Abstract
Green building is no longer just a fad; in fact, energy-efficient remodeling
and renovating is one of the few aspects of the U.S. construction business
that still holds a positive outlook in the midst of the economic turmoil in
2009.
The U.S. residential construction market was $363 billion in 2008, down 41%
from its high of $620 billion in 2006. The home renovations market was $188
billion in 2008, down 18% percent from 2007. But SBI estimates that the home
energy efficiency renovations market in the U.S. was $21 billion in 2008; down
only 13% percent from 2007' s $24 billion.
Remodeling to improve a home' s energy efficiency instead of buying a new home
has become a preferred option in today' s market. In fact, the National
Association of Home Builders found that 32% of home builders also provided
remodeling services in 2008. Homeowners are still seeing the benefits of
improving their home' s energy efficiency even in the economic instability of
2009. With energy consciousness shooting to the forefront of the media during
the 2008 oil price peak, the Propane Education & Research Council has found
80% of homeowners are now concerned about the energy efficiency of their homes.
Home builders and remodelers have been quick to provide remodeling services
that are focused on energy conservation and green building practices; as an
example, 85% of remodelers surveyed by the National Association of Home
Builders in 2008 used energy-efficient windows on the majority of their
projects. Retailers and manufacturers of building projects, residential
builders and remodelers, and even state and federal organizations now have to
be able to provide knowledgeable energy conservation expertise to succeed in
their business.
Home energy efficiency analysis now uses a ' whole building' approach,
affecting all categories of building materials, from windows and doors to
insulation to completely eliminating air leaks. To fully embrace this view,
this report looks at the impact energy-efficient building products are having
on the renovations market in a number of categories:
- Part I explores the market for energy-efficient doors and windows,
caulking and weather stripping, and insulation used in home renovation
projects.
- Part II examines the energy-efficient appliance and lighting markets for
home remodeling.
- Part III looks at energy-efficient heating and cooling systems and the
growing trend of energy-efficient roof renovations.
Report Methodology
Report data were obtained from government sources, including the U.S.
Department of Commerce, U.S. Census Bureau, U.S. Department of Housing and
Urban Development and ENERGY STAR; trade associations such as the National
Association of Home Builders (NAHB), and the National Association of the
Remodeling Industry (NARI); research organizations such as the American
Council for an Energy-Efficient Economy (ACEEE) and Harvard University' s Joint
Center for Housing Studies (JCHS); websites of home improvement contractors,
manufacturers and dealers, industry analysts and print and online business and
trade journals.
Consumer demographics and spending trends derive from data compiled by Simmons
Market Research Bureau, New York, NY. Trends and recent developments in the
industry come directly from personal interviews with key players in
manufacturing and sales of energy-efficient building products and discussions
with knowledgeable insiders of associations such as the National Association
of Home Builders.
What You' ll Get in This Report
Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting
provides a concise, focused look on the world of whole home energy-efficient
renovations as it exists today, and shows where the market is moving towards
in the next five years. The report highlights key players in the industry and
pinpoints ways current and prospective competitors can capitalize on recent
trends and spearhead new ones. No other market research report provides both
the comprehensive analysis and extensive data that Energy-Efficient Home
Renovations Market, Part 2: Appliances & Lighting offers. Plus, you' ll benefit
from extensive data, presented in easy-to-read and practical charts, tables
and graphs.
How You' ll Benefit from this Report
If your company is already doing business in green home renovations or
remodeling specializing in energy efficiency, or is considering making the
leap, you will find this report invaluable as it provides a comprehensive
package of information and insight not offered in any other single source. You
will gain a thorough understanding of the current market for all aspects of
energy-efficient renovations, as well as projected markets and trends through
2013.
This report will help:
- Marketing managers identify market opportunities and develop targeted
promotion plans for homeowners looking to renovate to reduce their utility
costs.
- Research and development professionals stay on top of competitor
initiatives and explore demand for current energy efficiency remodeling trends
and new emerging energy-efficient construction products.
- Advertising agencies working with clients in the banking, retail and
construction industries develop messages and images that compel homeowners to
migrate towards energy-efficient products when considering home renovations.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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