Table of Contents
Chapter 1 Executive Summary
- Scope of the Report
- Methodology
- Product Definitions and Classifications
- Table 1-1 Comparison of Residential Generator Capabilities
- Portable Generators
- Table 1-2 U.S. Consumer Purchases of Portable Generators, by Watts of
Output, 2003-2005 (% of units purchased)
- Stationary/Standby Generators
- Market Size and Growth
- Global Market Size by Revenue
- North American Market Size by Revenue
- U.S. Market Size by Revenue, Units and Ownership
- Table 1-3 U.S. Retail Sales of Residential and Commercial Generators,
2003-2006 (in thousands of units)
- Portable Generator Sales Dominate; Most Are to Consumers
- Standby Generator Market Growing Fast
- Household Ownership
- Table 1-4 Estimated U.S. Household Ownership of Generators, 2002-2006
- U.S. Market Size by Shipments, Imports and Exports
- Defining the Residential Market
- Table 1-5 U.S. Shipments, Imports and Exports of Generators, by Size,
2002-2006 (in million $)
- Shipments
- Table 1-6 U.S. Shipments of Gas/Gasoline Engine-Driven Generators up to
15 kW, 2002-2006(E) (in million $)
- Imports and Exports
- Table 1-7 U.S. Imports of Gas/Gasoline Engine-Driven Generators,
2002-2006 (in million $)
- Table 1-8 U.S. Exports of Gas/Gasoline Engine-Driven Generators,
2002-2006 (in million $)
- Five-Year Forecast
- Table 1-9 Forecast of U.S. Retail Sales of Generators, 2007-2011 (in
thousands of units)
- Table 1-10 Forecast of U.S. Shipments, Imports and Exports of
Generators, 2007-2011 (in million $)
- Trends and Dynamics
- Fragile and Overburdened Power Grid
- Figure 1-1 Causes of Power Outages, 2006
- Portable Generators Move from Commercial to Residential Focus
- Larger Range of Applications for Generators
- Economic Factors
- Short Lifecycle Fuels Replacement Market
- Government Regulation
- Environmental Issues
- Safety Concerns
- Consumer Attitudes
- Figure 1-2 U.S. Consumer Concerns in the Event of a Power Outage Lasting
More Than 24 Hours (multiple responses allowed)
- Competitive Scenario
- Figure 1-3 Consumer Identification of Leading Portable Generator
Brands, Based on 2003-2005 Purchases (%)
- Distribution
- Figure 1-4 U.S Portable Generator Sales by Channel, 2006 (%)
- End User
- Commercial End Users
- Consumer End Users
- Portable Generator Owners
- Standby Generator Owners
- Simmons Survey Findings on End User Behavior
- Table 1-11 Percentage of U.S. Adults Owning or Renting a Portable
Generator (past 12 months), 2003-2006
Chapter 2 The Market
- Scope of the Report
- Methodology
- Product Definitions and Classifications
- Table 2-1 Comparison of Residential Generator Capabilities
- Portable Generators
- Table 2-2 U.S. Consumer Purchases of Portable Generators, by Watts of
- Output, 2003-2005 (% of units purchased)
- Figure 2-1 Share of Portable Generators Purchased by U.S. Consumers, by
Watts of Output, 2003-2005
- Stationary/Standby Generators
- Market Size
- Global Market Size by Revenue
- North American Market Size by Revenue
- U.S. Market Size by Revenue, Units and Ownership
- Table 2-3 U.S. Retail Sales of Residential and Commercial Generators,
2003-2006 (in thousands of units)
- Portable Generator Sales Dominate; Most Are to Consumers
- Standby Generator Market Growing Fast
- Household Ownership
- Table 2-4 Estimated U.S. Household Ownership of Generators, 2002-2006
- U.S. Market Size by Shipments, Imports and Exports
- Defining the Residential Market
- Table 2-5 U.S. Shipments, Imports and Exports of Generators, by Size,
2002-2006 (in million $)
- Shipments
- Table 2-6 U.S. Shipments of Gas/Gasoline Engine-Driven Generators up to
15 kW, 2002-2006(E) (in million $)
- Imports and Exports
- Table 2-7 U.S. Imports of Gas/Gasoline Engine-Driven Generators,
2002-2006 (in million $)
- Table 2-8 U.S. Exports of Gas/Gasoline Engine-Driven Generators,
2002-2006 (in million $)
- U.S. Trade Scenario
- Figure 2-2 U.S. Imports and Exports of Generators, 2002-2006 (in million
$)
- Total Imports by Country
- Figure 2-3 Share of Total U.S. Generator Imports by Top Countries, 2006
(%)
- Table 2-9 Total U.S. Imports of Generators by Top 10 Countries,
2002-2006 (in million $)
- Gasoline Generator Imports
- Figure 2-6 Share of U.S. Gas/Gasoline Engine-Driven Generator Imports
(Output < 1.5 kW), by Top Countries, 2006 (%)
- Table 2-11 U.S. Imports of Gas/Gasoline Engine-Driven Generators (Output
< 1.5 kW), by Top 10 Countries, 2002-2006 (in million $)
- Figure 2-7 Share of U.S. Gas/Gasoline Engine-Driven Generator Imports
- (Output 1.5-5 kW), by Top Countries, 2006 (%) Table 2-12 U.S. Imports of
Gas/Gasoline Engine-Driven Generators (Output 1.5-5 kW), by Top 10
Countries, 2002-2006 (in million $)
- Figure 2-8 Share of U.S. Gas/Gasoline Engine-Driven Generator Imports
(Output > 5 kW), by Top Countries, 2006 (%)
- Table 2-13 U.S. Imports of Gas/Gasoline Engine-Driven Generators (Output
> 5 kW), by Top 10 Countries, 2002-2006 (in million $)
- Total Exports by Country
- Figure 2-9 Share of Total U.S. Generator Exports by Top Countries, 2006
(%)
- Table 2-14 Total U.S. Exports of Generators by Top 10 Countries,
2002-2006 (in million $)
- Gasoline Generator Exports
- Figure 2-11 U.S. Exports of Gas/Gasoline Engine-Driven Generators
(Output < 5 kW), by Top Countries, 2006 (%)
- Table 2-16 U.S. Exports of Gas/Gasoline Engine-Driven Generators (Output
< 5 kW), by Top 10 Countries, 2002-2006 (in million $)
- Figure 2-12 U.S. Exports of Gas/Gasoline Engine-Driven Generators,
Electric (Output > 5 kW), by Top Countries, 2006 (%)
- Table 2-17 U.S. Exports of Gas/Gasoline Engine-Driven Generators (Output
> 5 kW), by Top 10 Countries, 2002-2006 (in million $)
- Market Growth
- Factors Contributing to Growth
- Fragile and Overburdened Power Grid
- Move from Commercial to Residential Focus
- Larger Range of Applications for Generators
- Economic Factors
- Short Lifecycle Fuels Replacement Market
- Market Outlook
- Table 2-18 Comparison of Electricity Projections, 2015 and 2030 (billion
kW hours)
- Five-Year Forecast
- Table 2-19 Forecast of U.S. Retail Sales of Generators, 2007-2011 (in
thousands of units)
- Table 2-20 Forecast of U.S. Shipments, Imports and Exports of
Generators, 2007-2011 (in million $)
Chapter 3 Trends and Dynamics
- Overview
- Fragile and Overburdened Power Grid
- Figure 3-1 Causes of Power Outages, 2006
- Figure 3-2 Electricity System Disturbances, U.S. and Canada, 1996-2006
- Portable Generators Move from Commercial to Residential Focus
- Residential Use of Standby Generators Also Increases
- Larger Range of Applications for Generators
- Economic Factors
- Figure 3-3 U.S. Single Family Houses Started, Sold and Completed, 2002-2006
- Consumer Income and Financing Options
- Figure 3-4 U.S. Per Capita Disposable Income, 2002-2006
- Figure 3-5 Forecast of U.S. Interest Rates, 2005-2030 (%, nominal)
- Raw Materials
- Figure 3-6 Average Zinc Prices, 2002-2006
- Fuel Prices and Availability
- Table 3-1 Forecast of U.S. Fuel Prices, 2005-2030 (cents per gallon)
- Short Lifecycle Fuels Replacement Market
- Replacing Portables with Standbys
- Government Regulation
- Regulation of Portable Generators
- Regulation of Standby Generators
- Environmental Issues
- EPA Regulation
- Potential for More Regulation
- Safety Concerns
- Consumer Attitudes
- Table 3-2 Residential Sector Electricity Use, 2005, 2015 and 2030 (in
billion kilowatthours)
- Figure 3-7 U.S. Consumer Concerns in the Event of a Power Outage Lasting
More Than 24 Hours (multiple responses allowed)
- Competition
- Outlook
Chapter 4 Competitive Profiles
- Figure 4-1 Consumer Identification of Leading Portable Generator Brands,
Based on 2003-2005 Purchases (%)
- Table 4-1 Major Residential Generator Manufacturers, by Type
- American Honda Power Equipment Div.
- Corporate Background
- Product and Brand Portfolio
- Table 4-2 Honda Generator Product and Brand Portfolio
- Performance
- Figure 4-2 Annual Revenues of Honda Motor Co., 2002-2006 (in billion ¥)
- Figure 4-3 Annual Revenues of Honda' s Power Product and Other Businesses
Segment, 2002-2006 (in billion ¥)
- Company News
- Briggs & Stratton
- Corporate Background
- Product and Brand Portfolio
- Table 4-3 Briggs & Stratton Generator Product and Brand Portfolio
- Performance
- Figure 4-4 Annual Revenues of Briggs & Stratton, 2002-2006 (in million $)
- Figure 4-5 Annual Revenues of Briggs & Stratton' s Power Products
Segment, 2002-2006 (in million $)
- Company News
- Carrier North America Home Comfort
- Corporate Background
- Product and Brand Portfolio
- Table 4-4 Carrier Generator Product and Brand Portfolio
- Performance
- Figure 4-6 Annual Revenues of Carrier, 2002-2006 (in million $)
- Coleman Powermate
- Corporate Background
- Product and Brand Portfolio
- Table 4-5 Coleman Generator Product and Brand Portfolio
- Performance
- Cummins Power Generation, Inc.
- Corporate Background
- Product and Brand Portfolio
- Table 4-6 Cummins Generator Product and Brand Portfolio
- Performance
- Figure 4-7 Annual Revenues of Cummins, 2002-2006 (in million $)
- Figure 4-8 Annual Revenues of Cummins' Power Products Segment, 2002-2006
(in million $)
- Company News
- Generac Power Systems, Inc.
- Corporate Background
- Product and Brand Portfolio
- Table 4-7 Generac Residential Generator Product and Brand Portfolio
- Performance
- Kohler Co.
- Corporate Background
- Product and Brand Portfolio
- Table 4-8 Kohler Residential Generator Product Portfolio
- Performance
- Figure 4-9 Estimated Annual Revenues of Kohler, 2002-2006 (in billion $)
- Company News
- Subaru Robin
- Corporate Background
- Product and Brand Portfolio
- Table 4-9 Subaru Generator Product and Brand Portfolio
- Performance
- Figure 4-10 Annual Revenues of Fuji Heavy Industries, 2002-2006 (in
million ¥)
- Figure 4-11 Annual Revenues of Fuji Heavy Industries' Industrial
Products Segment, 2002-2006 (in million ¥)
- Winco, Inc.
- Corporate Background
- Product and Brand Portfolio
- Table 4-10 Winco Residential Generator Product and Brand Portfolio
- Performance
- Company News
- Yamaha Motor Corp., USA
- Corporate Background
- Product and Brand Portfolio
- Table 4-11 Yamaha Consumer Generator Product and Brand Portfolio
- Performance
- Figure 4-12 Annual Revenues of Yamaha Motor Co., Ltd., 2002-2006 (in
billion ¥)
- Figure 4-13 Annual Revenues of Yamaha Motor Co., Ltd.' s Power Products
Segment, 2002-2006 (in billion ¥)
- Company News
Chapter 5 Product Distribution and Promotion
- Distribution of Portable Generators
- Figure 5-1 U.S Portable Generator Sales by Channel, 2006 (%)
- Table 5-1 Forecast of U.S. Home Improvement Retail Sales, by Store Type,
2005-2010 (in billion $)
- Distribution of Standby Generators
- Promotion
- Regionality
- Table 5-2 Top 10 U.S. States by Total Number of Electric Customers, 2004
(in millions)
- Table 5-3 Major Electric Disturbances and Unusual Occurrences, 2006
- Seasonality
Chapter 6 End User
- Commercial End Users
- Construction Contractors
- Other Commercial End Users
- The Ultimate End User: The Consumer
- Portable Generator Owners
- Standby Generator Owners
- Generators Mostly Limited to Single Family Homes
- Simmons Survey Findings on End User Behavior
- Table 6-1 Percentage of U.S. Adults Owning or Renting a Portable Generator
(past 12 months), 2003-2006
- Figure 6-1 Adults Who Own Portable Generators, by Age Group (baseline
index = 100)
- Figure 6-3 Adults Who Own Portable Generators, by Race (baseline index =
100)
- Figure 6-4 Adults Who Own Portable Generators, by Region (baseline index =
100)
- Figure 6-5 Adults Who Own Portable Generators, by Educational Attainment
(baseline index = 100)
- Figure 6-6 Adults Who Own Portable Generators, by Employment Status
(baseline index = 100)
- Figure 6-7 Adults Who Own Portable Generators, by Job Type (baseline index
= 100)
- Figure 6-8 Adults Who Own Portable Generators, by Employment Income and
Household Income (baseline index = 100)
- Figure 6-9 Adults Who Own Portable Generators, by Number of Employed
Adults in Household (baseline index = 100)
- Figure 6-10 Adults Who Own Portable Generators, by Marital Status (%)
- Figure 6-11 Adults Who Own Portable Generators, by Number of People in
Household (baseline index = 100)
- Figure 6-12 Adult Homeowners Who Own Portable Generators, by Value of
Residence (baseline index = 100)
Appendix
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