High-definition set-top boxes and chipsets: The European market

Table of Contents

Executive summary

1. HDTV roll- out and forecasts

• HD drivers
• HD services take-up and forecasts
• HD ready households
• HD watching households
• Availability of HD broadcast and HD content
• HD across delivery platforms
• HD influences
• Display technology
• China
• Picture quality is an issue
• High definition home video discs
• Home networking
• The European market for HD set- top boxes and HD semiconductors
• Scenarios for migration to MPEG-4 AVC

2. High definition technology

• Background
• Why resolution matters
• The importance of encoding
• MPEG- 2 HDTV
• MPEG- 4 AVC
• VC- 1 encoding
• Set- top box overview
• Falling single- channel decoder costs
• Dual-channel designs
• New system partitioning
• Semiconductor manufacturing
• Box design cycle
• Other HD cost factors
• Memory
• HD challenges
• Terrestrial HD broadcasting
• AVC licensing
• Media Centres and hybrid STBs
• Copy protection
• Microsoft DRM
• Secure Video Processor
• TrustZone
• HD-ready displays
• EICTA' s ' HD ready' minimum requirements for TV sets

3. MPEG- 4 decoder silicon manufacturers

• AMD
• Broadcom
• Conexant Systems
• Fujitsu
• LSI Logic
• Micronas (WISchip International)
• MND
• NEC Electronics
• Neotion
• NXP Semiconductor
• Pixelworks
• Sigma Designs
• STMicroelectronics
• Texas Instruments
• Vivace Semiconductor
• Zoran

4. MPEG- 4 silicon intellectual property providers

• ARM
• ARC International
• Imagination Technologies
• Improv Systems
• Matsushita (Elixent)
• MIPS Technologies
• Renesas Technology
• Silicon Image (Sci- worx)
• Tensilica

5. HDTV Set- top box providers

• Advanced Digital Broadcast
• Amino Communications
• Amstrad
• Apple
• Cisco (includes Scientific Atlanta)
• Coship Electronics
• Echostar
• Humax
• LG Electronics
• Matsushita (Panasonic)
• Motorola
• Netgem
• Pace Micro Technology
• Philips Consumer Electronics
• Pioneer
• Sagem Communication
• Samsung
• Sony
• Tatung
• Thomson
• Tilgin
• Toshiba
• Wegener

Glossary

Tables and Charts

1. HDTV roll- out and forecasts

• World top 22 markets: HD ready households
• World top 22 markets: HD ready households share of all TV households
• HD Ready Households
• HD Watching Households
• Europe: TV Households, HD ready and HD watching
• World top 22 markets: total HDTV-watching households (free and pay)
• World top 22 markets: HD watching households share of all TV households
• World HD platforms launched 2003-2007
• HD launches by country and delivery platform
• Factors creating demand for HD- decoding AVC silicon
• The Market Model used by Screen Digest
• Europe (top 17 markets): Market volume for AVC MPEG- 4 STBs and devices
• Europe (top 17 markets): Market volume for AVC decoding chipsets
• Europe (top 17 markets): Market volume for AVC MPEG- 4 STBs and devices

2. High definition technology

• SD & HD broadcasts: typical resolutions and bit rates
• Average price per MPEG- 4- HD channel at year- end (dual- channel chipset)
• Average price per MPEG- 4- HD channel at year- end (single- channel chipset)
• The set- top box cycle, from chip design to operator roll- out
• The Secure Video Processor eco- system
• HD platforms deployed by set- top box/AVC decoder

3. MPEG- 4 decoder silicon manufacturers

• MPEG- 4 chipsets: product range and production
• Overview of chipset manufacturers
• Shipments of AVC chipsets to Europe: leading manufacturers

5. HDTV Set- top box providers

• Price decline of MPEG- 2 and MPEG- 4 set- top boxes