Table of Contents
Chapter 1 Executive Summary
- Scope
- Methodology
- Description of the Market
- Structure
- Seasonality
- Regulatory
- Product Categories Covered
- Motorized RVs
- Non-motorized RVs
- The Market
- U.S. Market for RVs Contracts to $12.3 Billion
- Figure 1-1 U.S. Market Supply for RVs, 2002-2006 (in billion $)
- Table 1-1 U.S. Market Supply for Motorized and Non-motorized RVs,
2002-2006 (in billion $)
- Figure 1-2 Market Supply Share of U.S. Motorized and Non-motorized RVs,
2006 (%)
- RV Shipments Flatten out at 391,000 Units
- Figure 1-3 Estimated Number of Motorized and Non-motorized RV Units
Shipped and Registered in the U.S., 2002-2006 (in thousands)
- Shipment Values Slow to $13.5 Billion
- Table 1-2 U.S. RV Shipment Values by Category and Segment, 2002-2006 (E)
(in million $)
- Exports Triple During 2002-2006 Period
- Table 1-3 U.S. Market for RVs by Shipment and Import-Export Values,
2002-2006 (in million $)
- Motor Homes Lead in Imports, Trailers Lead in Exports
- RV Market Forecast
- RV Market to Reach $15.9 Billion by 2011
- Figure 1-4 Forecasted U.S. Market for RVs, 2006-2011 (in billion $)
- Total Unit Shipments to Top 431,000 by 2011
- Figure 1-5 Forecast Number of Motorized and Non-motorized RV Units
Shipped and Registered in the U.S., 2006-2011 (in thousands)
- Growth Factors
- Slowing GDP
- Interest Rate Dilemma
- Raw Material Prices
- RVs and the Housing Bust
- Industry Consolidation: Is Bigger Better?
- Cocooning Consumer Meets Wanderlust
- The High Impact of Aging Baby Boomers
- Hispanics Hitting the Road
- Recreational Vehicle Ownership Forecast
- The New RV Consumer Motivational Trifecta: Safety, Convenience and Luxury
- Safety from the Inside Out and Outside In
- Convenience Enhanced by Improved Technology
- The High-end Luxury Market
- Corporate and Retail Market Dynamics
- Corporate Acquisitions and Consolidations Change Landscape
- Figure 1-6 Estimated U.S. RV Market Share Based on Retail Unit
Registrations, 2006
- Figure 1-7 Estimated U.S. RV Market Share Based on Value of Shipments,
2006
- Overview of Fragmented Retail Marketplace
- Figure 1-8 Estimated Total Sales by RV Dealerships, 2002-2006 (in
million $)
- Franchising a Hard Sell?
- Marketing Activity Overview
- National Advertising Limited
- Strong Internet Presence
- Great Western Sports Teams with Great American RV
- Expo Attendance Increasing
- Texas RV Rewards Creates Loyalty Card Program
- Try Before You Buy
- RV Expo at Indy 500 Race
- Go RVing, Go Sports!
- Winnebago Profits from TV Publicity
- Fleetwood RV Provides 2007 Bounder to RVIA Tailgating Family
- Monaco Offers Incentives on RVs
- Fleetwood' s RV Vacation Club
Chapter 2 Market Size and Growth
- Scope
- Methodology
- Description of Market
- Structure
- Seasonality
- Regulatory
- Product Categories Covered
- Motorized RVs
- Non-motorized RVs
- The Market
- Total Number of Households with RVs Reaches 8.2 Million
- Figure 2-1 Estimated Number of Households with New and Existing RVs in
the U.S., 2002-2006 (in millions)
- U.S. Market Supply for RVs Contracts to $12.3 Billion
- Figure 2-4 U.S. Market Supply for RVs, 2002-2006 (in billion $)
- Towables Boom, Motor Homes Stall
- Table 2-1 U.S. Market Supply for Motorized and Non-motorized RVs,
2002-2006 (in billion $)
- Market Shifts Toward Towables
- Figure 2-5 Market Supply Share of U.S. Motorized and Non-motorized RVs,
2006 (%)
- RV Shipments Flatten out at 391,000 Units
- Hurricane Katrina Stems Slowdown in 2006
- High Interest Rates, Gas Prices and Housing Bust Daunt Consumers
- Vehicle Preference Shift
- Figure 2-2 Estimated Number of Motorized and Non-motorized RV Units
Shipped and Registered in the U.S., 2002-2006 (in thousands)
- Figure 2-3 Market Share of Motorized and Non-motorized RV Units Shipped
and Registered in the U.S., 2002-2006
- Shipment Values Slow to $13.5 Billion
- Motorized RVs Down from 2003/2004 Levels
- Towables See Double-digit Increases
- Table 2-2 U.S. RV Shipment Values by Category and Segment, 2002-2006 (E)
(in million $)
- Exports Triple During 2002-2006 Period
- Table 2-3 U.S. Market for RVs by Shipment and Import-Export Values,
2002-2006 (in million $)
- Figure 2-6 Imports as a Percentage of the U.S. Market vs. Exports as a
Percentage of U.S. Shipments for RVs, 2002-2006
- Imports and Exports
- Motor Homes Lead in Imports, Trailers Lead in Exports
- Table 2-4 U.S. Imports and Exports of RVs by Type, 2002-2006 (in million
$)
- Figure 2-7 Market Share of U.S. RV Imports by Type, 2006
- Figure 2-8 Market Share of U.S. RV Exports by Type, 2006
- Data Point to Increasing Preference for Trailers
- Top Country Imports: Canadian Motor Homes Lead
- Table 2-5 U.S. RV Imports by Country, 2002-2006 (in million $)
- Figure 2-9 Share of U.S. RV Imports by Country, 2006
- Country Imports by RV Type
- Table 2-7 U.S. Imports of Motor Homes with Spark Ignition Engines of
1,500-3,000 cc, 2002-2006 (in thousand $)
- Table 2-8 U.S. Imports of Motor Homes with Spark Ignition Engines Over
3,000 cc, 2002-2006 (in thousand $)
- Table 2-9 U.S. Imports of Motor Homes with Diesel Engines Over 2,500 cc,
2002-2006 (in thousand $)
- Table 2-10 U.S. Imports of Slide-in Campers, 2002-2006 (in thousand $)
- Table 2-11 U.S. Imports of Trailers and Semi-trailers for Housing or
Camping, 2002-2006 (in thousand $)
- Top Country Exports: 94% to Canada
- Table 2-6 U.S. Exports of RVs by Country, 2002-2006 (in million $)
- Figure 2-10 Share of U.S. RV Exports by Country, 2006
- Country Exports by RV Type
- Table 2-12 U.S. Exports of Motor Homes with Spark Ignition Engines of
1,500-3,000 cc, 2002-2006 (in thousand $)
- Table 2-13 U.S. Exports of Motor Homes with Spark Ignition Engines Over
3,000 cc, 2002-2006 (in thousand $)
- Table 2-14 U.S. Exports of Motor Homes with Diesel Engines Over 2,500
cc, 2002-2006 (in thousand $)
- Table 2-15 U.S. Exports of Slide-in Campers, 2002-2006 (in thousand $)
- Table 2-16 U.S. Exports of Trailers and Semi-trailers for Housing or
Camping, 2002-2006 (in thousand $)
- Forecast
- RV Market to Reach $15.9 Billion by 2011
- Figure 2-10 Forecasted U.S. Market for RVs, 2006-2011 (in billion $)
- Motorized RVs to Reach $6.1 Billion
- Non-motorized RVs to Reach $9.7 Billion
- Table 2-17 U.S. Market for RVs by Category, 2006-2011 (in million $)
- Total Unit Shipments to Top 431,000 by 2011
- Figure 2-11 Forecast Number of Motorized and Non-motorized RV Units
Shipped and Registered in the U.S., 2006-2011 (in thousands)
Chapter 3 Growth Factors
- Introduction
- Economic Factors Facing the RV Industry
- Slowing GDP
- Figure 3-1 U.S. Current-Dollar GDP vs. Real GDP, 2002-2006 (in trillion
$)
- Interest Rate Dilemma
- Figure 3-2 Federal Funds Target Rate at End of Year, 2002-2006
- Debt
- Inflation
- Currency
- Raw Material Prices
- Figure 3-3 Producer Price Indexes for Selected Commodities, 2002-2006
- Table 3-1 Producer Price Indexes for Selected Commodities, 2002-2006
- RVs and the Housing Bust
- Table 3-2 Sales of New and Existing Homes in the U.S., 2000-2006 (in
thousands)
- Table 3-3 U.S. Housing Starts, 2000-2006 (in millions)
- Industry Consolidation: Is Bigger Better?
- Financial Effects of Warming Trend
- Key Consumer Attitudes and Segments
- Cocooning Consumer Meets Wanderlust
- "Go RVing" Campaign
- The High Impact of Aging Baby Boomers
- Table 3-4 Projected U.S. Population by Age Group, 2000-2010 (in millions)
- From Bohemian to Bourgeois
- Hispanics Hitting the Road
- Table 3-5 Purchasing Power of U.S. Minorities: 1990, 2000, 2005 and 2010
(in billion $)
- Recreational Vehicle Ownership Forecast
- Figure 3-4 Projected Number of U.S. Households Owning an RV, 2002-2006
- Recreational Vehicle Purchase Intentions
- The New RV Consumer Motivational Trifecta: Safety, Convenience and Luxury
- Safety from the Inside Out and Outside In
- Convenience Enhanced by Improved Technology
- The High-end Luxury Market
- Table 3-6 Standard Features in High-end Luxury Motor Homes
- Areas to Explore
- Do Innovations Edge out Affordability?
- The Montana Discount
- Growth in Alternative Uses: Celebrity Travel and Law Enforcement
- RVs Get Their Green on
- RV Road Safety at Issue
- From Trailer Parks to RV Resorts
- Social Networking: Members Only
- Organization and Cooperation
- Players
- Oh Canada
- What' s Happenin'
- Table 3-7 Selected List of Upcoming RV Shows, 2007-2008
- Testing the Waters through Renting
Chapter 4 Corporate Profiles
- Overview
- Figure 4-1 Estimated U.S. RV Market Share Based on Retail Unit
Registrations, 2006
- Figure 4-2 Estimated U.S. RV Market Share Based on Value of Shipments, 2006
- Coachmen Industries, Inc.
- Overview
- Performance
- Figure 4-3 Total Revenues for Coachmen Industries, 2002-2006 (in million
$)
- Figure 4-4 RV Revenues for Coachmen Industries, 2002-2006 (in million $)
- Table 4-1 RV Revenues for Coachmen Industries by Category, 2002-2006 (in
million $)
- Product Portfolio
- Table 4-2 Coachmen Industries Product Portfolio by Vehicle Type, 2007
- Significant Events
- Fleetwood Enterprises, Inc.
- Overview
- Performance
- Figure 4-5 Total Revenues for Fleetwood Enterprises, 2002-2006
- (in million $)
- Figure 4-6 RV Revenues for Fleetwood Enterprises, 2002-2006 (in million
$)
- Table 4-3 RV Revenues for Fleetwood Enterprises by Category, 2002-2006
(in million $)
- Product Portfolio
- Table 4-4 Fleetwood Enterprises Product Portfolio by Vehicle Type, 2007
- Significant Events
- Forest River, Inc.
- Overview
- Performance
- Figure 4-7 Estimated Total Revenues for Forest River, 2002-2006 (in
million $)
- Product Portfolio
- Table 4-5 Forest River Product Portfolio by Vehicle Type, 2007
- Significant Events
- Jayco, Inc.
- Overview
- Performance
- Figure 4-8 Estimated Revenues for Jayco, 2002-2006 (in million $)
- Product Portfolio
- Table 4-6
- Jayco Product Portfolio by Vehicle Type, 2007
- Significant Events
- Monaco Coach Corp.
- Overview
- Performance
- Figure 4-9 RV Revenues for Monaco Coach, 2002-2006 (in million $)
- Table 4-7 RV Revenues for Monaco Coach by Category, 2002-2006 (in
million $)
- Product Portfolio
- Table 4-8 Monaco Coach Product Portfolio by Vehicle Type, 2007
- Significant Events
- National RV Holdings, Inc.
- Overview
- Performance
- Figure 4-10 Total Revenues for National RV Holdings, 2002-2006 (in
million $)
- Product Portfolio
- Table 4-9 National RV Product Portfolio by Vehicle Type, 2007
- Significant Events
- Thor Industries, Inc.
- Overview
- Performance
- Figure 4-11 Total Revenues for Thor Industries, 2002-2006 (in million $)
- Table 4-10 Revenues for Thor Industries by Segment, 2002-2006 (in
million $)
- Product Portfolio
- Table 4-11 Thor Industries Product Portfolio by Vehicle Type, 2007
- Significant Events
- Winnebago Industries, Inc.
- Overview
- Performance
- Figure 4-12 Total Revenues for Winnebago Industries, 2002-2006 (in
million $)
- Figure 4-12 Revenues for Winnebago Industries by Segment, 2002-2006 (in
million $)
- Product Portfolio
- Table 4-13 Winnebago Product Portfolio by Vehicle Type, 2007
- Significant Events
- Selected Private Company Snapshots
- Gulf Stream Coach, Inc.
- Newmar Corp.
- Prevost Car, Inc.
- Tiffin Motor Homes, Inc.
Chapter 5 Distribution and Promotion
- Overview: A Fragmented Retail Marketplace
- Figure 5-1 Estimated Total Sales by RV Dealerships, 2002-2006 (in million
$)
- Selected RV Dealership Snapshots
- FreedomRoads LLC
- General RV Center
- La Mesa RV Center, Inc.
- Lazydays RV Center, Inc.
- Franchising a Hard Sell?
- Monaco Coach Creates First Dealer Franchise Program
- National Advertising Limited
- Ad Spends by Selected Retailers and Manufacturers
- Retailer Focus on Outdoor and Spot
- Table 5-1 Selected RV Retailer and Manufacturer Estimated Ad Spends, 2006
- Manufacturers Light in Advertising
- Go RVing' s $22.5 Million Ad Spend Working
- Go RVing Campaign in 2007
- Other Selected Promotional Endeavors
- Strong Internet Presence
- The Auto Channel Adds RV Buyer' s Guide
- RVListingsOnline.com' s Automated Delivery of Dealer Inventory Listings
- Great Western Sports Teams with Great American RV
- Expo Attendance Increasing
- Third-Highest Attendance Ever at National RV Trade Show
- Texas RV Rewards Creates Loyalty Card Program
- Try Before You Buy
- RV Expo at Indy 500 Race
- Go RVing, Go Sports!
- Winnebago Profits from TV Publicity
- Fleetwood RV Celebrates 20 Years with "The Price Is Right!"
- Fleetwood RV Provides 2007 Bounder to RVIA Tailgating Family
- Monaco Offers Incentives on RVs
- Fleetwood' s RV Vacation Club
Appendix: Selected Manufacturer Addresses
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