U.S. Market for Alarm Systems, Services and Installations

Table of Contents

Chapter 1 Executive Summary

• Scope
• Methodology
• Market Size and Growth
• Market Contracts to $17.5 Billion
  • Figure 1-1 U.S. Market for Alarm Systems, Services and Installations, 1997-2006 (in billion $)
  • Table 1-1 U.S. Alarm Market by Category, 1997-2006 (in billion $)
  • Figure 1-2 U.S. Alarm Market Share by Category, 2006 (%)
  • Market Value of Alarms & Alarm Systems
  • Table 1-2 U.S. Market Value of Alarms & Alarm Systems by Shipments, Imports and Exports, 1997-2006 (in million $)
  • Shipments by Segment
  • Table 1-3 U.S. Shipments of Alarms & Alarm Systems by Segment, 1997-2006 (in million $)
  • Alarm & Alarm System Imports
  • Mexico and China Dominate Imports
  • Canada Ranks #1 for U.S. Exports
• Market Forecast
  • Figure 1-3 Forecast of U.S. Market for Alarm Systems, Services and Installations, 2006-2011 (in billion $)
• Market and Product Trends
  • Converge or Bust
  • Outside Forces Breaking In
  • Table 1-4 Top Factors Driving Security Business Growth, 2006
  • Real GDP Growth Forecasted at Modest 2.1% for 2007
  • Figure 1-4 Current Dollar and Real GDP, 2002-Q2 2007 (in trillion $)
  • Economy, Inflation Prompt Interest Rates to Rise
  • Figure 1-5 Federal Funds Target Rate at End of Year, 2002-2006
  • Increased Producer Prices
  • Figure 1-6 Producer Price Index for Alarm System Manufacturing, 1997-2006
  • Non-residential Construction Poses Better Opportunity
  • Figure 1-7 Monthly Value of U.S. Construction: Total, Residential and Non-residential, January 2006 to January 2007 (in billion $)
  • Residential Security System Installations on the Decline
  • Minority Household Installations Mixed, Seniors Dwindle
  • Central City Declines Accelerating
  • Fire and Crime Loss
  • Selected Product Innovations
  • Alarms at Construction Worksites
  • Portable Alarm Systems
  • Video Analytics
  • Internet Protocol
  • Enhanced Call Verification
  • Alarm Company Negligence: Is It Gross or Is It Ordinary?
• Distribution and Marketing
  • Diverse and Fragmented Marketplace May Become More So
  • Table 1-5 Top 10 Alarm System Service Providers by Number of Residential Subscribers, 2005 and 2006
  • Table 1-6 Top 10 Alarm System Service Providers by Number of Non-Residential Subscribers, 2005 and 2006
  • Manufacturer Distribution Points: Mostly Intermediary
  • Authorized Dealer Programs
  • Builder Programs May Suffer
  • Alternative Retailer Opportunities
  • Get Branding or Get Lost
  • The Internet Shifts Outreach
• End User Discussion
  • Non-residential Security and Safety End Users Expand
  • FIPS 201 Will Create Opportunities
  • Niche Becoming the Norm
  • Education and Healthcare Facilities
  • Facility Managers Hold the Purse Strings
• Consumer Focus
  • Fire Detector Ownership Outstrips Burglar Detector
  • Table 1-7 Alarm & Alarm System Penetration Rates, 2003-2006 (% of U.S. households)
  • Targeted Demographic Opportunities

Chapter 2 The Market

• Scope
• Methodology
• Market Size and Growth
  • Market Contracts to $17.5 Billion
  • Figure 2-1 U.S. Market for Alarm Systems, Services and Installations, 1997-2006 (in billion $)
  • Services Boom, Equipment and Installations Falter
  • Figure 2-2 U.S. Alarm Market by Category, 1997-2006 (in billion $)
  • Table 2-1 U.S. Alarm Market by Category, 1997-2006 (in billion $)
  • Figure 2-3 U.S. Alarm Market Share by Category, 2006 (%)
  • Figure 2-4 U.S. Alarm Market Share by Category, 1997-2006 (%)
  • Installation Market Share by Customer Type
  • Figure 2-5 U.S. Alarm Market Share by Customer Type, 2006 (%)
  • Equipment
  • Figure 2-6 U.S. Shipments of Alarms & Alarm Systems as a Percentage of Telecommunications Equipment, 2002-2006 (in billion $)
  • Services
  • Figure 2-7 U.S. Shipments of Security System Services as a Percentage of Administrative & Support and Waste Management & Remediation Services, 2002-2006 (in billion $)
  • Installations
  • Figure 2-8 U.S. Shipments of Fire & Security System Installations as a Percentage of Electrical Contractor Business, 2002-2006(E) (in billion $)
  • Market Value of Alarms & Alarm Systems
  • Table 2-2 U.S. Market Value of Alarms & Alarm Systems by Shipments, Imports and Exports, 1997-2006 (in million $)
  • Figure 2-9 U.S. Imports and Net Shipments as a Percentage of Alarms & Alarm Systems Market Value, 1997-2006 (%)
  • Figure 2-10 U.S. Exports as a Percentage of Alarms & Alarm System Shipments, 1997-2006 (%)
  • Shipments Plummet to $1.5 Billion
  • Figure 2-11 U.S. Shipments of Alarms & Alarm Systems, 1997-2006 (in billion $)
  • Shipments by Segment
  • Table 2-3 U.S. Shipments of Alarms & Alarm Systems by Segment, 1997-2006 (in million $)
  • Figure 2-12 Segment Share of U.S. Shipments of Alarms & Alarm Systems, 1997-2006 (%)
  • Alarm & Alarm System Imports
  • Smoke and Heat Detector Segment Drives Imports
  • Burglar Alarm Imports Decline, All Other Product Types Gain
  • Table 2-4 U.S. Alarm & Alarm System Imports by Product Type, 1997-2006 (in million $)
  • Figure 2-13 U.S. Alarm & Alarm System Imports by Segment, 1997-2006 (in million $)
  • Import Units Rise, Prices Fall
  • Figure 2-14 Quantity of U.S. Alarm & Alarm System Imports (in millions) and Price per Unit, 1997-2006
  • Figure 2-15 Quantity of U.S. Electric Burglar Alarm Imports (in millions) and Price per Unit, 1997-2006
  • Figure 2-16 Quantity of U.S. Burglar/Fire Alarm & Similar Apparatus Imports (in millions) and Price per Unit, 1997-2006
  • Figure 2-17 Quantity of U.S. Ionization Smoke Detector Imports (in millions) and Price per Unit, 1997-2006
  • Figure 2-18 Quantity of U.S. Battery Operated Smoke Detectors Imports (in millions) and Price per Unit, 1997-2006
  • Figure 2-19 Quantity of Other U.S. Smoke & Heat Detector Imports (in millions) and Price per Unit, 1997-2006
  • Mexico and China Dominate Imports
  • Table 2-5 U.S. Alarm & Alarm System Imports by Top 15 Countries of Origin, 1997-2006 (in million $)
  • Figure 2-20 Share of U.S. Alarm & Alarm System Imports by Top Five Countries of Origin, 2006 (%)
  • Smoke and Heat Detector Segment Drives Imports
  • Burglar Alarm Exports Strong, Smoke Detectors Mixed
  • Table 2-6 U.S. Alarm & Alarm System Exports by Product Type, 1997-2006 (in million $)
  • Figure 2-21 U.S. Alarm & Alarm System Exports by Segment, 1997-2006 (in million $)
  • Export Prices and Units Rise
  • Figure 2-22 Quantity of U.S. Alarm & Alarm System Exports (in millions) and Price per Unit, 1997-2006
  • Figure 2-23 Quantity of U.S. Electric Burglar Alarm Exports (in millions) and Price per Unit, 1997-2006
  • Figure 2-24 Quantity of U.S. Burglar/Fire Alarm & Similar Apparatus Exports (in millions) and Price per Unit, 1997-2006
  • Figure 2-25 Quantity of U.S. Ionization Smoke Detector Exports (in millions) and Price per Unit, 1997-2006
  • Figure 2-26 Quantity of U.S. Battery Operated Smoke Detector Exports (in millions) and Price per Unit, 1997-2006
  • Figure 2-27 Quantity of Other U.S. Smoke & Heat Detector Exports (in millions) and Price per Unit, 1997-2006
  • Canada Ranks #1 for U.S. Exports
  • Table 2-7 U.S. Alarm & Alarm System Exports by Top 15 Countries, 1997-2006 (in million $)
  • Figure 2-28 Share of U.S. Alarm & Alarm System Exports by Top 10 Countries of Origin, 2006 (%)
• Market Forecast
  • Market to Top $19.6 Billion by 2011
  • Figure 2-29 Forecast of U.S. Market for Alarm Systems, Services and Installations, 2006-2011 (in billion $)
  • Services Increasingly Drive Growth
  • Figure 2-30 U.S. Alarm Market Forecast by Category, 2006-2011 (in billion $)
  • Table 2-8 U.S. Alarm Market Forecast by Category, 2006-2011 (in billion $)

Chapter 3 Fire and Crime Loss Statistics

• Overview
• Table 3-1 Response to Level of Safety: Safer Now Than Before 9/11?, 2004, 2006, 2007
• Fire by the Numbers
• Table 3-2 Number of U.S. Fires, Deaths, Injuries and Property Damage, 1977-2005
• Table 3-3 Estimates of Structure Fires and Property Loss by Property Use, 2005
• Residential Fire Deaths in Spite of Alarms
• Table 3-4 Leading Causes of Fatal Residential Structure Fires with Working Smoke Alarms, 2001-2004
• Table 3-5 Human Factors Contributing to Fatalities in Residential Structure Fires with Working Smoke Alarms, 2001-2004 (%)
• Conflicting Arson Data
• Table 3-6 Arson Structure Fires, Deaths and Dollar Losses, 1996-2005
• Property and Violent Crime
• Table 3-7 U.S. Crime Rates: Total, Violent and Property Crime, 1986-2005 (per 100,000 inhabitants)
• Table 3-8 U.S. Property Crime Rates by Type, 1986-2005 (per 100,000 inhabitants)
• Table 3-9 U.S. Burglaries and Average Value Lost, Residence vs. Non-residence, 1986-2005
• Table 3-10 U.S. Property Stolen and Percentage Recovered, 1997, 2002 and 2005 (in million $)
• Table 3-11 U.S. Burglary Rates by Region and State, 1985-2005 (per 100,000 inhabitants)
• Table 3-11[cont.] U.S. Burglary Rates by Region and State, 1985-2005 (per 100,000 inhabitants)
• Table 3-12 U.S. Larceny/Theft Rates By Region and State, 1985-2005 (per 100,000 inhabitants)

Chapter 4 Market and Product Trends

• Converge or Bust
• Outside Forces Breaking In
• Table 4-1 Top Factors Driving Security Business Growth, 2006
• Real GDP Growth Forecasted at Modest 2.1% for 2007
• Figure 4-1 Current Dollar and Real GDP, 2002-Q2 2007 (in trillion $)
• Figure 4-2 Percentage Changes in Current Dollar GDP, Real GDP and GDP Price Index, 2002-2006
• Economy, Inflation Prompt Interest Rates to Rise
• Figure 4-3 Federal Funds Target Rate at End of Year, 2002-2006
• Increased Producer Prices
• Figure 4-4 Producer Price Index for Alarm System Manufacturing, 1997-2006
• Residential vs. Non-residential Markets
  • Non-residential Construction Poses Better Opportunity
  • Figure 4-5 Monthly Value of U.S. Construction: Total, Residential and Non-residential, January 2006 to January 2007 (in billion $)
  • Table 4-2 Value of U.S. Construction by Sector, January 2006 vs. January 2007 (in billion $)
  • Private and Public Non-residential Sectors Experience Growth in 2006
  • Table 4-3 Value of U.S. Private Construction by Sector, January 2006 vs. January 2007 (in billion $)
  • Table 4-4 Value of U.S. Public Construction by Sector, January 2006 vs. January 2007 (in billion $)
  • NAR' s 2007 Projections for Non-residential Segments
  • Office Market Segment
  • Table 4-5 Forecast for the Office Market Segment, 2006 vs. 2007
  • Industrial Market Segment
  • Table 4-6 Forecast for the Industrial Market Segment, 2006 vs. 2007
  • Retail Market Segment
  • Table 4-7 Forecast for the Retail Market Segment, 2006 vs. 2007
  • Hospitality Market Segment
  • Table 4-8 Forecast for the Hospitality Market Segment, 2006 vs. 2007
  • Healthcare Market Segment
  • Housing Downturn Hurts Residential Alarm Market
  • Table 4-9 Sales of New and Existing Homes, 2000-2006 (in thousands)
  • Figure 4-6 Home Sales vs. Top Alarm Service Company Revenues, 2003-2006 (% change)
  • Home Maintenance and Improvements Lose Steam
  • Figure 4-7 U.S. Quarterly Expenditures for Home Maintenance/Repairs and Improvements, 2004-2007 (in billion $)
  • Residential Security System Installations on the Decline
  • Figure 4-8 Total U.S. Occupied Homes Adding or Replacing a Security System,
  • 1999-2005 (in thousands)
  • Figure 4-9 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Occupied Homes, 1999-2005 (%)
  • New Homes and Movers Boost Installations
  • Figure 4-10 U.S. Occupied Homes Adding or Replacing a Security System: Homes Built Within Previous Four Years, 1999-2005 (in thousands)
  • Figure 4-11 Share of U.S. Occupied Homes Adding or Replacing a Security System: Homes Built Within Previous Four Years vs. Homes Older Than Four Years, 2005 (%)
  • Figure 4-12 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Occupied Homes Built Within Previous Four Years, 1999-2005 (%)
  • Figure 4-13 U.S. Occupied Homes Adding or Replacing a Security System: Those
  • Who Moved in the Past Year, 1999-2005 (in thousands)
  • Figure 4-14 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Occupied Homes of Those Who Moved in the Past Year, 1999-2005 (%)
  • Minority Household Installations Mixed, Seniors Dwindle
  • Figure 4-15 U.S. Black Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
  • Figure 4-16 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Black Occupied Homes, 1999-2005 (%)
  • Figure 4-17 U.S. Hispanic Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
  • Figure 4-18 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Hispanic Occupied Homes, 1999-2005 (%)
  • Figure 4-19 U.S. Senior Citizen (Age 65+) Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
  • Figure 4-20 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Senior Citizen (Age 65+) Occupied Homes, 1999-2005 (%)
  • Installations by Geographic Area
  • Central City Declines Accelerating
  • Figure 4-21 U.S. Central City Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
  • Figure 4-22 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Central City Occupied Homes, 1999-2005 (%)
  • Figure 4-23 U.S. Suburban Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
  • Figure 4-24 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Suburban Occupied Homes, 1999-2005 (%)
  • Figure 4-25 U.S. Occupied Homes Outside MSAs* Adding or Replacing a Security System, 1999-2005 (in thousands)
  • Figure 4-26 Share of Security System Installations Done by Household vs. Not Done by Household: U.S. Occupied Homes Outside MSAs*, 1999-2005 (%)
  • South the Biggest Residential Region
  • Figure 4-27 Share of U.S. Occupied Homes Adding or Replacing a Security System by Region, 2005 (in thousands)
  • Figure 4-28 Share of U.S. Occupied Homes Adding or Replacing a Security System by Region, 1999-2005 (%)
  • Northeast Recovering
  • Figure 4-29 Northeastern U.S. Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
  • Figure 4-30 Share of Security System Installations Done by Household vs. Not Done by Household: Northeastern U.S. Occupied Homes, 1999-2005 (%)
  • Midwest Falters in 2005
  • Figure 4-31 Midwestern U.S. Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
  • Figure 4-32 Share of Security System Installations Done by Household vs. Not Done by Household: Midwestern U.S. Occupied Homes, 1999-2005 (%)
  • South Takes the Market Down
  • Figure 4-33 Southern U.S. Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
  • Figure 4-34 Share of Security System Installations Done by Households vs. Not Done by Households: Southern U.S. Occupied Homes, 1999-2005 (%)
  • West Finding a Bottom
  • Figure 4-35 Western U.S. Occupied Homes Adding or Replacing a Security System, 1999-2005 (in thousands)
  • Figure 4-36 Share of Security System Installations Done by Households vs. Not Done by Households: Western U.S. Occupied Homes, 1999-2005 (%)
• Product Trends
  • Product Innovations
  • Alarms at Construction Worksites
  • Portable Alarm Systems
  • Video Analytics
  • Internet Protocol
  • Marriage of Form and Function
  • Stopping the False Alarm
  • The Culprits
  • Table 4-10 Most Common Customer Causes of False Alarms, 2005-2006
  • False Alarm? You' re Gonna Pay!
  • Table 4-11 Potential One-Year Cost of False Alarms for Citrus Heights, CA, Residents Using ADT
  • The Sky Is Falling!
  • Enhanced Call Verification
  • Noise Pollution Innovation
  • Growing Oversight
  • Alarm Company Negligence: Is It Gross or Is It Ordinary?

Chapter 5 Corporate Profiles

• Overview
• Table 5-1 Top 25 Alarm System Service Providers by Number of Residential Subscribers, 2005 and 2006
• Table 5-2 Top 25 Alarm System Service Providers by Number of Non-Residential Subscribers, 2005 and 2006
• Tyco International Ltd.
  • Overview
  • Performance
  • Figure 5-1 Estimated U.S. Revenues of Tyco International Fire & Security, 2002-2006 (in billion $)
  • Figure 5-2 Share of Product vs. Service Sales: Tyco International Fire & Security U.S. Revenues, 2002-2006 (%)
  • Figure 5-3 Share of Security vs. Fire Sales: Tyco International Fire & Security U.S. Revenues, 2002-2006 (%)
  • Product and Service Portfolio
  • Table 5-3 Selected ADT Fire & Security Alarm Systems and Solutions by Customer Type
  • Table 5-3 [cont.] Selected ADT Fire & Security Alarm Systems and Solutions by Customer Type
  • Significant Events
• Siemens AG
  • Overview
  • Siemens Building Technology, Inc.
  • Performance
  • Figure 5-4 Estimated U.S. Revenues of Siemens Intrusion and Fire Alarm Systems, 2002-2006 (in million $)
  • Product Portfolio
  • Significant Events
• The Brink' s Co.
  • Overview
  • Performance
  • Figure 5-5 U.S. Revenues of Brink' s Home Security, 2002-2006 (in million $)
  • Product Portfolio
  • Table 5-4 Brink' s Home Security Services by Customer Type
  • Significant Events
• United Technologies Corp.
  • Overview
  • Performance
  • Figure 5-6 Estimated U.S. Revenues of UTC Fire & Security, 2002-2006 (in million $)
  • Product Portfolio
  • Table 5-5 Selected UTC Fire & Security Alarm Systems and Solutions by Customer Type
  • Significant Events
• The Stanley Works
  • Overview
  • Performance
  • Figure 5-7 U.S. Revenues of Stanley Security Solutions, 2002-2006 (in million $)
  • Product Portfolio
  • Table 5-6 Selected Stanley Security Products and Services by Customer Type
  • Significant Events
• Honeywell
  • Overview
  • Performance
  • Figure 5-8 U.S. Revenues of Honeywell Intrusion and Fire Alarm Systems, 2002-2006 (in million $)
  • Product Portfolio
  • Table 5-7 Selected Honeywell Fire & Security Alarm Systems and Solutions by Brand
  • Significant Events
• Protection One, Inc.
  • Overview
  • Performance
  • Figure 5-9 U.S. Revenues of Protection One and Integrated Alarm Services Group, 2002-2006 (in million $)
  • Product Portfolio
  • Table 5-8 Selected Protection One Fire & Security Alarm Systems and Services by Customer Type
  • Significant Events
• Monitronics International, Inc.
  • Overview
  • Performance
  • Figure 5-10 U.S. Revenues of Monitronics International, 2002-2006 (in million $)
  • Product Portfolio
  • Table 5-9 Selected Monitronics Fire & Security Alarm Systems and Services by Customer Type
  • Significant Events
• GE Security
  • Overview
  • Performance
  • Figure 5-11 Estimated U.S. Revenues of GE Security, 2002-2006 (in million $)
  • Product Portfolio
  • Table 5-10 Selected GE Security Fire & Security Alarm Systems and Solutions by Category
  • Significant Events
• Bosch North America
  • Overview
  • Performance
  • Figure 5-12 Estimated U.S. Revenues of Bosch North America' s Intrusion and Fire Alarm Systems, 2002-2006 (in million $)
  • Product Portfolio
  • Table 5-11 Selected Bosch Fire & Security Alarm Systems and Solutions by
  • Category
  • Significant Events

Chapter 6 Distribution and Marketing

• Diverse and Fragmented Marketplace May Become More So
• Manufacturer Distribution Points: Mostly Intermediary
• Progression of Alarm System Business Models and Distribution
• Authorized Dealer Programs
• Table 6-1 Selected Alarm System Authorized Dealer Programs, 2007
• Table 6-1[cont.] Selected Alarm System Authorized Dealer Programs, 2007
• Builder Programs May Suffer
• Alternative Retailer Opportunities
• Wooing Salespeople Outside the Xbox
• Get Branding or Get Lost
• Residential Consumer Direct Marketing Concerns
• Infomercials and Home Shopping Channels
• Marketing Fear
• The Internet Shifts Outreach
• Busy Trade Show Circuit
• Table 6-2 Selected Security Industry Trade Shows and Conferences, 2007

Chapter 7 End User Discussion

• Non-residential Security and Safety End Users Expand
• Homeland Security Influences Market Growth
• Table 7-1 U.S. Homeland Security Funding by National Strategy Mission Area, 2005 and 2006 (in billion $)
• FIPS 201 Will Create Opportunities
• Niche Becoming the Norm
• Monitoring for Air Quality, Global Warming and Earthquakes
• Asset Tracking: From Cars to Kids
• Small Business Outsourcing
• Protecting the Vulnerable
• Education and Healthcare Facilities
• Table 7-2 Industry Response to "How do you believe the Virginia Tech tragedy will affect the electronic security industry?"
• Domestic Violence Victim Empowerment
• Keeping Kids Safe
• Facility Managers Hold the Purse Strings
• More Concerned About Internal Problems
• Consider Security Good, Little Assessment Though
• Budget Issues Drive Decisions
• Consumer Focus
  • A Note About the Simmons Survey
  • Fire Detector Ownership Outstrips Burglar Detector
  • Table 7-3 Alarm & Alarm System Penetration Rates, 2003-2006 (% of U.S. households)
  • Targeted Demographic Opportunities
  • Table 7-4 Usage Indexes by Demographic Breakout: Owners of Burglar Alarm/Security Systems or Smoke/Fire Detectors vs. Non-owners, 2006 (U.S. households)
  • Table 7-4 [cont.] Usage Indexes by Demographic Breakout: Owners of Burglar Alarm/Security Systems or Smoke/Fire Detectors vs. Non-owners, 2006 (U.S. households)
  • Table 7-4 [cont.] Usage Indexes by Demographic Breakout: Owners of Burglar Alarm/Security Systems or Smoke/Fire Detectors vs. Non-owners, 2006 (U.S. households)
  • Less Fortunate, More Fearful?
  • Table 7-5 Indicator Indexes for Agreement with Psychographic Statement: "I Worry About Violence and Crime," 2006 (U.S. households)
  • Table 7-6 Indicator Indexes for Agreement with Psychographic Statement: "I Worry About Violence and Crime and I Own a Burglar Alarm/Security System," 2006 (U.S. households)
  • Home Improvement Linked to Alarm Ownership
  • Table 7-7 Indicator Indexes for Selected Home Improvement Activities: Burglar Alarm/Security System Owners, 2006 (U.S. households)

Appendix of Selected Marketers