Abstract
This research report, World Market for LEDs and OLEDs, presents an in-depth
analysis of the development, applications, products, manufacturers, and trends
in the use of light-emitting diodes (LEDs) and organic light-emitting diodes
(OLEDs) in the United States. These two technologies have improved
dramatically over the past few years and are now poised to revolutionize the
lighting industry. The report provides a comprehensive analysis of the current
market for these technologies and projects future market size and end-use
applications through 2013. Marketing concerns including energy demand,
environmental impacts, economic conditions, consumer acceptance, intellectual
property rights, and government activities are discussed in relation to their
impact on market growth for LED and OLED technologies. The report also
profiles major manufacturers and marketers of LEDs and OLEDs and the
strategies they have adopted to maximize growth and profitability.
LEDs and OLEDs are currently used in numerous business and consumer products
but have yet to significantly penetrate the general illumination market. Cost
remains the final hurdle as brightness levels and operational lifetimes have
surpassed those of commonly used incandescent and fluorescent lighting
products. From mobile phones to automobiles to billboards and television sets,
LEDs and OLEDs have proven their effectiveness with their many advantages over
other lighting sources. This report delineates the potential impacts of these
two technologies bring to these and other applications over the next five
years.
Scope and Methodology
This report includes both primary and secondary research. Secondary research
data have been obtained from government sources, trade association
publications, business journals, and company literature. Simmons Market
Research Bureau (SMRB) and IRI provided primary research. Statistical data are
included for industry revenue, both globally and for the United States.
Historical data are provided for the 2003 to 2008 time frame with projections
of future sales through 2013. The base year for the report is 2008. Demand in
each of the following product application sectors is analyzed in terms of
overall revenue, both for business and consumer uses:
- Automotive Applications
- Display Backlighting Applications
- Mobile Applications
- Signals and Signage Applications
- General Illumination Applications
- Other Applications
Potential product applications, buying trends, environmental issues, and
energy considerations are also reviewed and analyzed. Market size estimates
and forecasts are based on historic data of LED and OLED sales, current
revenue trends based on secondary sources, and the impact of factors such as
environmental concerns, fuel and energy prices, economic considerations, and
housing and building trends.
How You Will Benefit from this Report
If your company is involved with general lighting, display advertising,
automotive lighting, or televisions, computer monitors, or other consumer
electronic displays - or if you are replacing your current lighting fixtures,
want to conserve energy, or begin a "green" initiative - you will find this
report invaluable, as it provides a comprehensive package of information and
insight about LEDs and OLEDs not offered in any other single source. You will
gain a thorough understanding of the current LED and OLED applications and
markets, as well as projected market sizes and trends through 2013.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for LED and OLED products.
- Research and Development Professionals stay on top of competitor
initiatives, product applications, and demand for LED and OLED products.
- Advertising Agencies working with clients in the general illumination,
display advertising, and consumer electronics markets develop compelling
messages and images to promote sales of LED and OLED products.
- Business Development Executives understand the dynamics of the LED and
OLED markets, identify potential partnerships, and detect new product
applications.
- Information and Research Center Librarians provide market researchers,
brand and product managers, and other colleagues with the vital information
they need to do their jobs more effectively.
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