Abstract
This all-new SBI report, Recreational Vehicle Manufacturing in the U.S.,
highlights the driving forces behind the $12 billion RV industry.
In 2006, the recreational vehicle industry showed signs of strain, as record
high gasoline prices dampened consumer demand and manufacturers suffered
rising production costs. As a result, some manufacturers reported declining
revenues. Though shipments were still up overall, it is estimated that the
U.S. market actually contracted slightly, while fully 10% of shipments were
exported to other countries.
While motorized RVs witnessed growth up until 2004, demand has waned and sales
have declined, particularly for manufacturers focused solely on Class A and
Class C motor home production. Meanwhile, demand for non-motorized products,
particularly travel trailers, saw respectable gains through 2006, giving
manufacturers such as industry leader, Thor Industries, much to honk their
horn about.
Scope and Methodology
Report data were obtained from government sources such as the U.S. Census
Bureau and U.S. Department of Commerce, trade associations such as the
Recreational Vehicle Industry Association (RVIA), business journals, company
literature and websites, and research services such as Simmons Market Research
Bureau (SMRB). The data were analyzed to provide several key statistics,
including an estimated number of households with RVs, the total supply value
of the U.S. market and the total value of shipments, imports and exports.
What You' ll Get in this Report
By combining data from government and industry trade sources, SBI provides an
analysis of the market during the 2002-2006 period, complete with import and
export data by product type and size. The report also includes a thorough
breakdown of economic and demographic trends affecting the industry, detailed
profiles of the industry' s leading competitors, and an insightful discussion
on the promotion and distribution landscape. Finally, SBI provides forecasts
for the industry through 2011.
How You Will Benefit from this Report
If your company is involved with RV manufacturing, you will find this report
invaluable, as it provides a comprehensive package of information and insight
not offered in any other single source. You will gain a thorough understanding
of the current market, as well as projected market size and trends through
2011.
This report will help:
- Marketing Managers identify market opportunities and develop
targeted promotion plans for recreational vehicles.
- Research and development professionals stay on top of competitor
initiatives and explore demand for recreational vehicles.
- Advertising agencies working with clients in the RV industry
understand the product buyer to develop messages and images that compel
consumers to purchase them.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
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