Energy-Efficient Home Renovations Market, Part I: Windows, Doors & Insulation

Table of Contents

Chapter 1: Executive Summary

• Scope of This Report
• Methodology
• The Market
  • The U.S. Energy-Efficient Home Renovations Market
  • Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)
  • Energy-Efficient Product Segments for the Renovations Market
  • Forecast
  • Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)
  • Figure 1-3: Residential Energy-Efficient Renovations Market Segments Forecast, 2009-2013 (in billion $)
• Measuring Energy Efficiency
  • Prescriptive Energy Efficiency Programs
  • Home Energy Efficiency Auditing for Renovations
  • Home Performance Programs
• Financial Programs
  • State Energy Efficiency Renovation Incentives
  • Government Assistance Programs
  • Financial Benefits of Energy-Efficient Home Renovations
  • Figure 1-4: Breakdown of Residential Energy Usage, 2006 (percent)
• Trends
  • Figure 1-5: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009
  • Value of Remodeling Projects has gone down
  • Consumers Want More Green!
  • Fenestration Remodeling Trends
  • Insulation & Air Sealing Remodeling Trends
• DIY and Pro
  • Figure 1-6: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008 (percent)
  • Remodeling Industry Suffers from Unprofessional Image
  • The Future for Energy Efficiency Remodelers
  • DIY Versus Pro by Product Segment
• Demographics
  • Renovation Product Segment Demographics
• Manufacturers & Retailers
  • Window & Door Manufacturers
  • Insulation, Caulking & Weather Stripping Manufacturers
  • Retailers

Chapter 2: The Market

• Scope of This Report
• Methodology
  • A Note on the American Housing Survey
• Defining Energy-Efficient
  • Energy-Efficient Windows & Doors
  • Insulation, Caulking & Weather Stripping
• The Residential Construction Industry
  • The U.S. Housing Construction Market
  • Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $)
  • The U.S. Home Renovations Market
  • Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $)
  • The U.S. Energy-Efficient Home Renovations Market
  • Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)
• The U.S. Window and Door Market
  • Table 2-1: U.S. Shipments of Windows and Doors, 2002-2008 (in billion $)
  • The U.S. Window & Door Renovations Market
  • Table 2-2: Residential Prime Window Renovation Sales, 2002-2008 (in million units)
  • The Energy-Efficient Window & Door Renovations Market
  • Figure 2-4: Residential Energy-Efficient Window & Door Renovations Market, 2001-2008 (in billion $)
• The U.S. Insulation & Caulking Market
  • Table 2-3: U.S. Shipments of Insulation & Caulking, 2002-2008 (in billion $)
  • The Residential Renovations Insulation & Weatherization Market
  • Figure 2-5: Residential Insulation, Caulking & Weather Stripping Renovations Market, 2001-2008 (in billion $)
  • Figure 2-6: Residential Weather Stripping Renovations Market, 2005-2008 (in million $)
• Imports & Exports of Windows & Doors
  • Table 2-4: U.S. Imports & Exports of Windows & Doors, 2002-2008 (in million $)
  • Figure 2-7: Breakdown of Canadian Window & Door Imports to the U.S., 2008 (percent)
• Imports & Exports of Insulation & Caulking
  • Table 2-5: U.S. Imports & Exports of Mineral Wool Insulation & Caulking, 2002-2008 (in million $)
• Forecast
  • Figure 2-8: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)
  • Energy-Efficient Home Renovations Product Segment Forecasts
  • Figure 2-9: Residential Energy-Efficient Window/Door and Insulation Renovations Project Market Forecast, 2009-2013 (in billion $)

Chapter 3: Measuring Energy Efficiency

• Independent Product Testing Organizations
  • National Fenestration Rating Council
  • ASTM International
• Prescriptive Energy Efficiency Programs
  • ENERGY STAR
  • Figure 3-1: ENERGY STAR Program Aided Vs. Unaided Consumer Awareness, 2001-2008 (percent)
  • International Energy Conservation Code
  • Energy Efficiency Standards of Fenestration Products
  • Table 3-1: ENERGY STAR Window Criteria, 2005, 2009
  • Energy Efficiency Standards of Insulation Products
  • Table 3-2: IECC 2009 Minimum Residential Insulation Requirements by Component, 2009 (R-Values)
• Home Energy Efficiency Auditing for Renovations
  • Energy Efficiency Auditor Certifications
  • Table 3-3: State Level Home Energy Auditor Certification Programs, 2009
  • Home Performance with ENERGY STAR
  • Home Performance Energy Auditing is a Fragmented Market
• Home Performance Energy Efficiency Rating Programs
  • The RESNET HERS Index
  • Home Environmental Rating Programs That Include Energy Performance
  • The Future of Home Energy Rating
• Green Remodeling Certifications and Programs
  • Table 3-4: National Green Remodeling Certification Programs, 2009

Chapter 4: Financial Programs

• ARRA Providing $20 Billion for Energy Efficiency
• Federal Energy Efficiency Renovation Incentives
  • The ARRA Residential Tax Credits
  • Future Federal Energy Efficiency Legislation
• State Energy Efficiency Renovation Incentives
  • Energy Efficiency Home Renovation Programs by State
  • Table 4-1: State & Utility Incentives for Whole Home Residential Energy Efficiency Renovations, 2009
  • Table 4-2: State & Utility Incentives for Residential Window & Door Energy Efficiency Renovations, 2009
  • Table 4-3: State & Utility Incentives for Residential Insulation & Air Sealing Energy Efficiency Renovations, 2009
• Government Assistance Programs
  • EERE Weatherization Program
  • Figure 4-1: Homes Weatherized Under the DOE EERE
    • Weatherization Assistance Program, 2000-2007 (in thousand homes)
  • Table 4-4: EERE WAP State Funding Allocations Under the ARRA, 2009 (in million $)
• LIHEAP Weatherization Assistance Program
• Housing and Urban Development Programs
• Financial Benefits of Energy-Efficient Home Renovations
  • Figure 4-2: Breakdown of Residential Energy Usage, 2006 (percent)
  • Window & Door Energy Savings
  • Table 4-5: Annual Savings by Upgrading Windows to ENERGY STAR Qualified Windows, 2009
  • Insulation and Weatherization Energy Savings

Chapter 5: Trends

• Remodeling Indexes look Grim
  • Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity 2002-2009
• Value of Remodeling Projects has gone down
  • Table 5-1: Window Replacement Projects Cost vs. Value, 2007-2008
• Government Now Much More Interested in Energy Efficiency
  • State Level Residential Energy Efficiency Awareness
  • Table 5-2: ACEEE State Energy Efficiency Ranking, 2008
• Green Remodeling Trends
  • Consumers Want More Green!
  • The Holy Grail of Energy Efficiency: Zero-Energy Homes
  • The Downside of Increased Energy Efficiency Awareness: Greenwashing
  • Energy Efficiency Remodeling for the Future
• Fenestration Remodeling Trends
  • Current State-of-the-Art Window Energy Efficiency Technology
  • Vacuum Insulating Glass: The Ultimate Window Insulation
  • Windows that are More Than Just Windows
  • Beyond Energy Efficiency: Ease of Installation and Impact Resistance
  • Energy Efficiency is Not Key to Selling Doors
• Insulation Remodeling Trends
  • Pink and Blue Become Green
  • Recycling for Green
  • Innovative Home Insulation Products
• Caulking Trends

Chapter 6: DIY and Pro

• The Remodelers View of the Market
  • Remodeling is a Heavily Fragmented Market
  • Remodeling Industry Suffers from Unprofessional Image
  • Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008 (percent)
  • Energy-Efficient Remodeling High on Remodelers' Lists
  • Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008 (percent)
  • The Future for Energy Efficiency Remodelers
• Majority of Fenestration Replacements Done by Pros
  • Figure 6-3: Pro and DIY Window and Door Installations, 2001-2008 (in billion $)
• DIY and Pro Insulation Projects Equal in Popularity
  • Figure 6-4: Pro and DIY Insulation Installations, 2001-2008 (in billion $)
• Weather Stripping Remains a DIY Market
  • Figure 6-5: Ratio of Pro and DIY Weather Stripping Installations, 2004-2008 (percent)

Chapter 7: Demographics

• Note on Simmons Market Research Bureau Consumer Data
• Green Thinking and Energy Efficiency Renovations
  • Figure 7-1: ‘Smart Greens' of Different Energy Efficiency Home Renovations, 2008
• Energy-Efficient Window Renovation Demographics
  • Table 7-1: Demographic Indicators and Resistors of Insulated Windows Installation Projects Finished in the Previous 12 Months, 2008 (index)
• Insulation and Weather Stripping Renovation Demographics
  • Table 7-2: Demographic Indicators and Resistors of Weather Stripping Installation Projects Finished in the Previous 12 Months, 2008 (index)
  • Table 7-3: Demographic Indicators and Resistors of Insulation Installation Projects Finished in the Previous 12 Months, 2008 (index)
• Regional Home Improvement Retailer Demographics
• Figure 7-2: Regional Penetration of Major Home Improvement Stores, 2008 (percent)

Chapter 8: Manufacturers & Retailers

• Window & Door Manufacturers
• Andersen
  • Overview
  • Performance & Products
  • Table 8-1: Andersen Energy-Efficient Replacement Fenestration Products, 2009
• JELD-WEN
  • Overview
  • Performance & Products
  • Table 8-2: JELD-WEN Energy-Efficient Replacement Fenestration Products, 2009
• Masonite
  • Overview
  • Performance & Products
  • Table 8-3: Masonite Energy-Efficient Replacement Fenestration Products, 2009
• Pella
  • Overview
  • Performance & Products
  • Table 8-4: Pella Energy-Efficient Replacement Fenestration Products, 2009
• Serious Materials Inc.
  • Overview
  • Performance & Products
  • Table 8-5: Serious Materials Energy-Efficient Replacement Fenestration Products, 2009
• Insulation, Caulking & Weather Stripping Manufacturers
• Dow Chemical
  • Overview
  • Performance & Products
  • Table 8-6: Dow Chemical Residential Insulation Products, 2009
• Owens Corning
  • Overview
  • Performance & Products
  • Table 8-7: Owens Corning Residential Insulation Products, 2009
• RPM International
  • Overview
  • Performance & Products
  • Table 8-8: DAP Caulking and Air Sealing Products, 2009
• Thermwell
  • Overview
  • Performance & Products
  • Table 8-9: Thermwell Residential Weather Stripping Products, 2009
• Retailers
  • Figure 8-1: Frequency of Customer Visits in a 4-Week Period,Home Depot & Lowe' s, 2004-2008
• The Home Depot
  • Overview
  • Performance
  • Figure 8-2: Home Depot World Revenue, FY2005-2009(in billions of dollars)
• Lowe' s
  • Overview
  • Performance
  • Figure 8-3: Lowe' s World Revenue, FY2004-2008(in billions of dollars)