Abstract
The report assesses the size, structure and future prospects of the European
home video industry based on Screen Digest's analysis of the latest market
data and our own detailed computer model.
Current and historic data in this report is the result of the long-standing
co-operation between Screen Digest and the International Video Federation
(IVF), the only international professional video organisation. Screen Digest's
detailed forecasts for every aspect of the home video sector (VHS, and DVD,
rental and retail, trade and consumer level) build on this data to provide an
invaluable reference source for anyone involved in the video industry.
Key points
- The European video market accounted for 27 per cent of worldwide video
spending, with Western Europe alone representing just over 26 per cent of
sales.
- DVD penetration reached 65 per cent in Western Europe in 2005, and 25 per
cent in CE Europe, taking DVD penetration in total Europe past the halfway
mark to 53 per cent.
- Despite a 13 per cent rise in volume sales, total retail video spending in
Europe fell for the first time in 2005 due to continued decline in prices.
- The market for retail VHS effectively vanished in several countries at
trade level in 2005 as returns exceeded shipments.
- Screen Digest expects spending on retail video in Europe have fallen
further by the end of 2006 but anticipates that the arrival of hi-def video
will arrest this decline.
- Total spending on video rental in Europe declined by five per cent in
2005, falling for the third consecutive year.
- The online DVD rental sector continued to grow in 2005, accounting for
five per cent of the total video rental market. This is expected to rise to
around 27 per cent by the end of the forecast period as the traditional market
remains in a downward spiral.
- Europe's rentailers were among those companies which launched Internet
video-on-demand platforms in 2005. Screen Digest expects the market for
digital delivery to have expanded significantly by the end of 2006 following
the introduction of digital retail and download-to-burn.
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