Abstract
Food and beverage packaging is one of the most significant components of the
packaging market, for which the U.S. is the largest global market. Growth of
food and beverage packaging is approximately 3% annually, with the market is
being driven by important innovations and technological developments.
Packaging for foods and beverages is primarily designed to preserve and
protect the contents; secondarily, it serves as a marketing tool to attract
consumers. Today' s innovations add a new dimension-environmental concern.
Once thought of as only recycling, sustainability refers the entire life cycle
of products. Considerations of packaging' s sustainability include analysis of
source materials, the manufacturing/production processes and technologies,
transportation and distribution, and end-of-life scenarios.
Sustainability is a relatively new issue for the industry, in which key
players acknowledge being in the early stages of the learning curve. At the
same time sustainability policies are nearly universal among packaging
companies, which are sensitive to the environmental, economic, regulatory, and
public image aspects of the issue.
Methodology
The information in this report is based on both primary and secondary
research. Primary research entailed in-depth interviews with industry
executives and analysts to obtain information on new product trends, industry
influences, marketing programs, and technological innovations.
Secondary research entailed data gathering from government sources, trade
associations, business journals, transcripts, company literature and websites,
and research reports. Shipment statistics were derived from the U.S. Census of
Manufacturers and the Annual Survey of Manufactures, estimated and forecasted
by SBI. Price trends were tracked from the Bureau of Labor Statistics Producer
Price Index. Additional information was derived from data provided by
Datamonitor' s Productscan. The consumer demographics analysis was developed
using data from Simmons Market Research Bureau' s (New York, NY) summer 2008
consumer survey.
What You' ll Get in This Report
Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd
Edition makes important predictions and recommendations regarding the future
of this market, and pinpoints ways current and prospective marketers can
capitalize on current trends and spearhead new ones. No other market research
report provides both the comprehensive analysis and extensive data that
Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd
Edition offers.
Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd
Edition includes the following five packaging material categories:
- Paper
- Plastic
- Metal
- Glass
- Flexible
- The report presents industry historical statistics (2003-2008) and
forecasts to 2013 for sustainable food and beverage packaging production for
both the U.S. and international markets. It also includes data on global
municipal waste production and recovery data. The report identifies key
drivers of and trends affecting the marketplace, discusses marketing and
distribution challenges, profiles major manufacturers, and examines end user
attitudes and behaviors.
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You' ll Benefit From This Report
If your company is involved with the packaging industry, you will find this
report invaluable as it provides or uses these products, you will find this
report invaluable, as it provides a comprehensive package of information and
insight about sustainability issues not offered in any other single source.
You will gain a thorough understanding of the current market for sustainable
packaging in the food and beverage industry, as well as projected market
demand and trends through 2013.
This report will help:
- Marketing managers identify market opportunities and develop targeted
promotion plans that address and incorporate sustainable packaging.
- Research and development professionals stay on top of competitor
initiatives and explore demand for sustainable packaging.
- Advertising agencies working with clients in the food and beverage
industry understand the product buyer to develop messages and images that
compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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