Abstract
This report provides an invaluable market overview of the fast-moving bingo
industry, both online and land-based.
Bingo is one of the most popular and socially accepted games in the world with
industry figures conservatively indicating that over 100m people play the game
in land-based locations. When comparing total numbers of admissions, bingo is
more popular than the cinema in some countries. However, falling attendances
and declining revenues at bingo halls mean that land-based operators need to
look at new ways of attracting and retaining customers and revamping the image
of the game.
Bingo has long benefited from being seen as a safe pastime played by people
who would not necessarily be the expected demographic to visit a casino or
betting shop. As such, customers who would not necessarily regard themselves
as ' gamblers' are unlikely to feel any unease about playing bingo and are
flocking to the online game.
The growth in the online bingo industry has been fuelled by many factors
including promotion of the online game in land-based bingo halls, the smoking
ban in some markets, the economic downturn which has increased demand for
in-home entertainment formats, increased television exposure through
advertising, sponsorship and programming, celebrity participation, attractive
bonuses and prizes and ease of online access through broadband penetration.
Despite draconian anti-online gaming regulation in the US, the continuing
relaxation of previously strict rules in the UK and moves in the European
Union against monopolistic gaming laws offer bingo operators new opportunities.
As the next 12-18 months develop, new entrants to the online bingo market will
be forced to choose between (a) the more tried and tested route of the UK
where competition is already intense and global market share of gross gaming
yield is set to fall, or (b) a less developed market such as India which by
virtue of being unproven carries greater risk. Each market has its own unique
regulatory landscape and challenges that need to be carefully addressed. This
342-page report helps operators assess how best to position themselves
strategically in the global marketplace.
Key Findings
Bingo in the Digital Age: Global Market Assessment and Forecasts analyses the
main issues surrounding the land-based and online bingo industry including:
- Individual country markets
- Areas of opportunity
- Factors affecting growth in the industry such as broadband penetration,
legislation and other online games
- Best practice business models
- Product positioning (including side games)
- Marketing strategies of bingo operators
- Demographics of players
- Prize funds compared with other games
- Television exposure
- Online gross win forecasts up to 2013
- Industry outlook
This invaluable report provides case studies of the major global bingo
operators with analysis to determine their business models and revenue streams
as well as who the winners and losers in this dynamic marketplace will be.
Bingo in the Digital Age: Global Market Assessment and Forecasts is aimed at
both land-based and online bingo operators, technology companies, bookmakers,
games producers, broadcasters, telecoms companies, lawyers, consultants and
investors, as well as at sports properties that might be considering
sponsorship from a bingo company and retailers/businesses that might be
looking to launch their own online bingo property.
| 
View Cart
