Roofing Materials in the U.S., 2nd Edition

Table of Contents

• Scope of the Report
• Methodology
• Roofing Products Market Size and Growth
  • Roofing Market Nears $10.9 Billion
    • Figure 1-1: U.S. Roofing Products' Value of Apparent Consumption, 1999-2008 (in billions of dollars)
  • U.S. Roofing Products Market Size and Growth by Category
    • Asphalt, Metal Make up 91% of U.S. Roofing Products Market
    • Rubber and Concrete Capture More Than 5%
      • Table 1-1: U.S. Roofing Products' Value of Apparent Consumption by Category, 1999-2008 (in millions of dollars)
    • Wood and Clay Grab at Least 3%
      • Figure 1-2: Share of U.S. Roofing Products' Value of Apparent Consumption by Category, 2008 (percent)
• Forecast
  • Market to Reach $11.8 Billion by 2013
    • Figure 1-3: U.S. Roofing Products' Value of Apparent Consumption Forecast, 2008-2013 (in billions of dollars)
• Economic, Price Index and Housing Trends
  • Real GDP Growth Projected at Negative 1.0% for 2009
    • Inflation Rears Its Ugly Head
      • Figure 1-4: Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2001-2009 (percent)
  • The Economy and Roofing Products
  • The Increased Cost of Asphalt in 2008
    • Roofing Price Index Vaults Higher
      • Figure 1-5: Year-over-Year Percentage Change in Asphalt Paving Mixture & Block Manufacturing Producer Price Index and the Asphalt Shingle & Coating Materials Manufacturing Producer Price Index, 1999-2008 (percent)
    • Prices Through the Roof in 2008
      • Figure 1-6: Year-over-Year Percentage Change in Asphalt Roofing Product Manufacturing Producer Price Indexes: Roofing Asphalts & Pitches, Coatings, and Cements; Prepared Asphalt & Tar Roofing & Siding Products, 1999-2008 (percent)
  • Metal & Wood Price Increases More Modest
    • Figure 1-7: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: Wood Ties, Siding, Shingles, and Shakes and Contract Sawing of Logs Owned by Others & Sheet Metal Roofing and Roof Drainage Equipment, 1999-2008 (percent)
  • Clay & Concrete
    • Figure 1-8: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: All Other Structural Clay Products, Except Clay Refractories; Precast Concrete Slabs and Tile, Roof and Floor Units, 1999-2008 (percent)
  • Total Residential Investment and Rates
    • Figure 1-9: Comparison of Total Residential Investment, Residential Improvement Spending, Average 30-Year Mortgage Rate and Average Prime Rate, 1990-2008, Quarterly (in billions of dollars and percent)
  • Building Permits by Region Drop Off
  • Residential Markets Head South
• Style, Efficiency and Endurance Product Trends
  • Green Influencing Innovation
  • Will Green Survive a Slowdown?
  • Design and Efficiency Drive Product Development
    • Asphalt Ubiquity Threatened
    • A Move to Cool Roofs
    • Metal Resists Elements, Extends Life
  • Photovoltaic/Solar Technologies Heat Up
  • Green Roof Systems - A Dramatic Alternative
• Market Outreach
  • Overview: Diverse and Fragmented Marketplace
  • Internet Becomes More Important in Recession
  • Enabling Design Technology
  • Trade Shows
  • Product Placement Works in Reality
  • Warranties
  • Company Ethics Important to Customers
  • Partnering To Grow Business
• End User Market Trends
  • Non-Residential Spending
    • Figure 1-10: Total Non-Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)
  • Residential Spending
    • Figure 1-11: Total Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)
  • Roofing Replacement, Maintenance & Repair Spending
    • Figure 1-12: Total U.S. Roofing Replacement, Maintenance & Repair Spending and Percent of Total Private Residential Improvement Spending, 2002-2008 (in billions of dollars)
  • Roofing Contractor Revenue
    • Figure 1-13: Total Roofing Contractor Revenues and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)
  • A Look at Consumer Roofing Activity
    • Table 1-2: Household Penetration Rates for Selected Home Improvement Activity, 2004-2008 (percent)
  • Demographic Characteristics of Roofing Purchasers

• Scope of the Report
• Methodology
• Product Definitions
  • Roof Components
  • Shingles
  • Underlayment
  • Decking/Sheathing
  • Single-Ply Roofing
  • Hip
  • Ridge
  • Slope
• Types Of Roofing Products
  • Asphalt Shingles
  • Sheet Metal Roofs
  • Tile Roofs
  • Cool Roofs
    • Table 2-1: Comparison of Steep Slope Roofing by Material
  • Felt
  • Built Up Roofing (BUR)
  • Base Sheet
  • Cap Sheet
  • Roll Roofing
  • Ethylene Propylene Diene Monomer (EPDM)
  • Bitumen
  • Modified Bitumen
  • Atactic Polypropylene (APP)
  • Styrene Butadiene Styrene (SBS)
  • Self-Adhering Membrane
  • Roof Coatings
• Roofing Products Market Size and Growth
  • Roofing Market Nears $10.9 Billion
    • Figure 2-1: U.S. Roofing Products' Value of Apparent Consumption, 1999-2008 (in billions of dollars)
    • Table 2-2: U.S. Roofing Products' Value of Apparent Consumption and Year-over-Year Percentage Change, 1999-2008 (in millions of dollars)
  • U.S. Roofing Products Market Size and Growth by Category
    • Asphalt, Metal Make up 91% of U.S. Roofing Products Market
    • Rubber and Concrete Capture More Than 5%
      • Table 2-3: U.S. Roofing Products' Value of Apparent Consumption by Category, 1999-2008 (in millions of dollars)
    • Wood and Clay Grab at Least 3%
      • Figure 2-2: Share of U.S. Roofing Products' Value of Apparent Consumption by Category, 2008 (percent)
• Asphalt Roofing Products Category Focus
  • Asphalt Roofing Market Grows
    • Figure 2-3: U.S. Asphalt Shingle and Coating Materials Apparent Consumption and Percent of Total U.S. Roofing Products' Market, 1999-2008 (in billions of dollars)
    • Table 2-4: U.S. Asphalt Shingle and Coating Materials Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)
  • Asphalt Shingle & Coating Materials Quantity and Price
    • Figure 2-4: Estimated U.S. Asphalt Shingle and Coating Materials Apparent Consumption by Quantity and Average Price per Metric Ton, 1999-2008 (in millions of metric tons)
    • Table 2-5: Estimated U.S. Asphalt Shingle and Coating Materials Apparent Consumption by Quantity and Average Price per Metric Ton, and Yearover- Year Percentage Changes, 1999-2008 (in thousand metric tons)
  • Market Growth by Segment
    • Table 2-6: U.S. Asphalt Shingle & Coating Materials Shipments by Segment, 1999-2008 (in millions of dollars)
    • Figure 2-5: Share of U.S. Asphalt Shingle & Coating Materials Shipments by Segment, 2008 (percent)
  • Components of Trade
    • Table 2-7: U.S. Asphalt Shingle & Coating Materials Value of Components of Trade, 1999-2008 (in millions of dollars)
  • Net Shipment Value, Quantity and Price
    • Figure 2-6: U.S. Asphalt Shingle & Coating Materials Net Shipment Value (Shipments Less Exports) and Percent of U.S. Apparent Consumption, 1999-2008 (in billions of dollars)
    • Table 2-8: U.S. Asphalt Shingle & Coating Materials Net Shipment Value (Shipments Less Exports) and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)
    • Figure 2-7: U.S. Asphalt Paving Mixtures Net Shipments (Shipments Less Exports) by Quantity and Average Net Shipment Prices per Metric Ton, 1999-2008 (in millions metric tons)
    • Table 2-9: U.S. Asphalt Paving Mixtures Net Shipments (Shipments Less Exports) by Quantity, Average Net Shipment Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in millions metric tons) .
  • Import Value, Quantity and Prices
    • Figure 2-8: U.S. Asphalt Shingle & Coating Materials Import Value and Percent of U.S. Apparent Consumption, 1999-2008 (in millions of dollars) .
    • Table 2-10: U.S. Asphalt Shingle & Coating Materials Imports Value and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
    • Figure 2-9: U.S. Asphalt Shingle & Coating Materials Imports by Quantity and Average Import Prices per Metric Ton, 1999-2008 (in thousand metric tons)
    • Table 2-11: U.S. Asphalt Shingle & Coating Materials Imports by Quantity, Average Import Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in thousand metric tons)
  • Export Value, Quantity and Prices
    • Figure 2-10: U.S. Asphalt Shingle & Coating Materials Value of Exports and Percent of Total U.S. Shipment Value, 1999-2008 (in millions of dollars)
    • Table 2-12: U.S. Asphalt Shingle & Coating Materials Exports and Yearover- Year percentage Changes, 1999-2008 (in millions of dollars)
    • Figure 2-11: U.S. Asphalt Shingle & Coating Materials Exports by Quantity and Average Export Prices per Metric Ton, 1999-2008 (in thousand metric tons)
    • Table 2-13: U.S. Asphalt Shingle & Coating Materials Exports by Quantity, Average Export Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in thousand metric tons)
• Metal Roofing Products Category Focus
  • Metal Roofing Products Hold Steady
    • Figure 2-12: U.S. Sheet Metal Roofing Apparent Consumption and Percent of Total U.S. Roofing Products' Market, 1999-2008 (in billions of dollars)
    • Table 2-14: U.S. Sheet Metal Roofing Apparent Consumption and Yearover- Year Percentage Changes, 1999-2008 (in billions of dollars)
    • Sheet Metal Roofing Quantity and Price
      • Figure 2-13: Estimated U.S. Sheet Metal Roofing Apparent Consumption by Quantity and Average Price per Kilogram, 1999-2008 (in millions of kilograms)
      • Table 2-15: Estimated U.S. Sheet Metal Roofing Apparent Consumption by Quantity and Average Price per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in millions kilograms)
  • Components of Trade
    • Table 2-16: U.S. Asphalt Shingle & Coating Materials Value of Components of Trade, 1999-2008 (in millions of dollars)
    • Net Shipment Value, Quantity and Price
      • Figure 2-14: U.S. Sheet Metal Roofing Net Shipment Value (Shipments Less Exports) and Percent of U.S. Apparent Consumption, 1999-2008 (in billions of dollars)
      • Table 2-17: U.S. Sheet Metal Roofing Net Shipment Value (Shipments Less Exports) and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)
      • Figure 2-15: U.S. Sheet Metal Roofing Net Shipments (Shipments Less Exports) by Quantity and Average Net Shipment Prices per Kilogram, 1999-2008 (in millions Kilograms)
      • Table 2-18: U.S. Sheet Metal Roofing Net Shipments (Shipments Less Exports) by Quantity, Average Net Shipment Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in millions Kilograms)
    • Import Value, Quantity and Prices
      • Figure 2-16: U.S. Sheet Metal Roofing Import Value and Percent of U.S. Apparent Consumption 1999-2008, (in millions of dollars)
      • Table 2-19: U.S. Sheet Metal Roofing Imports Value and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
      • Figure 2-17: U.S. Sheet Metal Roofing Imports by Quantity and Average Import Prices per Kilogram, 1999-2008 (in million Kilograms)
      • Table 2-20: U.S. Sheet Metal Roofing Imports by Quantity, Average Import Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-200 (in million kilograms)
    • Export Value, Quantity and Prices
      • Figure 2-18: U.S. Sheet Metal Roofing Value of Exports and Percent of Total U.S. Shipment Value, 1999-2008 (in millions of dollars)
      • Table 2-21: U.S. Sheet Metal Roofing Exports and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
      • Figure 2-19: U.S. Sheet Metal Roofing Exports by Quantity and Average Export Prices per Kilogram, 1999-2008 (in millions kilograms)
      • Table 2-22: U.S. Sheet Metal Roofing Exports by Quantity, Average Export Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in million kilograms)
• Other Roofing Categories: Selected Data
  • Concrete Roofing Units Down Sharply
    • Figure 2-20: U.S. Precast Concrete Roof Units' Apparent Consumption and Percent of Total U.S. Roofing Products' Market, 1999-2008 (in millions of dollars)
    • Table 2-23: U.S. Precast Concrete Roof Units' Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
    • Components of Trade
      • Table 2-24: U.S. Precast Concrete Roof Units' Value of Components of Trade, 1999-2008 (in millions of dollars)
  • Ceramic/Clay Tile Skids
    • Figure 2-21: U.S. Ceramic/Clay Tile Roofing Products' Apparent Consumption and Percent of Total U.S. Roofing Products' Market, 1999-2008 (in billions of dollars)
    • Table 2-25: U.S. Ceramic/Clay Tile Roofing Products' Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
    • Components of Trade
      • Table 2-26: U.S. Ceramic/Clay Tile Roofing Products' Value of Components of Trade, 1999-2008 (in millions of dollars)
  • Slate Tile
    • Figure 2-22: U.S. Slate Roofing Tile Value of Imports and Exports, 1999-2008 (in millions of dollars)
    • Table 2-27: U.S. Slate Roofing Tile Value of Imports and Exports and Yearover- Year Percentage Changes, 1999-2008 (in millions of dollars)
  • Wood Shingles & Shakes
    • Figure 2-23: U.S. Wood Shingle & Shake Value of Imports and Exports, 1999-2008 (in millions of dollars)
    • Table 2-28: U.S. Wood Shingle & Shake Value of Imports and Exports and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
• Forecast
  • Market to Reach $11.8 Billion by 2013
    • Figure 2-24: U.S. Roofing Products' Value of Apparent Consumption Forecast, 2008-2013 (in billions of dollars)
    • Maintenance & Repair and Remodel Market Demand
    • New Home Construction Market Demand
    • Commercial & Industrial Demand
    • Product Segment Forecast
      • Table 2-29: U.S. Roofing Products' Value of Apparent Consumption Forecast by Category, 2008-2013 (in millions of dollars)

• Competitors
  • Figure 3-1: Estimated Share of U.S. Roofing Products Manufacturing by Manufacturer, 2008 (percent)
  • GAF Materials Leads
  • Owens Corning in Top Four
  • Boral USA, Metals USA Capture Two Percent
  • Other Major Players
• CertainTeed
  • Overview
  • Performance
    • Figure 3-2: Total CertainTeed North America Net Sales, 2004-2008 (in million of dollars)
    • Table 3-1: Total CertainTeed North America Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in billions of dollars)
  • Product Portfolio
• Firestone Building Products, Bridgestone Corporation
  • Overview
  • Performance
    • Figure 3-3: Total Bridgestone Diversified Products Net Sales, 2004-2008 (in billions of dollars)
    • Table 3-2: Total Bridgestone Diversified Products Net Sales and Year-over- Year Percentage Changes, 2004-2008 (in billions of dollars)
  • Product Portfolio
• GAF Materials
  • Overview
  • Performance
    • Figure 3-4: Total GAF Materials and Elk Roofing Net Sales, 2004-2008 (in millions of dollars)
    • Table 3-3: Total GAF Materials Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in billion of dollars)
    • Figure 3-5: Estimated Share of U.S. GAF Materials Net Sales by Segment, 2008 (percent)
    • Figure 3-6: Total GAF Materials Roofing Net Sales by End Market, 2004-2008 (in millions of dollars)
    • Table 3-4: Total GAF Materials Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
    • Figure 3-7: Estimated Share of GAF Materials Roofing Products' Net Sales by End Market, 2008 (percent)
  • Product Portfolio
• Johns Manville Corporation
  • Overview
  • Performance
  • Product Portfolio
• Metals USA Holdings Corp
  • Overview
  • Performance
    • Figure 3-8: Total Metals USA Net Sales by Segment: Building Products and All Other, 2004-2008 (in millions of dollars)
    • Table 3-5: Total Metals USA Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
    • Figure 3-9: Share of Metals USA Net Sales by Segment, 2008 (percent)
  • Product Portfolio
• Owens Corning
  • Overview
  • Performance
    • Figure 3-10: Total Owens Corning Net Sales by Segment: Roofing and Asphalt and All Other, 2004-2008 (in millions of dollars)
    • Table 3-6: Total Owens Corning Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
    • Figure 3-11: Estimated Share of Owens Corning Net Sales by Segment, 2008 (percent)
    • Figure 3-12: Share of Owens Corning Asphalt & Roofing Products' Net Sales by End Market, 2008 (percent)
  • Product Portfolio
• TAMKO Building Products, Inc.
  • Overview
  • Performance
  • Product Portfolio
• U.S. Tile and MonierLifetile (Boral USA)
  • Overview
    • U.S. Tile
    • MonierLifetile
  • Performance
    • Figure 3-13: Total Boral USA Net Sales by Segment: Roofing and All Other, 2004-2008 (in millions of dollars)
    • Table 3-7: Total Boral USA Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
    • Figure 3-14: Estimated Share of Boral USA Net Sales by Segment, 2008 (percent)
    • Figure 3-15: Total Boral USA Roofing Product Net Sales by Material: Concrete and Clay, 2004-2008 (in millions of dollars)
    • Table 3-8: Total Boral USA Roofing Product Net Sales by Material: Concrete and Clay, and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
    • Figure 3-16: Share of Boral USA Net Sales by Material, 2008 (percent)
  • Product Portfolio

• Economic Crisis Peaks
• Real GDP Growth Projected at Negative 1.0% for 2009
  • Figure 4-1: U.S. Current-Dollar GDP vs. Real GDP, 2000-2009 (in trillions of dollars)
  • Inflation Rears Its Ugly Head
    • Figure 4-2: Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2001-2009 (percent)
• Economic Future Uncertain
  • Contraction Likely for 2009
• The Economy and Roofing Products
• The Increased Cost of Asphalt in 2008
  • Figure 4-3: Asphalt Paving Mixture & Block Manufacturing Producer Price Index and the Asphalt Shingle & Coating Materials Manufacturing Producer Price Index, 1999-2008 (index)
  • Roofing Price Index Vaults Higher
    • Figure 4-4: Year-over-Year Percentage Change in Asphalt Paving Mixture & Block Manufacturing Producer Price Index and the Asphalt Shingle & Coating Materials Manufacturing Producer Price Index, 1999-2008 (percent)
  • Prices Through the Roof in 2008
    • Figure 4-5: Asphalt Roofing Product Manufacturing Producer Price Indexes: Roofing Asphalts & Pitches, Coatings, and Cements; Prepared Asphalt & Tar Roofing & Siding Products, 1999-2008 (index)
    • Figure 4-6: Year-over-Year Percentage Change in Asphalt Roofing Product Manufacturing Producer Price Indexes: Roofing Asphalts & Pitches, Coatings, and Cements; Prepared Asphalt & Tar Roofing & Siding Products, 1999-2008 (percent)
• What' s Behind Asphalt Price Spikes: Crude Up 43%
  • Figure 4-7: Crude Petroleum Price Indexes: Domestic Production and Imports, 1999-2008 (index)
  • Figure 4-8: Year-over-Year Percentage Change in Crude Petroleum Price Indexes: Domestic Production and Imports, 1999-2008 (percent)
• Metal & Wood Price Increases More Modest
  • Figure 4-9: Other Roofing Product Manufacturing Producer Price Indexes: Wood Ties, Siding, Shingles, and Shakes and Contract Sawing of Logs Owned by Others & Sheet Metal Roofing and Roof Drainage Equipment, 1999-2008 (index)
  • Figure 4-10: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: Wood Ties, Siding, Shingles, and Shakes and Contract Sawing of Logs Owned by Others & Sheet Metal Roofing and Roof Drainage Equipment, 1999-2008 (percent)
• Clay & Concrete
  • Figure 4-11: Other Roofing Product Manufacturing Producer Price Indexes: All Other Structural Clay Products, Except Clay Refractories; Precast Concrete Slabs and Tile, Roof and Floor Units, 1999-2008 (index)
  • Figure 4-12: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: All Other Structural Clay Products, Except Clay Refractories; Precast Concrete Slabs and Tile, Roof and Floor Units, 1999-2008 (percent)
• Housing Market Trends
  • Total Residential Investment and Rates
    • Figure 4-13: Comparison of Total Residential Investment, Residential Improvement Spending, Average 30-Year Mortgage Rate and Average Prime Rate, 1990-2008, Quarterly (in billions of dollars and percent)
  • Building Permits by Region Drop Off
    • Figure 4-14: U.S. New Housing Units Authorized by Building Permits, January 1998-April 2008 (in thousands of units)
  • Residential Markets Head South
    • New Home Sales
      • Figure 4-15: Seasonally Adjusted Annual Rate of U.S. New Single-Family Home Sales by Region, January 1998-May 2008 (in thousands of units).
    • Historical Context
      • Figure 4-16: Annual U.S. New Home Sales by Region, 1963-2007 (in thousands of units)
    • Existing Home Sales
      • Figure 4-17: Annual U.S. Existing Single Family Home Sales by Region, 1997-2007 (in thousands of units)
    • Pending Home Sales
      • Figure 4-18: U.S. Pending Home Sales Index by Region, 2004-2006, January 2007-May 2008

• Greener Design Options to Fit Every Need
• Green Influencing Innovation
  • Legislating Green
  • Room for Growth
    • Table 5-1: U.S. Residential and Commercial Buildings Total Primary Energy Consumption (Quadrillion BTU and Percent of Total), 1980-2030 .
  • Manufacturers Offer “Cool” Products
• Will Green Survive a Slowdown?
  • Green Building to Go Mainstream
  • Accelerated Growth
  • Construction Clients Driving Growth
• Design and Efficiency Drive Product Development
  • Asphalt Ubiquitous but Not the Future
• A Move to Cool Roofs
  • Cool Efficacy
  • Efficiently and Environmentally Cool
• Metal: Points for Eco-Friendly, Endurance, Efficiency and Style
  • Metal Resists Elements, Extends Life
  • Metal Is Cool Too
  • Metal' s Versatility
• Photovoltaic/Solar Technologies Heat Up
  • Not Yet Mainstream, but Industry Sunny with Optimism
  • Thin Film Laminate Option
  • Ceramic Solar Tiles
  • Peel and Stick May Hold the Key
  • Nanotechnology: The Next Wave of Solar
• Green Roof Systems - A Dramatic Alternative
  • It' s Not Easy (or Cheap!) Being Green
  • High Maintenance
  • Despite Hurdles, Green Roofs Are Growing
  • Cities May Find the Greatest Benefit
    • Table 5-2: Top Ten Green Roof Cities in the U.S., Square Footage Implemented, 2007
• USGBC and the LEED Green Ratings
  • LEED a Leader
  • LEED Credit Categories
    • Table 5-3: LEED for New Construction - Credits by Category
• As Maintenance Industry Develops, Adoption of New Products Will Increase
• Weather Anomalies Mean Opportunity
• Roof Performance Standards More Important Than Ever
• Wind Resistance Ratings
  • Impact Resistance Ratings
  • Fire Resistance Ratings

• Overview: Diverse and Fragmented Marketplace
• Magazines and Websites Still More Effective Than TV
• Targeted End-User Marketing
  • Drive Consumers to Corporate Website
  • Up for Debate
• Enabling Design Technology
• Trade Shows
• Product Placement Works in Reality
• Warranties
• Already Doing the Green Thing
• Company Ethics Important to Customers
• Partnering To Grow Business
• Building Relationships With Contractors

• Total Construction Spending Declines
  • Figure 7-1: Total U.S. Construction Spending, 2002-2008 (in billions of dollars)
  • Table 7-1: Total U.S. Construction Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)
• Non-Residential Spending
  • Figure 7-2: Total Non-Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)
  • Table 7-2 :Total U.S. Non-Residential Construction Spending and Yearover- Year Percent Change, 2002-2008 (in billions of dollars)
• Residential Spending
  • Figure 7-3: Total Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)
  • Table 7-3: Total U.S. Residential Construction Spending and Year-over- Year Percent Change, 2002-2008 (in billions of dollars)
• Residential Improvements
  • Figure 7-4: Total U.S. Private Residential Improvement Spending and Percent of Total Residential Construction Spending, 2002-2008 (in billions of dollars)
  • Table 7-4: Total U.S. Private Residential Improvement Spending and Yearover- Year Percent Change, 2002-2008 (in billions of dollars)
• Roofing Replacement, Maintenance & Repair Spending
  • Figure 7-5: Total U.S. Roofing Replacement, Maintenance & Repair Spending and Percent of Total Private Residential Improvement Spending, 2002-2008 (in billions of dollars)
  • Table 7-5: Total U.S. Roofing Replacement, Maintenance & Repair Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)
• Roofing Contractor Revenue
  • Figure 7-6: Total Roofing Contractor Revenues and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)
  • Table 7-6: Total Roofing Contractor Revenues and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)
• A Look at Consumer Roofing Activity
  • Note on Simmons Market Research Bureau Consumer Data
  • Home Improvements Penetration by Category
    • Table 7-7: Household Penetration Rates for Selected Home Improvement Activity, 2004-2008 (percent)
  • Demographic Characteristics of Roofing Purchasers
  • Baby Boomers Age in Place
    • Opportunities in Alternative Demographics
      • Table 7-8: Demographic Indicators for Households Who Bought Roofing in the Last 12 Months, Spring 2008 (index)
  • Household Expenditure on Roofing
    • Table 7-9: Percentage of Households Who Spent on Roofing, by Spending Range, 2004-2008 (percent)
  • DIY vs. Service-Supplied Roofing Work
    • Table 7-10: Percentage of Households Who Installed Roof Themselves versus Hired an Outside Service, 2004-2008 (percent)
  • Will DIY Roofing Surge in Down Economy?

Appendix: Selected Manufacturer Address