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Market Research Report

Next Generation Consoles: Games publishing, hardware analysis and forecasts to 2010

Published by Screen Digest Ltd. Contact us : +1-860-674-8796
Published 2007/02 Content info 55 Pages - 43 Tables & Charts
Product code SCR49396
Price From  US $ 1639 Order/Price list
US $ 1639 Hard Copy
US $ 3260 PDF by E-mail (Single User License)
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Description TOC

Table of Contents

Management summary

Introduction

  • Fundamentals of console cycles
  • First-party publishers and third-party publishers

Next gen console hardware

Raising the bar - the impact on game production costs

  • Why does the cost of making games keep rising?
  • Cost mitigation strategies
  • Raising barriers to entry and level of risk for publishers

Next gen publishing break even analysis

  • Introduction
  • Break even analysis I: Single platform
  • Break even analysis II: Multi-platform

Publisher strategies for the next-generation

Exploiting online business models

  • Key features of next generation console online services
  • PlayStation Network Platform
  • Microsoft Xbox Live
  • Microsoft XBL non-gaming content strategy
  • Nintendo Virtual Console

Next generation software analysis

  • Introduction
  • Games publishing pipelines
  • Platform exclusivity
  • Five million unit sales
  • New IP - who is taking most risks?
  • Who is playing safe?

Platform owner publisher strategies

  • Sony
  • Microsoft
  • Nintendo

Winners and losers

  • Next generation console forecasts
  • Strengths and weaknesses summary of content line-up for the 3 platforms
  • Which publishers appear best-placed to reap next-gen rewards?
    • EA
    • Square Enix
    • Take Two Interactive
    • Ubisoft

Tables and Charts

Management summary

  • Global 128 bit (last generation) and 256 bit (next generation) annual software sales value
  • Global 128 bit (last generation) and 256 bit (next generation) annual software sales value ($m)

Introduction

  • Year on year hardware sales trends (Volumes 000s)
  • Year on year global hardware volume
  • Next generation console overview

Next gen console hardware

  • Overview table of launch dates and pricing

Raising the bar - the impact on game production costs

  • Next generation console predictions
  • Ubisoft scale up: Development staff growth 1992 - 2006
  • Incidence of console hits: US Lifetime sales 2004 - 2006

Next gen publishing break even analysis

  • US console games: average annual sales per game
  • Incidence of console hits: US Lifetime sales 2004 - 2006
  • Xbox 360
  • Playstation 3
  • Wii
  • Xbox 360 & Playstation 3 multiplatform
  • Xbox 360 & Playstation 3 & Wii multiplatform

Publisher strategies for the next-generation

  • World annual software sales value ($m)
  • US Software sales by platform 2005-2010

Exploiting online business models

Next generation software analysis

  • Total released games to end Q4 06 by platform
  • Total games scheduled for release: Q1 07 onwards
  • Platform exclusives
  • 5m+ selling franchises by platform
  • Game release schedules
  • Next gen titles based on 5m+ selling IP by publisher
  • Games based on new IP by platform
  • New IP overview
  • First party publisher games analysis

Platform owner content strategies

  • Publisher internal development capability
  • Microsoft global annual software sales value: Xbox & Xbox 360
  • Microsoft Xbox 360: Installed base (PAL territories; US; Japan)
  • Microsoft Japan annual software sales volume: Xbox & Xbox 360
  • Nintendo DS global annual software sales volumes
  • Nintendo Wii annual software sales Value 2006-2010
  • Last generation console global installed base
  • Winners and losers
  • Next generation console global installed base
  • Last generation console market shares
  • Next generation console installed base global market shares
  • Next generation console installed base global market shares
  • World: Last generation global installed base by platform
  • World: Installed base by platform
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