Table of Contents
Chapter 1 Executive Summary
- Scope of the Report
- Methodology
- Residential Fence, Deck & Rail Market
- Fence, Deck & Rail Suffers Drop to $10 Billion in 2007
- Figure 1-1 U.S. Residential Fence, Deck & Rail Market: Total and Fence
vs. Deck & Rail, 1998-2007 (in billion $)
- U.S. Fence, Deck & Rail Market to Reach $11.8 Billion by 2012
- Figure 1-1 Forecasted U.S. Residential Fence, Deck & Rail Market: Total
and Fence vs. Deck & Rail, 2007-2012 (in billion $)
- Economic Growth Factors
- 2008 Real GDP Growth Forecasted at a Meager 0.9%
- Figure 1-3 Percentage Changes in U.S. Current-Dollar GDP, Real GDP and
the GDP Price Index, 2002-2008 (%)
- Commodities
- Housing Market Trends
- Residential Markets Head South
- Home Maintenance and Improvements Lose Some Steam
- Figure 1-4 U.S. Quarterly Expenditures for Home Maintenance/Repairs and
Improvements, 2004-2007 (in billion $)
- Outdoor Living Projects May Propel Remodeling Growth
- Outside Residential Additions and Alterations
- Figure 1-4 Deck or Porch Additions to Occupied Residential Structures,
1997-2005 (in thousands of projects)
- Deck, Porch DIYers Declining Faster Than Outside Contractors
- Unattached Additions, Alterations on the Rise
- Fencing, Wall Projects Show Slower Growth
- Product and Consumer Trends
- Can Green Boost Fence, Deck & Rail?
- Composite Sources Go Beyond Plastics
- Composite Benefits and Obstacles
- Nanotechnology: The Next Wave
- Cellular PVC Alternative
- Design Me!
- The Outdoor Lifestyle
- Outdoor Living Affects Fencing
- DIY Home Improvement
- Women Doing It for Themselves
- Baby Boomers
- American Mobility Shifts to Warmer West and South
- Weather Anomalies Pose Threats and Opportunities
- Remodeling Hangs Tough
- Distribution Trends
- Overview: Highly Diverse and Fragmented Marketplace
- Competitive Distribution Landscape
- Manufacturer Distribution Points Mostly Intermediary
- Dealer and Builder Programs
- Retailing
- Direct Sales
- Promotion Trends
- Magazines and Websites
- Event and Contest Sponsorships
- Trade Shows
- Word of Mouth
- Product Placement Works in Reality
- The Internet Shifts Outreach
- Core Company Values Important
- Direct Mail Lists Still an Opportunity
- Consumer Home Improvement
- Demographic Characteristics of Recent Remodelers
- Demographic Characteristics of Future Remodelers
- Home Improvement Expenditures
- Decking Accounts for 3% of Improvement Activity
- Demographic Characteristics of Outdoor Deck Buyers
- DIY vs. Service-Supplied Decks and Porches/Patios
Chapter 2 Market Size and Growth
- Scope of the Report
- Methodology
- Differences Between Chapter 2 and Chapter 3
- Residential Improvement Market
- Over $200 Billion in Residential Improvement Expenditures
- Figure 2-1 U.S. Residential Improvement Expenditures: Total and
Owner-Occupied vs. Rental Properties, 1998-2007 (in billion $)
- Table 2-1 Total U.S. Residential Improvement Expenditures and
Year-over-Year Gain, 1998-2007 (in billion $)
- Figure 2-2 Estimated Share of U.S. Residential Improvement Market by
Property Type, 2007 (%)
- Owner-Occupied Expenditures Drop 9%
- Rental Expenditures Yo-Yo
- Table 2-2 U.S. Residential Improvement Expenditures: Owner-Occupied vs.
Rental Properties, 1998-2007 (in billion $)
- Figure 2-3 Share of U.S. Residential Improvement Market by Property
Type, 1998-2007 (%)
- Residential Fence, Deck & Rail Market
- Housing Bubble Put Fence, Deck & Rail into Overdrive
- Fence, Deck & Rail Suffers Drop to $10 Billion in 2007
- Figure 2-4 U.S. Residential Fence, Deck & Rail Market: Total and Fence
vs. Deck & Rail, 1998-2007 (in billion $)
- Table 2-3 U.S. Residential Fence, Deck & Rail Market and Year-over-Year
Gain, 1998-2007 (in million $)
- Figure 2-5 Estimated Fence vs. Deck & Rail Share of U.S. Residential FDR
Market, 2007 (%)
- Deck & Rail Market Declines 15% in 2007
- Fence Market Declines 17% in 2007
- Table 2-4 U.S. Residential Fence, Deck & Rail Market 1998-2007 (in
billion $)
- Figure 2-6 Fence vs. Deck & Rail Share of U.S. Residential FDR Market,
1998-2007 (%)
- Market Forecast
- U.S. Fence, Deck & Rail Market to Reach $11.8 Billion by 2012
- Consumer Driven Trends Not Much Help
- WPC Potential Thwarted Somewhat
- Figure 2-7 Forecasted U.S. Residential Fence, Deck & Rail Market: Total
and Fence vs. Deck & Rail, 2007-2012 (in billion $)
Chapter 3 Category Focus
- Overview
- Metal & Wood Fence
- Wood & Wood-Plastic Composite Deck & Rail
- Vinyl Building Products
- Table 3-1 U.S. Shipments of Building & Construction Fabricated Plastics
and Other Building & Construction Plastics, 1997-2007 (in million $)
- Metal & Wood Fence Products
- Banner Years Over as Metal & Wood Fence Market Stalls
- Figure 3-1 U.S. Metal & Wood Fence Products Market: Total and Metal vs.
Wood, 1998-2007 (in billion $)
- Table 3-2 Total U.S. Metal & Wood Fence Products Market and
Year-over-Year Gain, 1998-2007 (in million $)
- Metal' s Larger Share Staved Off Further Losses in 2007
- Figure 3-2 Estimated Share of U.S. Metal & Wood Fence Products Market by
Material, 2007 (%)
- Figure 3-3 Share of U.S. Metal & Wood Fence Products Market by Material,
1998-2007 (%)
- Aluminum Fence Shines, Wood Disintegrates
- Table 3-3 U.S. Metal & Wood Fence Products Market by Material, 1998-2007
(in million $)
- Metal & Wood Fence Shipments, Imports and Exports
- Table 3-4 U.S. Shipments, Imports and Exports of Metal & Wood Fence
Products, 1998-2007 (in million $)
- Domestic vs. Foreign Production as a Share of U.S. Market
- Figure 3-4 U.S. Net Shipments of Metal & Wood Fence Products and Share
of Market, 1998-2007 (in billion $)
- Table 3-5 U.S. Net Shipments of Metal & Wood Fence Products and
Year-over-Year Gain, 1998-2007 (in million $)
- Figure 3-5 U.S. Imports of Metal & Wood Fence Products and Share of
Market, 1998-2007 (in million $)
- Table 3-6 U.S. Imports of Metal & Wood Fence Products and Year-over-Year
Gain, 1998-2007 (in million $)
- U.S. Manufacturers Exporting a Greater Share of Shipments
- Figure 3-6 U.S. Exports of Metal & Wood Fence Products and Share of U.S.
Shipments, 1998-2007 (in million $)
- Table 3-7 U.S. Exports of Metal & Wood Fence Products and Year-over-Year
Gain, 1998-2007 (in million $)
- Metal & Wood Fence Product Imports by Country
- Table 3-8 U.S. Imports of Metal & Wood Fence Products by Country of
Origin, 1998 and 2003-2007 (in million $)
- Figure 3-7 Share of U.S. Metal & Wood Fence Product Imports by Country
of Origin, 2007 (%)
- Metal & Wood Fence Product Exports by Country
- Table 3-9 U.S. Exports of Metal & Wood Fence Products by Country of
Destination, 1998-2007 (in million $)
- Figure 3-8 Share of U.S. Metal & Wood Fence Product Exports by Country
of Destination, 2007 (%)
- Wood & Wood-Plastic Composite Deck & Rail Products
- WPC Outlasts Wood
- Figure 3-9 Estimated U.S. Wood & WPC Deck & Rail Products Market: Total
and Wood vs. WPC, 1998-2007 (in million $)
- Table 3-10 Estimated Total U.S. Wood & WPC Deck & Rail Products Market
and Year-over-Year Gain, 1998-2007 (in million $)
- Table 3-11 Estimated U.S. Wood & WPC Products Manufacturing Market by
Material, 1998-2007 (in million $)
- WPC Grabs Market Share
- Figure 3-10 Estimated Share of Wood & WPC Deck & Rail Products Market by
Material, 2007 (%)
- Figure 3-11 Estimated Share of Wood and & WPC Deck & Rail Products
Market by Material, 1998-2007 (%)
Chapter 4 Competitor Profiles
- Overview
- About Selected Profiles
- Shuffling of the Boards, Consolidation Strong
- M&A to Continue in Softer Market
- Changing Market Shuts Down Facilities
- Advanced Environmental Recycling Technologies, Inc. (AERT)
- Overview
- Performance
- Figure 4-1 Total Net Sales of AERT Fence, Deck & Rail Products,
2003-2007 (in million $)
- Figure 4-2 Estimated Brand Share of Net Sales for AERT Fence, Deck &
Rail Products, 2007 (%)
- Product Portfolio
- Table 4-1 Selected AERT Product Lines
- Significant Events
- CertainTeed
- Overview
- Performance
- Figure 4-3 Total Net Sales of CertainTeed, 2003-2007 (in billion $)
- Product Portfolio
- Table 4-2 Selected CertainTeed Product Lines
- Significant Events
- Fiber Composites, LLC
- Overview
- Performance
- Figure 4-4 Estimated Total Net Sales of Louisiana Pacific Composite Deck
& Rail Products, 2003-2007 (in million $)
- Product Portfolio
- Table 4-3 Selected Fiber Composite Product Lines
- Significant Events
- MMI Products, Inc. (CRH Plc)
- Overview
- Performance
- Figure 4-5 Total Net Sales of MMI Fence, Deck & Rail Products, 2003-2007
(in million $)
- Product Portfolio
- Ply Gem Industries, Inc.
- Overview
- Performance
- Figure 4-6 Total Net Sales of Ply Gem Siding, Fence, Deck & Rail
Products, 2003-2007 (in million $)
- Product Portfolio
- Table 4-7 Ply Gem Fencing & Decking Product Portfolio
- Significant Events
- Trex Company, Inc.
- Overview
- Performance
- Figure 4-7 Total Net Sales of Trex Fence, Deck & Rail Products,
2003-2007 (in million $)
- Product Portfolio
- Table 4-5 Trex Fence, Deck & Rail Product Portfolio
- Significant Events
- Universal Forest Products, Inc.
- Overview
- Performance
- Figure 4-8 Total Net Sales of Universal Forest Products, 2003-2007 (in
billion $)
- Figure 4-9 Share of UFPI Net Sales by Customer Type, 2007 (%)
- Figure 4-10 Total Net Sales of UFPI Fence, Deck & Rail Products,
2003-2007 (in million $)
- Figure 4-11 Total Net Sales of UFPI Preservative-Treated Lumber,
2003-2007 (in million $)
- Product Portfolio
- Table 4-6 UFPI Fencing & Decking Product Portfolio
- Significant Events
Chapter 5 Economic and Housing Market Trends
- Overview
- Economic Factors
- 2008 Real GDP Growth Forecasted at a Meager 0.9%
- Figure 5-1 U.S. Current-Dollar GDP vs. Real GDP, 2002-2008 (in trillion
$)
- Figure 5-2 Percentage Changes in U.S. Current-Dollar GDP, Real GDP and
the GDP Price Index, 2002-2008 (%)
- Commodities
- Fence Stock Prices
- Figure 5-3 Fence Stock Monthly Price Index, 2007
- Steel Wire Prices
- Figure 5-4 Steel Wire Average Price Index, 1998-2007
- Other Plastic Construction Product Prices
- Figure 5-5 Other Plastic Construction Products Average Price Index,
1998-2007
- Soft Lumber, Cut Stock Prices
- Figure 5-6 Soft Lumber, Cut Stock Average Price Index, 1998-2007
- Composite Framing Lumber Prices
- Figure 5-7 Composite Framing Lumber Average Prices per 1,000 Boardfeet,
1998-2007
- Housing Market Trends
- Residential Markets Head South
- New Home Sales
- Figure 5-8 Annualized U.S. New Single-Family Home Sales by Region,
January 1997-July 2007 (in thousands of units)
- Figure 5-9 Annual U.S. Existing Home Sales by Region, 1963-2007 (in
thousands of units)
- Existing Home Sales
- Pending Home Sales
- Figure 5-10 Annual U.S. Existing Home Sales by Region, 1997-2007 (in
thousands of units)
- Figure 5-11 U.S. Pending Home Sales Index by Region, 2004-2006,
January-December 2007
- Building Permits
- Figure 5-12 U.S. New Housing Units Authorized by Building Permits,
January 1997-December 2007 (in thousands of units)
- Outdoor Features in New One-Family Houses
- Decks
- Porches
- Patios
- Figure 5-14 Presence of a Patio, Porch or Deck in New One-Family Houses
Completed, 1997-2007 (in thousands of units)
- Home Maintenance and Improvements Lose Some Steam
- Figure 5-13 U.S. Quarterly Expenditures for Home Maintenance/Repairs and
Improvements, 2004-2007 (in billion $)
- Outdoor Living Projects May Propel Remodeling Growth
- Outside Residential Additions and Alterations
- Figure 5-15 Deck or Porch Additions to Occupied Residential Structures,
1997-2005 (in thousands of projects)
- Deck, Porch DIYers Declining Faster Than Outside Contractors
- Figure 5-16 Additions to Occupied Residential Structures, Work Done by
Household, 1997-2005 (in thousands of projects)
- Figure 5-17 Additions to Occupied Residential Structures, Work Not Done
by Household, 1997-2005 (in thousands of projects)
- Unattached Additions, Alterations on the Rise
- Figure 5-18 Patio, Terrace and Detached Deck Additions and Alterations:
Work Done by Household vs. Not Done by Household, 1997-2005 (in thousands of
projects)
- Fencing, Wall Projects Show Slower Growth
- Figure 5-19 Fencing and Wall Additions and Alterations: Work Done by
Household vs. Not Done by Household, 1997-2005 (in thousands of projects)
Chapter 6 Product and Consumer Trends
- Can Green Boost Fence, Deck & Rail?
- Composite Sources Go Beyond Plastics
- Plastics to Composites and Back Again
- Non-Wood Composites
- Science and the Art of Recycling
- Composite Benefits and Obstacles
- Nanotechnology: The Next Wave
- Ban on CCA Treated Wood
- Cellular PVC Alternative
- Design Me!
- The Outdoor Lifestyle
- Cocooning Outdoors: "Outdoor Rooms" on the Rise
- FDR Central to the Outdoor Room
- The Deck Is Only One Component
- Outdoor Living Affects Fencing
- Enabling Design Technology
- Exurbia Needs to Relax Too
- Aesthetic Focus on Natural, Reusable and Sustainable
- DIY Home Improvement
- Women Doing It for Themselves
- Baby Boomers
- Boomers Prefer Staying Put, Investing in Home
- Privacy and Style More Meaningful Than Safety?
- American Mobility Shifts to Warmer West and South
- Weather Anomalies Pose Threats and Opportunities
- Remodeling Hangs Tough
- A Tick Down Market?
Chapter 7 Distribution and Promotion Trends
- Overview: Highly Diverse and Fragmented Marketplace
- Distribution
- Competitive Distribution Landscape
- Manufacturer Distribution Points Mostly Intermediary
- Dealer and Builder Programs
- Retailing
- Direct Sales
- Marketing and Promotion
- Magazines and Websites
- Event and Contest Sponsorships
- Trade Shows
- Word of Mouth
- Product Placement Works in Reality
- The Internet Shifts Outreach
- Warranties
- Do the Green Thing
- Core Company Values Important
- Direct Mail Lists Still an Opportunity
Chapter 8 Home Improvement Activity
- Note on Simmons Market Research Bureau Consumer Data
- Homeowner Remodeling Activity and Intent
- Table 8-1 Percentage of Homeowners Who Did or Plan to Do Remodeling, 2007
vs. 2004
- Demographic Characteristics of Recent Remodelers
- Table 8-2 Demographic Indicators for Homeowners Who Have Remodeled in the
Last 12 Months, 2007
- Demographic Characteristics of Future Remodelers
- Table 8-3 Demographic Indicators for Homeowners Who Plan to Remodel in the
Next 12 Months, 2007
- Table 8-3 [Cont.] Demographic Indicators for Homeowners Who Plan to
Remodel in the Next 12 Months, 2007
- Home Improvement Expenditures
- Table 8-4 Percentage of Homeowners Spending on Home Improvements in Last
12 Months, by Spending Range, 2007 vs. 2004
- Demographic Characteristics of Those Who Spent $251-$999
- Table 8-5 Demographic Indicators for Homeowners Spending $251-$999 on Home
Improvements, 2007
- Demographic Characteristics of Those Who Spent $1,000-$1,999
- Table 8-6 Demographic Indicators for Homeowners Spending $1,000-$1,999 on
Home Improvements, 2007
- Selected Home Improvement Characteristics
- Table 8-8 Percentage of Homeowners Who Bought Selected Outdoor Home
Improvements in Last 12 Months, 2007 vs. 2004
- Demographic Characteristics of Outdoor Deck Buyers
- Table 8-9 Demographic Indicators for Homeowners Who Bought an Outdoor Deck
in the Last 12 Months, 2007
- Demographic Characteristics of Outdoor Porch/Patio Buyers
- Table 8-10 Demographic Indicators for Homeowners Who Bought an Outdoor
Porch/Patio in the Last 12 Months, 2007
- Homeowner Expenditures on Outdoor Decks and Porches/Patios
- Table 8-11 Percentage of Homeowners Spending on Outdoor Decks and
Porches/Patios in Last 12 Months, by Spending Range, 2007
- DIY vs. Service-Supplied Decks and Porches/Patios
- Table 8-12 Percentage of DIY vs. Service-Supplied Outdoor Deck and
Porch/Patio Home Improvements in Last 12 Months, 2007
Appendix: Selected Addresses
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