 Demographics of Consumers Who Did the Remodeling Work
Themselves/Got it Done By Other Family Members, 2005
- High Income Consumers Prefer Outside Services For Remodeling
- Table 5-7 Demographics of Consumers Who Got Professional Help for
Remodeling, 2005
- Larger Families Plan for Remodeling
- Table 5-8 Demographic Profile of Consumers Who Plan to Remodel Their Homes
in the Next 12 Months, 2005
|
Related Report
|
View Cart
