Table of Contents
Chapter 1 Executive Summary
- Scope of the Report
- Methodology
- Market Size and Growth
- Market Drops 13% to $12.4 Billion
- Figure 1-1 U.S. Kitchen Cabinet Value of Apparent Consumption
1998-2007 (in billions $)
- New Home Market Drags Down Remodel Market
- Figure 1-2 Total New and Remodeled Kitchens and Share of Total
Kitchens 1998-2007 (millions units, percent)
- Figure 1-3 U.S. Kitchen Cabinet Value of Apparent Consumption
1998-2007 (in billions $)
- Market Forecast
- Kitchen Cabinet Market to Reach $12.9 Billion
- Figure 1-4 Projected U.S. Kitchen Cabinet Value of Apparent
Consumption 2007-2012 (in billions $)
- Economic Issues
- Producer Prices
- Lumber Prices Plummet, Provide Relief in Tough Times
- Total Residential Investment and Rates
- Figure 1-5 Comparison of Total Residential Investment, Residential
Improvement Spending, Average 30-Year Mortgage Rate and Average Prime Rate
1990-2008, Quarterly (in billions $, percent)
- Building Permits by Region
- Residential Markets Head South
- New Home Sales
- Existing Home Sales
- Home Maintenance and Improvements Lose Some Steam
- Trends and Growth Factors
- The Multi-Faceted Kitchen
- My Lifestyle, My Ego, My Kitchen
- The Outdoor Lifestyle
- Design With Single Women In Mind
- Baby Boomers Aging in Place
- Universal Design
- Remodeling Opportunities
- DIY Home Improvement
- Form Gets More Function
- Consumers Comfortable With Color
- Aesthetic Focus on Natural, Reusable and Sustainable
- Clutter Leads to Increased Storage Needs
- Mainstreaming Green
- Market Outreach
- Changing Distribution Landscape
- Big Box Affecting Distribution and Manufacturing
- Consolidation Affects Marketplace
- Marketing and Promotion
- Magazines and Websites
- Trade Shows
- Word of Mouth Goes Hi-Tech
- Targeted End-User Marketing
- Strange Cabinet Partners
- Reality TV: A Product Placement Haven
- Importance of Company Ethics
- Consumer Home Improvement Activity
- Household Remodeling Activity and Intent Stable
- Bathroom Most Popular Improvement Area
- Kitchen Cabinet Purchase Steady
- Demographic Characteristics of Recent Kitchen Cabinet Purchasers
- Household Expenditure on Kitchen Cabinets
- DIY vs. Service-Supplied Kitchen Cabinet Work
- Retail Preferences
- Table 1-1 Percentage of Kitchen Remodelers, Planners and Cabinet
- Purchasers Who Shopped in the Last Three Months, by Store, 2008
Chapter 2 Market Size and Growth
- Scope of the Report
- Methodology
- Market Size and Growth
- Market Drops 13% to $12.4 Billion
- Figure 2-1 U.S. Kitchen Cabinet Value of Apparent Consumption
1998-2007 (in billions $)
- Value of Trade Components
- Table 2-1 U.S. Kitchen Cabinetry Value of Shipments, Imports, Exports
and Apparent Consumption, 1998-2007 (in millions $)
- Imports Making Inroads, Capture 7% of Market
- Figure 2-2 Kitchen Cabinet Net Shipments (Shipments minus Exports), by
Value and Percent of U.S. Apparent Consumption 1998-2007 (percent)
- Figure 2-3 Kitchen Cabinet Imports, by Value and Percent of U.S.
Apparent Consumption 1998-2007 (percent)
- Canada, China Top Countries for Imports
- Table 2-2 U.S. Kitchen Cabinetry Value of Imports by Country of Origin
1998-2007 (in U.S. $)
- Figure 2-4 Top Ten Kitchen Cabinet Value of Imports by Country of
Origin 2007 (percent)
- Value of U.S. Exports Boom
- Figure 2-5 U.S. Kitchen Cabinets Value of Shipments and Exports, and
Exports as a Percentage of Total Shipments, 1998-2007 (percent)
- Table 2-3 U.S. Kitchen Cabinetry Value of Imports by Country of Origin
1998-2007 (in U.S. $)
- Figure 2-6 Top Ten Kitchen Cabinetry Value of Imports by Country of
Origin 2007 (percent)
- New Home Market Drags Down Remodel Market
- Figure 2-7 Total New and Remodeled Kitchens and Share of Total
Kitchens 1998-2007 (millions units, percent)
- Figure 2-8 U.S. Kitchen Home Improvement Spending 1998-2007 (in
billions $)
- Market Forecast
- Kitchen Cabinet Market to Reach $12.9 Billion
- Figure 2-9 U.S. Kitchen Cabinet Value of Apparent Consumption 2007
to 2012 (in billions $)
Chapter 3 Competitor Profiles
- Overview
- Figure 3-1 Share of U.S. Kitchen Cabinet Sales 2007 (percent)
- American Woodmark Corporation
- Overview
- Performance
- Figure 3-2 American Woodmark Net Sales Fiscal Year-End April 2004-2008
(in millions $)
- Figure 3-3 Percent Change in American Woodmark Kitchen Cabinet Unit
- Volume and Price per Unit , Fiscal Year End April 2003-2008 (percent)
- New Home Market Hits American Woodmark Hard
- Figure 3-4 Share of American Woodmark Kitchen and Other Cabinet Sales
by End Market: New Home Building versus Kitchen Remodeling Fiscal Year End
April 2004-2008 (percent)
- Figure 3-5 American Woodmark Customer Mix Fiscal Year End April 2008
(percent)
- Product Highlights
- Masco Corporation
- Overview
- Product Highlights
- Performance
- Figure 3-6 Masco Corporation Net Sales 2003-2007 (in billions $)
- Figure 3-7 Masco Corporation Customer Mix 2007 (percent)
- Figure 3-8 Estimated Masco Corporation U.S. Kitchen Cabinet Net Sales
2003-2007 (in millions $)
- MasterBrand Cabinets, Inc. (Fortune Brands, Inc.)
- Overview
- Product Highlights
- Performance
- Figure 3-9 Fortune Brands, Inc. Home & Hardware Net Sales 2003-2007
(in billions $)
- Figure 3-10 Estimated MasterBrand Cabinets U.S. Sales 2003-2007 (in
millions $)
- Norcraft Companies L.P.
- Overview
- Product Highlights
- Figure 3-11 Share of Norcraft Sales by Brand 2007 (percent)
- Performance
- Figure 3-12 Norcraft Companies Net Sales 2003-2007 (in millions $)
- RSI Holding Corporation
- Overview
- Product Highlights
- Performance
- Figure 3-13 RSI Holding Corp Net Sales 2002-2006 (in millions $)
Chapter 4 Economic Factors
- Overview
- 2008 Real GDP Growth Forecasted at a Meager 1.1%
- Figure 4-1 U.S. Current-Dollar GDP vs. Real GDP, 2000-2008 (in trillion
$)
- GDP Price Index Ticked Up
- Figure 4-2 Percentage Changes in U.S. Current-Dollar GDP, Real GDP and
the GDP Price Index, 2002-2008 (%)
- Economic Future Uncertain
- Personal Consumption Slows
- Figure 4-3 U.S. Current-Dollar vs. Real Personal Consumption
Expenditures, 2000-2007 (in billion $)
- Figure 4-4 Percentage Changes in U.S. Current-Dollar vs. Real Personal
Consumption Expenditures and Inflation, 2001-2008 (%)
- Kitchen Cabinets and the Economy
- U.S. Dollar Decline
- Figure 4-5 Federal Reserve Bank of Atlanta' s Trade-Weighted U.S. Dollar
- Index, January 1995-May 2008 (index)
- Producer Prices
- Figure 4-6 Wood Kitchen Cabinet and Countertop Manufacturing Producer
- Price Index and the Wood Kitchen Cabinets and Cabinet Work Commodity
- Index 1998-2008 (index)
- Figure 4-7 Percentage Changes in the Wood Kitchen Cabinet and Countertop
- Manufacturing Producer Price Index and the Wood Kitchen Cabinets and
Cabinet Work Commodity Index, 1998-2008 (%)
- Lumber Prices Plummet, Provide Relief in Tough Times
- Figure 4-8 Hardwood and Softwood Lumber Commodity Price Index 1998-2008
(index)
- Figure 4-9 Percentage Changes in the U.S. Hardwood Lumber and Softwood
- Lumber Commodity Price Index, 1998-2008 (%)
- Housing Market Trends
- Total Residential Investment and Rates
- Figure 4-10 Comparison of Total Residential Investment, Residential
- Improvement Spending, Average 30-Year Mortgage Rate and Average Prime
- Rate 1990-2008, Quarterly (in billions $, percent)
- Building Permits by Region
- Figure 4-11 U.S. New Housing Units Authorized by Building Permits,
January 1998-April 2008 (in thousands of units)
- Residential Markets Head South
- New Home Sales
- Figure 4-12 Seasonally Adjusted Annual Rate of U.S. New Single-Family
Home
- Sales by Region, January 1998-May 2008 (in thousands of units)
- Figure 4-13 Annual U.S. New Home Sales by Region, 1963-2007 (in
thousands of units)
- Existing Home Sales
- Figure 4-14 Annual U.S. Existing Home Sales by Region, 1997-2007 (in
thousands of units)
- Pending Home Sales
- Figure 4-15 U.S. Pending Home Sales Index by Region, 2004-2006,
January 2007-May 2008
- Home Maintenance and Improvements Lose Some Steam
- Figure 4-16 U.S. Quarterly Expenditures for Home Maintenance/Repairs
and Improvements, 2004-2007 (in billion $)
Chapter 5 Trends and Growth Factors
- The Multi-Faceted Kitchen
- My Lifestyle, My Ego, My Kitchen
- Service Me!
- Design Me!
- Customize Me!
- Virtual Cabinets
- The Outdoor Lifestyle
- Design With Women In Mind
- Baby Boomers Age In Place
- Boomers Prefer Staying Put, Investing in Home
- Universal Design
- Remodeling Versus Refacing
- DIY Home Improvement
- Form Gets More Function
- Consumers Comfortable With Color
- Aesthetic Focus on Natural, Reusable and Sustainable
- Clutter Leads to Increased Storage Needs
- Getting Green
- New Infrastructure for a Green Market
- The Consumer Has Spoken…a Little
- Differentiating What is "Green"
- The Coming Residential Wave
- Manufacturers Pour on the Green
- Can Green Boost Kitchen Cabinet Industry?
- Green Opportunity For Small Businesses
Chapter 6 Market Outreach
- Changing Distribution Landscape
- Big Box Affecting Distribution and Manufacturing
- Consolidation Affects Marketplace
- Marketing and Promotion
- Magazines and Websites
- Trade Shows
- Word of Mouth Goes Hi-Tech
- Targeted End-User Marketing
- Strange Cabinet Partners
- Reality TV: A Product Placement Haven
- Importance of Added Values
- KCMA Making Green Inroads
- Importance of Company Ethics
Chapter 7 Consumer Home Improvement Activity
- Note on Simmons Market Research Bureau Consumer Data
- Household Remodeling Activity and Intent
- Table 7-1 Percentage of Households Who Did or Plan to Do Remodeling,
2004- 2008
- DIY vs. Service-Supplied Home Improvement Work
- Table 7-2 Percentage of Households Who Did Work Themselves or Hired a
Professional, 2004-2008
- Demographic Characteristics of Recent Remodelers
- Table 7-3 Demographic Indicators for Households Who Have Remodeled in
the Last 12 Months, 2008 (index)
- Table 7-3 (cont.) Demographic Indicators for Households Who Have
Remodeled in the Last 12 Months, 2008 (index)
- Demographic Characteristics of Future Remodelers
- Table 7-4 Demographic Indicators for Homeowners Who Plan to Remodel in
the Next 12 Months, 2008 (index)
- Home Improvement Expenditures
- Table 7-5 Percentage of Homeowners Spending on Home Improvements in Last
12 Months, by Spending Range, 2004-2008
- Home Improvement Activity By Room and Intent
- Table 7-6 Percentage of Homeowners Who Remodeled in Last 12 Months, by
Room, 2004-2008
- Table 7-7 Percentage of Homeowners With Plans to Remodeled in Next 12
Months, by Room, 2004-2008
- Demographic Characteristics of Recent Kitchen Remodelers
- Table 7-8 Demographic Indicators for Households Who Have Remodeled
Kitchen in the Last 12 Months, 2008
- Demographic Characteristics of Future Kitchen Remodelers
- Table 7-9 Demographic Indicators for Households Who Plan to Remodeled
Kitchen in the Next 12 Months, 2008
- Other Kitchen Improvement Specific Product Activity
- Table 7-10 Percentage of Total Population Who Purchased Kitchen Products
in Last 12 Months, 2004-2008
- Table 7-11 Percentage of Kitchen Remodelers and Cabinet Purchasers Who
Purchased Kitchen Products in Last 12 Months, 2008
- Demographic Characteristics of Recent Kitchen Cabinet Purchasers
- Table 7-12 Demographic Indicators for Households Who Bought Kitchen
Cabinets in the Last 12 Months, 2008
- Household Expenditure on Kitchen Cabinets
- Table 7-13 Percentage of Kitchen Remodelers and Cabinet Purchasers
- Spending on Kitchen Cabinets in Last 12 Months, by Spending Range,
2008150
- DIY vs. Service-Supplied Kitchen Cabinet Work
- Table 7-14 Percentage of Kitchen Remodelers and Cabinet Purchasers Who
Did Kitchen Cabinet Work Themselves or Hired a Professional, 2008
- Retail Preferences
- Table 7-15 Percentage of Kitchen Remodelers, Planners and Cabinet
- Purchasers Who Shopped in the Last Three Months, by Store, 2008
- Table 7-16 Percentage of Kitchen Remodelers, Planners and Cabinet
- Purchasers Who Purchased in the Last Four Weeks, by Store, 2008
Appendix Selected Addresses
|
Related Report
|
View Cart
