Abstract
The U.S. market for residential generators is closely tied to major
disturbances in the power system. While hurricanes and winter storms are most
closely associated with electrical power interruptions, they are only part of
the problem. The overloaded and out-of-date power grid is also a major factor,
as evidenced by recent brownouts and blackouts. Consumers are increasingly
sensitive to these power interruptions with the rise of home offices and
in-home use of electric-powered medical devices, which has broadened the
market for generators beyond portables to stationary or standby units that
automatically provide uninterrupted power. Consumer lifestyles have also led
to broader applications for portable generators. No longer content to
“rough it,” people enjoying activities such as camping and
tailgating use portables to power stoves, computers, televisions, coolers and
more. These trends have driven U.S. shipments of consumer generators
(represented by gasoline-powered generators with an output up to 15 kilowatts)
to $723 million in 2006 at a compound annual growth rate (CAGR) of 21% since
2002. The market is expected to remain strong with retail sales of portable
and standby units growing at a combined 19% CAGR through 2011.
U.S. Market for Residential Generators contains comprehensive data on the U.S.
market for generators, including historical (2002-2006) and forecast
(2007-2011) market size data in terms of the number of units sold and the
dollar value of unit shipments. The report identifies key trends affecting the
marketplace and driving growth, and also profiles major marketers and consumer
demographics.
Report Methodology
The information in U.S. Market for Residential Generators is based on data
from the U.S. Department of Commerce and Department of Energy, along with
information from the U.S. Consumer Product Safety Commission, business
journals, company literature and websites, and research services such as
Simmons Market Research Bureau.
What You' ll Get in This Report
U.S. Market for Residential Generators makes important predictions and
recommendations regarding the future of this market, and pinpoints ways
current and prospective players can capitalize on current trends and spearhead
new ones. No other market research report provides both the comprehensive
analysis and extensive data that U.S. Market for Residential Generators
offers. Plus, you' ll benefit from extensive data, presented in easy-to-read
and practical charts, tables and graphs.
How You' ll Benefit from This Report
If your company is already doing business in the residential generator market,
or is considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for residential generators, as well as projected markets and trends
through 2011.
This report will help:
- Marketing managers identify market opportunities and develop
targeted promotion plans for residential generators.
- Research and development professionals stay on top of competitor
initiatives and explore demand for residential generators.
- Advertising agencies working with clients in the banking and retail
industries understand the product buyer to develop messages and images that
compel consumers to buy residential generators.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
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