Table of Contents
Chapter 1 Executive Summary
- Scope of the Report
- Methodology
- Market Size and Growth
- Figure 1-1 U.S. Supply of Ceramic Tiles, 2001- 2005 (in billion $)
- Table 1-1 U.S. Supply of Ceramic Tiles, 2001- 2005 (in million $)
- Domestic Shipments Dropping in Value but Not in Units
- Figure 1-2 U.S. Shipments of Ceramic Tiles in Units, 2001-2005 (in
million sq. ft.)
- Imports
- Table 1-2 U.S. Imports of Ceramic Floor and Wall Tiles, by Top 10
Countries 2001-2005 (in million $)
- Exports
- Table 1-3 U.S. Exports of Ceramic Floor and Wall Tiles, by Top 10
Countries 2001-2005 (in thousand $)
- Factors Affecting Growth
- Growth in the Construction Industry
- Table 1-4 Annual Value of Construction in the U.S., 2002-2005 (in
billion $)
- A Cooling Residential Real Estate Market
- Figure 1-3 U.S. New Houses Sold and For Sale, 2006 (in thousands)
- But Commercial Real Estate is Going Strong
- Table 1-5 U.S. Value of Total Construction by Sectors, 2006 (in billion
$)
- Surge in Renovation and Remodeling Activities
- Figure 1-4 Quarterly Remodeling Expenditures for all Residential
Properties: Improvement and Maintenance, 2001-2006 (in billion $)
- Larger Homes Need More Ceramic Tiles
- Increasing Number of Bathrooms
- Kitchen Remodeling is Hot
- Nesting Trend Drives Remodeling
- Damage by Hurricanes Create Demand for Remodeling
- Ceramic Tiles Satisfy Consumers' Aesthetic Needs
- Italian Ceramic Tile Industry Dominates the U.S. Market
- Tiles for Complete Décor
- Ceramic Tiles Get Bigger
- Ceramic Tiles Resembling Natural Materials
- Outlook
- Promising Future for Ceramic Wall and Floor Tiles
- Figure 1-5 U.S. Projected Market Supply of Ceramic Floor and Wall Tiles,
2006-2010 (in billion $)
- End User
- 6% of Households Purchase Ceramic Tile
- Table 1-6 Annual Purchasing Rates for Ceramic Tile (Floor or Wall):
Overall and by Expenditure Level, 2004-2006 (U.S. households)
Chapter 2 The Market
- Scope of the Report
- Methodology
- Product Classification
- Table 2-1 Ceramic Floor and Wall Tile Groupings According to Porcelain
Enamel Institute Ratings
- Wall Tiles
- Floor Tiles
- Market Size and Growth
- Figure 2-1 U.S. Supply of Ceramic Tiles, 2001- 2005 (in billion $)
- Table 2-2 U.S. Supply of Ceramic Tiles, 2001- 2005 (in million $)
- Domestic Shipments Dropping in Value but Not in Units
- Figure 2-2 U.S. Shipments of Ceramic Tiles in Units, 2001-2005 (in
million sq. ft.)
- Trade Scenario
- Figure 2-3 U.S. Imports of Ceramic Floor and Wall Tiles, by Top Five
Countries, 2005 (%)
- Table 2-3 U.S. Imports of Ceramic Floor and Wall Tiles, by Top 10
Countries 2001-2005 (in million $)
- Exports
- Figure 2-4 U.S. Exports of Ceramic Floor and Wall Tiles, by Top Five
Countries, 2005 (%)
- Table 2-4 U.S. Exports of Ceramic Floor and Wall Tiles, by Top 10
Countries 2001-2005 (in thousand $)
- Factors Affecting Growth
- Growing Construction Market
- Table 2-5 Annual Value of Construction in the U.S., 2002-2005 (in
billion $)
- Growing Bathroom Construction
- Growth in the Remodeling Market
- Rebuilding and Hurricane Related Damage
- Tiles for Complete Décor
- Market Projections
- Promising Future for Ceramic Wall and Floor Tiles
- Figure 2-5 U.S. Projected Market Supply of Ceramic Floor and Wall Tiles,
2006-2010 (in billion $)
Chapter 3 Competitive Profiles
- Overview
- Mohawk Industries, Inc.
- Company Overview
- Performance
- Figure 3-1 Annual Revenues of Mohawk Industries, Inc. 2001-2005 (in
billion $)
- Product Portfolio
- Table 3-3 Product Portfolio of Mohawk Industries, Inc., by Type of
Collection: The Natural Collection
- Table 3-4 Product Portfolio of Mohawk Industries, Inc., by Type of
Collection: The Rustic Collection
- Table 3-5 Product Portfolio of Mohawk Industries, Inc., by Type of
Collection: The Slate Collection
- Table 3-6 Product Portfolio of Mohawk Industries, Inc., by Type of
Collection: The Artistic Collection
- Table 3-7 Product Portfolio of Mohawk Industries, Inc., by Type of
Collection: The Classic Collection
- Company Snapshot
- Mohawk Launches Branding Campaign
- Consumers ' Finish their Rooms'
- Mohawk Updates its E-commerce Network
- American Marazzi Tile
- Company Overview
- Product Portfolio
- Table 3-8 Product Portfolio of American Marazzi Tile, Inc.: Marazzi USA
Line
- Table 3-9 Product Portfolio of American Marazzi Tile: Marazzi Tecnica
line
- Company Snapshot
- Sardinia Tile Introduced
- StonePeak Ceramics
- Company Overview
- Product Portfolio
- Table 3-10 Product Portfolio of StonePeak Ceramics
- Company Snapshot
- StonePeak Shines at Coverings 2006
- StonePeak Ceramics at Surfaces
- StonePeak Opens New Showroom in Chicago
- United States Ceramic Tile Company
- Company Overview
- Product Portfolio
- Table 3-11 Product Portfolio of United States Ceramic Tile Company:
Commercial Floor Tiles
- Table 3-12 Product Portfolio of United States Ceramic Tile Company:
Residential Floor Tiles
- Company Snapshot
- The Home Program
- Company Launches New Products at Coverings 2005
- Shaw Industries, Inc.
- Company Overview
- Performance
- Figure 3-2 Annual Revenues of Shaw Industries, Inc. 2000-2005 (in
billion $)
- Product Portfolio
- Table 3-13 Product Portfolio of Shaw Industries, Inc.
- Company Snapshot
- A New Consumer Ad Campaign
- Shaw Launches the Winter Show
- Shaw Features in "Home of the Year"
- Shaw on Television
- The Pay Online Program
- Interceramic, Inc.
- Company Overview
- Performance
- Figure 3-3 Worldwide Revenues of Interceramic, Inc. 2001-2005 (in
million $)
- Product Portfolio
- Table 3-14 Product Portfolio of Interceramic, Inc., Floor Tiles
- Table 3-15 Product Portfolio of Interceramic, Inc. Wall Tiles
- Company Snapshot
- Company Starts Eighth Plant in Mexico
- Interceramic' s Creek Stone Wins ADEX Platinum Award
- Armstrong World Industries, Inc.
- Company Overview
- Performance
- Figure 3-4 Overall Sales of Armstrong World Industries, Inc.,
2001-2005 (in billion $)
- Product Portfolio
- Table 3-16 Product Portfolio of Armstrong World Industries, Inc. by
Style: Contemporary
- Table 3-17 Product Portfolio of Armstrong World Industries, Inc. by
Style: Rustic
- Table 3-18 Product Portfolio of Armstrong World Industries, Inc. by
Style: Stone
- Company Snapshot
- Armstrong Emerges from Bankruptcy
- Armstrong World Industries Targets Hispanics
- Armstrong World Industries Revamps Armstrong.com
- Mannington Mills, Inc.
- Company Overview
- Product Portfolio
- Table 3-19 Product Portfolio of Mannington Mills, Inc. by Styles
- Company Snapshot
- Mannington Mills Receives ISO Certifications
- Mannington Mills Receives Advertising Award
- Mannington Scores with FloorScore
- Congoleum Corporation
- Overview
- Performance
- Figure 3-5 U.S. Sales of Congoleum Corporation, 2003-2005 (in million
$)
- Product Portfolio
- Table 3-21 Product Portfolio of Congoleum Corporation: Duraceramic
- Florim USA
- Overview
- Product Portfolio
- Table 3-22 Product Portfolio of Florim USA by Brand- Esquire
- Table 3-23 Product Portfolio of Florim USA by Brand- American Florim
- Florim USA Expands Production Capacity
Chapter 4 Trends and Dynamics
- Growth in the Construction Industry
- Table 4-1 Annual Value of Construction in the U.S., 2002-2005 (in billion
$)
- A Cooling Residential Real Estate Market
- Figure 4-1 U.S. New Houses Sold and For Sale, 2006 (in thousands)
- But Commercial Real Estate is Going Strong
- Table 4-2 U.S. Value of Total Construction by Sectors, 2006 (in billion $)
- Increasing Number of Bathrooms
- Table 4-3 Number of One-Family Houses Completed by Number of Bathrooms
(units in thousands)
- Table 4-4 Number of Multifamily Units Completed by Number of Bathrooms per
Unit (units in thousands)
- Surge in Renovation and Remodeling Activities
- Figure 4-2 Annual Remodeling Expenditures for all Residential Properties:
Improvement and Maintenance, 2001-2005 (in billion $)
- Figure 4-3 Quarterly Remodeling Expenditures for all Residential
Properties: Improvement and Maintenance, 2001-2006 (in billion $)
- Kitchen Remodeling is Hot
- Table 4-5 Kitchen Remodeling Expenditures for Owner Occupied Properties,
2001-2006 (in billion $)
- Table 4-6 Kitchen Remodeling Expenditures for Rental Properties, 2001-2006
(in billion $)
- AIA' s Home Design Trends Survey
- Raw Material Prices Decline
- Figure 4-4 Producer Price Index for Ceramic Wall and Floor Tile, 2001-2005
- Figure 4-5 Producer Price Index for Ceramic Wall and Floor Tile, January-
October 2006
- Italian Ceramic Tile Industry Dominates the U.S. Market
- Tiles for Complete Décor
- Taking Tiles Outdoors
- Ceramic Tiles Get Bigger
- Ceramic Tiles Resembling Natural Materials
- Congoleum' s DuraCeramic, an Advanced Tile
- Manufacturers Using DIY Trend to Reach End Users
- Table 4-7 Making Home Improvement Decisions, by Gender and Age, 2006
- Marketing Dynamics
- Advertising and Promotion
- Trade Shows
- Marketing Initiatives
- Branding Campaign by Mohawk
- Promotional Campaign by Shaw
- Shaw Promotes Brands through Remodeling Shows
- Website Promotion
Chapter 5 End Users
- Overview
- Total Construction Industry Overview
- Figure 5-1 U.S. Monthly Total Value of Construction, 2006 (in billion $)
- Residential Construction Industry during 2005-2006
- Table 5-1 U.S. Population' s Personal Income and Its Disposition, 2004-2005
- Figure 5-2 Annual Value of Residential Construction in the U.S., 2002-2005
(in billion $)
- Figure 5-3 U.S. Weekly Mortgage Rates (in %), May-September 2006
- Non-Residential Construction Surges in 2006
- Figure 5-4 Annual Value of Non-Residential Construction in the U.S.,
2002-2005 (in billion $)
- Table 5-2 U.S. Value of Total Construction by Sectors, 2006 (in billion $)
- Table 5-2(a) U.S. Value of Total Private Construction by Sector, 2005-2006
(in billion $)
- Table 5-2(b) U.S. Value of Total Public Construction by Sector, 2005-2006
(in billion $)
- Larger Homes Need More Ceramic Tiles
- Table 5-3 Number of New One-Family Houses Completed by Square Feet,
2000-2005 (in thousands)
- Table 5-4 Number of Multi-Family Houses Completed by Square Feet per Unit
(in thousands)
- More Ceramic Tiles for Bathrooms
- Table 5-5 U.S. Houses by Number of Bathrooms Completed 1999-2005 (in
thousands)
- Renovation and Remodeling
- Nesting Trend Drives Remodeling
- Damage by Hurricanes Create Demand for Remodeling
- Ceramic Tiles Satisfy Consumers' Aesthetic Needs
- Kitchen Remodeling Increases Demand for Ceramic Tiles
- Table 5-6 Expenditures for Residential Improvements and Repairs of Owned
Properties, 2000-2005 (in billion $)
- Table 5-7 Expenditures for Residential Improvements and Repairs of Rental
Properties 2000-2005 (in million $)
- Figure 5-6 Quarterly Remodeling Expenditures for all Residential
Properties: Improvement and Maintenance, 2001-2006 (in billion $)
- 6% of Households Purchase Ceramic Tile
- Table 5-8 Annual Purchasing Rates for Ceramic Tile (Floor or Wall):
Overall and by Expenditure Level, 2004-2006 (U.S. households)
- Table 5-9 Purchasing Rates for Ceramic Tile (Floor or Tile) in Last 12
Months: By Housing Type, Residential Move, and Home Purchasing, Refinancing,
or Remodeling Activity, 2006 (U.S. households)
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